School of Mass Communication

Stabler Hall, Room 705, (501) 569-3250, (501) 569-8371 (fax), Website, View/Download PDF Version

Director:
Hoerschelmann, Olaf, Professor

Professors:
Edwards, Tim
Byrne-Mccollum, Jamie

Associate Professors:
Barnes, Amy
Boateng, Kwasi
Giese, Jon Mark
Rollberg, Jeanne N.
Rhodes, Carlton M. “Sonny”

Senior Instructor:
Weekley, David C.

The School of Mass Communication (SMC) combines the strengths of courses in radio, television, film, new media, and journalism to provide students with exposure to a broad spectrum of media studies needed in today’s information world. Students may receive a degree in Mass Communication with an emphasis in either Journalism, Strategic Communication, Media Production and Design, or Mass Media. If choosing the Media Production and Design emphasis, students must select either the Motion Picture option or the Media Production option. The School also offers students a variety of mass communication minors and certificate programs for students already holding the bachelor’s degree.

The School also offers a master of arts degree in journalism. See the UALR Graduate Catalog for details.

General Information

All emphases in the BA in Mass Communication are 42 hours with a required minor or cognate area to be designed by the student and his or her advisor. Each emphasis has a capstone class. Students should take their emphasis capstone course during their final semester in residence or as near to it as possible.

For returning or transfer students, skills courses completed more than five years ago may not count toward degree requirements and are subject to evaluation on a case-by-case basis. Opportunities exist to gain credit for professional experience or certification.

All material submitted by students as assignments in classes may be used for broadcast or publication. Students taking writing courses must have at least minimal word processing ability.

Students who seek a major from the School of Mass Communication may not seek a minor from the School of Mass Communication.


Honor Society

The School sponsors chapters of Kappa Tau Alpha, the national journalism scholarship society, the National Association of Black Journalists, the Public Relations Student Society of America, the National Broadcasting Society, and the Society of Professional Journalists.


Scholarships

Arkansas Democrat-Gazette
Friends of Edward Jay Friedlander
Friends of William K. Rutherford
Herbert and Gertrude Latkin
Friends of Harry Ashmore
Family of Roy Mitchell, and Edith Wood Sweezy
Governor Orval E. Faubus Scholarship
Robert Hamilton Memorial Scholarship
Irby Scholarship
Gannett Multi-media News Producers Scholarship
Television Broadcasters of Arkansas Scholarship
Steve Stephens Golden Mike Award
David M. Guerra News Scholarship
Robert L. Brown Scholarship
TreDay.Com Scholarship Project
Jerol Garrison Scholarship

Students may also apply for the following annual scholarships:

Arkansas Broadcasters Association-Patricia Carter Willcox Scholarship
Signal Media Scholarship
Today’s THV/Hola Arkansas Scholarship
R.D. Doubleday Scholarship
Arkansas Broadcasters Association-Sam Anderson Scholarship

Scholarship opportunities may vary each year.


Facilities

The School’s facilities include a professionally equipped television studio, television field production equipment, and nonlinear editing laboratories. A computerized newsroom with computer-based production facilities is also available for student use, in addition to three computer labs for Web composition and design, graphic design, nonlinear editing, and word processing.

The School operates University Television and has cooperative arrangements with KUAR and KLRE, two public radio stations that are affiliated with the University. Students produce programs for all three media outlets.


Admission to the Mass Communication Major

After admission to UALR, any student may declare a major in Mass Communication. To discuss opportunities in the School of Mass Communication, students should visit the School director in Stabler Hall 705, or call the school at (501) 569-3250.


BA in Mass Communication Journalism Emphasis

General: 120 minimum total hours, including 45 hours of upper-level courses (3000-4000 level), and 30 hours in residence

First-Year Colloquium (0-3 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See page 36 for details)

Core (35 hours)

See General Education requirements for details.

