B.A. Applied (Speech) Communication

Mission and Outcomes:

The mission of the Applied Communication Department at the University of Arkansas at Little Rock is to foster the co-construction of better social worlds through positive communication. We believe our curriculum enables students to learn how to practice positive communication in interpersonal, organizational, and public contexts to make a difference.  We believe that the coursework and experiential learning in which students in our programs engage allow students to learn to use a positive communication framework to ethically lead by analyzing messages; developing messages, anticipating communication barriers; accomplishing communicative goals, and embracing difference; influencing discourse. These learning outcomes and goals are described below.

Analyzing messages: Communication graduates use communication theory to effectively critique messages.  This message analysis is done through active listening and critical thinking, allowing communication graduates to enact mindful responses to messages.

Developing messages: Communication graduates create and adapt their messages to different purposes and contexts, using a variety of methods. When appropriate, they co-create their messages with their stakeholders.

Anticipating communication barriers: Communication graduates critically apply communication theory to situations involving leadership, relationships, and change. In doing so, they assess potential breakdowns in communication, and generate communication recommendations for self and others.

Accomplishing communicative goals: Communication graduates are effective as leaders in change management. They work with others to co-create goals and collaboratively problem solve situations. They evaluate their own personal communication strengths and weaknesses to improve their own communication as change leaders.

Embracing difference: Communication graduates embrace differences between others via active listening and positive communication.  They respect diverse perspectives and the ways those perspectives influence communication.  They adapt their communication in diverse cultural contexts.

Influencing discourse: Communication graduates recognize the importance of communication in everyday life.  They use their communication and research skills to frame and evaluate personal, local, national, and global issues, in order to productively respond to those issues.  In doing so, they are strong advocates for applying best practices in communication within various contexts.

About the Program:

Degree offered in a 100% online format. Click to learn more.


Our onlineon campus, and hybrid curriculum is designed to meet the needs of students with an interest in communicative behavior in business, education, industry, and other professions. Students are trained in interpersonal and public communication skills related to human relations and organizational communication.



Classes are offered in a variety of formats:

  • Online, 16-week courses
  • Accelerated online, 8-week courses
  • Traditional on campus, 16-week courses
  • Hybrid (mixed attendance online and on campus), 16-week courses
  • Accelerated hybrid (mixed attendance between online and on campus), 8-week coursesSome of our Spring 2016 graduates

*Course offerings vary by semester. Please check BOSS for current course offerings.

In addition to program requirements, all students must complete the following:

  • Intercultural Communication Competency, 6 hours


Major Requirements: 34 hours (beyond SPCH 1300)

A grade of C or greater must be attained to fulfill a course requirement for the major.

Core Communication Courses (12 hours)

  • SPCH 2310: Human Communication Concepts
  • SPCH 2311: Introduction to Communication Research
  • SPCH 3320: Advanced Public Speaking/Persuasive Presentations
  • SPCH 4312: Intercultural Communication OR SPCH 4357: Communicating with Difference

Professional Communication Courses (9 hours)

  • SPCH 3316: Interviewing
  • SPCH 3322: Small Group Communication
  • SPCH 3323: Conflict Management
  • SPCH 3330: Professional Communication
  • SPCH 3340: Communication Ethics
  • SPCH 4311: Organizational Communication

Upper-level Communication Courses (9 hours)

  • SPCH 3315: Gender Communication
  • SPCH 3300: Interpersonal Communication
  • SPCH 3350: Nonverbal Communication
  • SPCH 4100: Independent Study
    SPCH 4201: Independent Study
  • SPCH 4312: Intercultural Communication
  • SPCH 4313: Seminar: Studies in Communication
  • SPCH 4314: Internship
  • SPCH 4315: Cooperative Education in Speech Communication
  • SPCH 4323: Family Communication
  • SPCH 4357: Communicating with Difference

Capstone Courses (4 hours)

  • SPCH 4300 (fall of final year in program)
  • SPCH 4110 (spring of final year in program)

Intercultural Communication Competency Courses (6 hours)

  • Language (Spanish, French, Chinese, or American Sigh Language)
  • Study Abroad
  • Courses from Minor in Race and Ethnicity
  • Other courses approved by advisor or department chair.

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