B.A. Applied Communication

Mission and Outcomes:

The mission of the Applied Communication Department at the University of Arkansas at Little Rock is to foster the co-construction of better social worlds through positive communication. We believe our curriculum enables students to learn how to practice positive communication in interpersonal, organizational, and public contexts to make a difference.  We believe that the coursework and experiential learning in which students in our programs engage allow students to learn to use a positive communication framework to ethically lead by analyzing messages; developing messages, anticipating communication barriers; accomplishing communicative goals, and embracing difference; influencing discourse. These learning outcomes and goals are described below.

Analyzing Messages

Communication graduates use communication theory to effectively critique messages. This message analysis is done through active listening and critical thinking, allowing communication graduates to enact mindful responses to messages.

Developing Messages

Developing messages: Communication graduates create and adapt their messages to different purposes and contexts, using a variety of methods. When appropriate, they co-create their messages with their stakeholders.

Anticipating Comm. Barriers

Communication graduates critically apply communication theory to situations involving leadership, relationships, and change. In doing so, they assess potential breakdowns in communication, and generate communication recommendations for self and others.

Accomplishing Comm. Goals

Communication graduates are effective as leaders in change management. They work with others to co-create goals and collaboratively problem solve situations. They evaluate their own personal communication strengths and weaknesses to improve their own communication as change leaders.

Embracing Difference

Communication graduates embrace differences between others via active listening and positive communication. They respect diverse perspectives and the ways those perspectives influence communication. They adapt their communication in diverse cultural contexts.

Influencing Discourse

Communication graduates recognize the importance of communication in everyday life. They use their communication and research skills to frame and evaluate personal, local, national, and global issues, in order to productively respond to those issues. In doing so, they are strong advocates for applying best practices in communication within various contexts.


About the Program:

Degree offered in a 100% online format. Click to learn more.

 

Our onlineon-campus, and hybrid curriculum is designed to meet the needs of students with an interest in communicative behavior in business, education, industry, and other professions. Students are trained in interpersonal and public communication skills related to human relations and organizational communication.

 

 

Classes are offered in a variety of formats:

  • Online, 16-week courses
  • Accelerated online, 8-week courses
  • Traditional on campus, 16-week courses
  • Hybrid (mixed attendance online and on campus), 16-week courses
  • Accelerated hybrid (mixed attendance between online and on campus), 8-week coursesSome of our Spring 2016 graduates

*Course offerings vary by semester. Please check BOSS for current course offerings.

In addition to program requirements, all students must complete the following:

  • Intercultural Communication Competency, 6 hours

Requirements:

Major Requirements: 37 hours (including *ACOM 1300)

A grade of C or greater must be attained to fulfill a course requirement for the major.

Foundational Courses (12 hours)

  • *ACOM 1300: Introduction to Communication
  • ACOM 2310: Human Communication Concepts
  • ACOM 2311: Introduction to Communication Research
  • ACOM 3320: Persuasive Presentations

Applied Courses (9 hours)

  • ACOM 4312: Intercultural Communication or ACOM 4357: Comm. & Managing Difference
  • ACOM 3300: Interpersonal Communication or ACOM 3323: Conflict Management
  • ACOM 3340: Communication Ethics or ACOM 3330: Professional Communication

Capstone Courses (4 hours)

  • ACOM 4300: Senior Capstone Project or ACOM 4310: Applied Communication Research
  • ACOM 4110: Senior Portfolio

Interpersonal Group Electives (6 hours) – take 6 hours of classes you did not take above

  • ACOM 3300: Interpersonal Communication
  • ACOM 3315: Gender Communication
  • ACOM 3322: Group Communication
  • ACOM 3323: Conflict Management
  • ACOM 3340: Communication Ethics
  • ACOM 3350: Nonverbal Communication
  • ACOM 4100, 4201, 4301: Independent Study (Max 3 hours for the category)
  • ACOM 4313: Seminar: Studies in Communication (special topic)
  • ACOM 4314: CSC Internship (Max 3 hours for this category) OR ACOM 4315: Communication Internship (Max 3 hours for this category)
  • ACOM 4323: Family Communication
  • ACOM 4357: Communicating and Managing Differences

Organizational Group Electives (6 hours) – take 6 hours of classes you did not take above

  • ACOM 3316: Interviewing
  • ACOM 3322: Group Communication
  • ACOM 3330: Professional Communication
  • ACOM 3340: Communication Ethics
  • ACOM 4100, 4201, 4301: Independent Study (Max 3 hours for the category)
  • ACOM 4311: Organizational Communication
  • ACOM 4312: Intercultural Communication
  • ACOM 4313: Seminar: Studies in Communication (special topic)
  • ACOM 4314: CSC Internship (Max 3 hours for this category) OR ACOM 4315: Communication Internship (Max 3 hours for this category)
  • ACOM 4324: Organizational Communication Seminar
  • ACOM 4350: Effective Crisis Communication

Intercultural Communication Competency Courses (6 hours) – This is in addition to the 37 hours required for the major.  It meets the university’s expectation that you attain intercultural competencies by the time you graduate.

  • Language (Spanish, French, Chinese, or American Sign Language)
  • Study Abroad
  • Courses from Minor in Race and Ethnicity
  • Other courses approved by advisor or department chair.

*ACOM formerly known as SPCH.

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