Second Language Proficiency (none required)
Major (42 hours)
School of Mass Communication Foundation Courses (9 hours)
    MCOM 1300 Careers in Mass Media FYC
    MCOM 2330 Mass Media and Society
    MCOM 3310 Web Principles and Design
Emphasis Requirements (24 hours)
    MCOM 2300 Introduction to Media Production
    MCOM 2350 Beginning Reporting
    MCOM 3350 News Editing
    MCOM 3365 Radio-TV Journalism
    MCOM 3320 Advanced Reporting
    or MCOM 3366 Electronic News Gathering
    MCOM 4359 Feature and Magazine Writing
    or MCOM 4354 Documentary Techniques
    MCOM 4352 News Media and the First Amendment
    MCOM 4388 Public Affairs Reporting
Emphasis Electives (9 hours)

Theory and Criticism (3 hours)
Select one course from:

    MCOM 3315 Mass Media Research; MCOM 4384 Topics in Mass Communication; MCOM 4386 Images of Minorities in the Mass Media; MCOM 4375 Journalistic Freedom and Responsibility; MCOM 4357 Seminar in Radio-Television Journalism; MCOM 4353 History of the Mass Media

Advanced Skills classes (6 hours taken from both Broadcasting and Print areas):
Broadcasting:

    MCOM 3345 Studio Production; MCOM 3390 Non-Linear Editing; MCOM 4354 Documentary Techniques; MCOM 3380 Practicum; MCOM 4390 Internship; MCOM 4391 Mass Communication Cooperative Education.

Print:

    MCOM 3330 Photojournalism; MCOM 4350 Design and Production; MCOM 4380 Public Relations Writing; MCOM 3380 Practicum; MCOM 4390 Internship; MCOM 4391 Mass Communication Cooperative Education.
Minor (none required)
Unrestricted General Electives

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.


BA in Mass Communication Media Production & Design Emphasis

General: 120 minimum total hours, including 45 hours of upper-level courses (3000-4000 level), and 30 hours in residence

First-Year Colloquium (0-3 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See page 36 for details)

Core (35 hours)

See General Education Requirements for details.

Second Language Proficiency (0-9 hours)

Completion of 2000-level second language course or demonstrate equivalent proficiency. See page 26 for details.

Major 42 hours)
School of Mass Communication Foundation Courses (9 hours)
    MCOM 1300 Careers in Mass Media FYC
    MCOM 2330 Mass Media and Society
    MCOM 3310 Introduction to Web Principles and Design
Media Production and Design Emphasis (9 hours)
    MCOM 2300 Introduction to Media Production
    MCOM 3360 Mass Communication Law, Policy, & Ethics
    MCOM 3390 Non-Linear Video Editing I

Media Production Option (18 hours)

    MCOM 2350 Beginning Reporting
    MCOM 3345 Studio Production
    MCOM 4354 Documentary Techniques
    or MCOM 4342 Cinema Techniques
    MCOM 4332 Digital Audio Production
    or MCOM 4340 Digital Graphics and Animation
    or MCOM 4385 Advanced Web Design
    or MCOM 4320 Non-Linear Video Editing II
    MCOM 4330 Lighting
    MCOM 4395 Electronic Media Capstone
Media Production Electives (6 hours)

Research and Theory:

    MCOM 3315 Mass Media Research
    or MCOM 4355 History of Mass Media
    or MCOM 4357 Seminar in Radio and TV Journalism
    or 4384 Topics in Mass Communication
    or MCOM 4386 Image of Minorities in the Media
    Any advisor approved upper-level MCOM course (3 hours)
Motion Picture Option (18 hours)
    MCOM 4308 Screenwriting
    MCOM 4330 Lighting
    MCOM 4342 Cinema Techniques
    MCOM 4354 Documentary Techniques
    MCOM 4332 Digital Audio Production
    or MCOM 4340 Digital Graphics and Animation
    or MCOM 4320 Non-Linear Video Editing II
    MCOM 4395 Electronic Media Capstone
Motion Picture Electives (6 hours)

Research and Theory:

    MCOM 3315 Mass Media Research
    or MCOM 3355 History of American Movies
    or MCOM 3356 Movie Criticism
    or MCOM 3357 Movie Genres
    or MCOM 3358 Film Directors
    Advisor approved upper-level MCOM course (3 hours)

Minor (none required)
Unrestricted General Electives

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.


BA in Mass Communication Strategic Communication Emphasis

General: 120 minimum total hours, including 45 hours of upper-level courses (3000-4000 level), and 30 hours in residence

First-Year Colloquium (0-3 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See page 36 for details)

Core (35 hours)

See General Education Requirements for details.

Second Language Proficiency (none required)
Major (42 hours)
School of Mass Communication Foundation Courses (9 hours)
    MCOM 1300 Careers in Mass Media FYC
    MCOM 2330 Mass Media and Society
    MCOM 3310 Web Principles and Design
Emphasis Requirements (24 hours)
    MCOM 2380 Strategic Communication Principles
    MCOM 2350 Beginning Reporting
    MCOM 3315 Mass Media Research
    MCOM 3320 Advanced Reporting
    MCOM 3360 Law, Policy, Ethics
    MCOM 4380 Public Relations Writing
    MCOM 4381 Public Relations Cases
    MCOM 4382 Public Relations Campaigns
Emphasis Electives (9 hours)

Choose one course from each of the following groups:

Group I (3 hours):
    ADVT 3300 Introduction to Advertising
    MKTG 3350 Principles of Marketing
    MCOM 4390 Mass Communication Internship
Group II (3 hours):
    MCOM 4312 Management Strategies
    MCOM 4350 Production and Design
    MCOM 4359 Feature and Magazine Writing
    MCOM 4385 Advanced Web Design
Group III (3 hours):

Any upper-level course chosen in consultation with advisor

Minor (none required)
Unrestricted General Electives

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.


BA in Mass Communication Mass Media Emphasis

General: 120 minimum total hours, including 45 hours of upper-level courses (3000-4000 level), and 30 hours in residence

First-Year Colloquium (0-3 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See page 36 for details)

Core (35 hours)

See General Education Requirements for details.

Second Language Proficiency (none required)
Major (42 hours)
School of Mass Communication Foundation Courses (9 hours)
    MCOM 1300 Careers in Mass Media FYC
    MCOM 2330 Mass Media and Society
    MCOM 3310 Web Principles and Design
Emphasis Requirements (6 hours)
    MCOM 3315 Mass Media Research
    MCOM 3360 Law, Policy, Ethics
Emphasis Electives (27 hours)
    After completing the 15 hours SMC Foundation classes and emphasis requirements , students in this emphasis will select 27 hours from two of the three remaining Mass Communication emphases (Journalism, Media Production and Design, Strategic Communication), with at least 18 hours in upper-level courses.

    Students must develop a course of study plan in consultation with their advisor prior to beginning course work. All study plans must be approved by students’ advisors. No degree plan will be considered approved until it is signed by the student’s advisor and the School of Mass Communication director.

Minor (none required)
Unrestricted General Electives

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.


Secondary Teacher Licensure

The School of Mass Communication also offers a Journalism Endorsement curriculum for any teacher certified in grades 7-12. The Journalism Endorsement curriculum consists of the following four courses, at least three of which must be completed at UALR:

    MCOM 2330 Mass Media and Society
    MCOM 2350 Beginning Reporting
    MCOM 3320 Advanced Reporting
    MCOM 3330 Photojournalism

Students desiring to complete one class at a campus other than UALR must obtain prior approval from the School of Mass Communication.


School of Mass Communication Minors

The School of Mass Communication offers five minors. Students majoring in the School may not minor in the School.

Minor in Journalism

A minor in journalism requires these 21 hours of courses:

    MCOM 2320 Issues in Mass Media Writing
    MCOM 2330 Mass Media and Society
    MCOM 2350 Beginning Reporting
    MCOM 3360 Law, Policy, and Ethics
    or MCOM 4352 News Media and the First Amendment
    MCOM 3365 Radio-TV Journalism
    Six upper-level hours from one of the two journalism options
Minor in Media Production and Design

A minor in Media Production and Design requires these 21 hours of courses:

    MCOM 2300 Introduction to Production
    MCOM 2308 Introduction to Scriptwriting
    MCOM 2320 Issues in Mass Media Writing
    MCOM 2330 Mass Media and Society
    MCOM 3345 Studio Production
    or MCOM 4342 Movie Making Techniques
    or MCOM 4354 Documentary Techniques
    MCOM 3390 Nonlinear Video Editing I

One upper-level (3000-4000) elective from the Media Production and Design emphasis.

Minor in Strategic Communication

A minor in Strategic Communication requires the following 21 hours:

    MCOM 2320 Issues in Mass Media Writing
    MCOM 2330 Mass Media and Society
    MCOM 2350 Beginning Reporting
    MCOM 4380 Public Relations Writing
    MCOM 4381 Public Relations Cases
    ADVT 3340 Introduction to Public Relations
    MCOM 4310 Media Sales
    or MCOM 4312 Management Strategies
    or ADVT 3300 Introduction to Advertising
    or MKTG 3350 Principles of Marketing
Minor in Film

A minor in Film requires these 18 hours:

    MCOM 2306 Introduction to Motion Pictures
    Five additional film courses, at least one from outside the School.

Film courses offered in the School of Mass Communication are:

    MCOM 3355 History of American Movies
    MCOM 3356 Movie Criticism
    MCOM 3390 Non-linear Video Editing I
    MCOM 4308 Screenwriting
    MCOM 4320 Non-Linear Video Editing II
    MCOM 4330 Lighting
    MCOM 4342 Movie Making Techniques
    MCOM 4354 Documentary Techniques
    MCOM 3357 Film Genres
    MCOM 3358 Film Directors

The following could apply, depending on the subject matter:

    MCOM 4389 Independent Study in Mass Communication
    MCOM 4390 Internship in Mass Communication
    MCOM 4391 Co-op in Mass Communication

For guidance in determining which outside courses are appropriate in a given semester, please contact the School’s Film Coordinator, Ben Fry, or at (501) 569-3250.

Minor in Mass Media (18 hours)

A minor in Mass Media requires 18 hours, including the following two courses:

    MCOM 2320 – Issues in Media Writing
    MCOM 2330 – Mass Media and Society

Students seeking a minor in Mass Media must meet with an advisor in the School of Mass Communication to design a plan of study for the minor prior to beginning coursework. All minor study plans must be approved by the student’s School of Mass Communication advisor. No minor study plan will be considered approved until it is signed by the student’s SMC advisor and the School of Mass Communication director. This minor is designed for the student who is seeking study in a specific area of mass media not addressed in the other minors offered by the School of Mass Communication.


Professional Certificate in Media Production and Design

The Professional Certificate in Media Production and Design is designed to serve mid-career professionals who need to either update their skills or learn new ones given the realities of the job market and changes in the field of mass communication. Students will develop the ability to think critically about various visual and aural storytelling forms, and will be able to create visual and aural stories and information packages.

Admission Requirements

Students seeking admission into the certificate program must already possess a bachelor’s degree from an accredited institution and must meet all other admission requirements for UALR.

Program Requirements

The Professional Certificate in Media Production and Design requires 18 credit hours for completion of which the following courses are required:

    MCOM 2300 Introduction to Media Production
    MCOM 2350 Beginning Reporting
    MCOM 3310 Introduction to Web Design
    MCOM 3390 Non-linear Editing I
    MCOM 4380 Public Relations Writing

Students will select any one of the following electives:

    MCOM 3315 Mass Media Research
    MCOM 3350 News Editing
    MCOM 4320 Non-Linear Editing II
    MCOM 4342 Movie Making Techniques
    MCOM 4350 Production and Design
    MCOM 4354 Documentary Techniques
    MCOM 4385 Advanced Web Design
Graduation Requirements

Cumulative GPA of at least 2.0 on an approved program of study as outlined above.


Professional Certificate in Journalism

The Professional Certificate in Journalism is designed to serve mid-career professionals who need to either update their skills or learn new ones given the realities of the job market and changes in the field of mass communication. This certificate program will enable students to perform capably in professional print journalism settings, will develop students’ ability to think critically about media-related issues, and will help students understand the relationship between media and socio-political systems.

Admission Requirements

Students seeking admission into the certificate program must already possess a bachelor’s degree from an accredited institution and must meet all other admission requirements for UALR.

Program Requirements

The Professional Certificate in Journalism requires 15 credit hours for completion of which the following courses are required:

    MCOM 2350 Beginning Reporting
    MCOM 3320 Advanced Reporting
    MCOM 4350 Production and Design
    MCOM 4388 Reporting Public Affairs

Students will select any one of the following electives:

    MCOM 3310 Introduction to Web Principles and Design
    MCOM 4359 Feature and Magazine Journalism
    MCOM 4389 Independent Study
    MCOM 4390 Mass Communication Internship
    MCOM 4350 Production and Design
    MCOM 4354 Documentary Techniques
    MCOM 4385 Advanced Web Design
Graduation Requirements

Cumulative GPA of at least 2.0 on an approved program of study as outlined above.


Courses in Mass Communication (MCOM)