The College of Business is strategically located in the city of Little Rock, the state capital of Arkansas. As a metropolitan university we emphasize the importance of corporate strategic partnerships with major corporations located in Arkansas, as well as entrepreneurial ventures and governmental agencies. Our academic programs are held to the highest standards of quality and professionalism.
We have the distinction of being one of a handful of business schools across the country with two economic development outreach units housed with the college. The Institute of Economic Advancement (IEA) and the Arkansas Small Business and Technology Development Center (ASBTDC) play important roles in advancing economic, entrepreneurial, and other business-critical services across the state.
Our high quality and unique academic programs combined with our economic development focus distinguish us as a leader and catalyst in developing, supporting, and sustaining economic development and the creation of new business ventures.
We are responsive to the needs of upwardly mobile professionals through our AACSB-accredited MBA program and Master of Science in Business Information Systems. Post baccalaureate certificate programs in accounting, management, and information systems represent opportunities for professional development that can enhance career mobility for active, career-minded professionals.
Convenience and Location
As a metropolitan campus, we are conveniently located, offer courses using a wide array of delivery systems, and more importantly, understand and respond to the needs of busy professionals.
The College of Business at UALR has a competitive advantage through its location in the center of the state’s business and government activity. We partner with the Law School, the University of Arkansas Medical School, the School of Pharmacy, and other professional programs to enhance educational opportunities for our students. We actively engage our students in a variety of ways including global exchange and other experiences for both undergraduate and graduate students.
Faculty in the College of Business possess strong academic and professional credentials. They understand the importance of dynamic and global business trends.
They understand the needs of our students and they approach the teaching and learning relationship with relevant and application-focused pedagogy. Most of our faculty hold the highest degree in their fields, are actively engaged in research and are sought after by businesses to provide consulting services that enhance organizational performance and economic development.
The College of Business provides quality business education, delivered by research engaged faculty in partnership with the business community, to prepare students for professional careers and enhance regional economic development.
- Respect for our diverse students, colleagues and communities
- Integrity in our professional conduct
- Commitment to continuous improvement
- Accountability for our actions and results.
The College of Business serves as a catalyst to advance education and economic development in the state of Arkansas.
The Career Catalyst, a co-curricular career skills development program, was introduced through the fall Carnival of Clubs
event. The event was positively received. Textbook Brokers provided t-shirts with the Career Catalyst logos for students, faculty, and staff. It is impossible to determine the number of students’ involved, the Atrium was full and students were participating with the club activities and the dunking booth.
The Career Connection software for placement was also introduced at the Carnival
and through email. Book scholarships were given through a random drawing to encourage students to finish their profile in the system. Some classes are also making it a mandatory requirement. At this time, 1630 students are in the system with various active and complete profiles. Students are updated in the system through a download from banner. Emails encourage them to complete their profile.
The Career Day was very successful with five executives meeting two classes each according to their individual expertise. A career panel in the Atrium concluded the event. Lunch was served. National Park Community College also brought students. It is estimated that 100 students attended the career panel in addition to the 10 classes.
Fifteen workshops and career mixers were held during the year. In addition, there were 53 business atrium visit with 25 unique firms and 5 UALR departments.
Student competed locally and nationally which included:
- Reynolds Business Plan Competition:
- Won first place undergraduate
- Won first place elevator speech undergraduate
- Graduate finalist.
- The Eduventures Marketing Team - Won first place in US and third world
- Finance Team - placed third in Memphis.
- Bayou Sales Competition placed second. Completed third annual Elevator Speech Contest at UALR in April.
- Merck Analytics Challenge – two teams placed national top five
- Phi Beta Lambda – five state winners qualified for national
In Fall 2015, UALR ASBTDC facilitated 12 high impact learning experiences involving 37 students and three faculty. Through these projects, student teams provided 147 hours of consulting to 11 small business owners in the areas of marketing, market research, and graphic design. In Spring 2016, UALR ASBTDC engaged multiple departments on campus to participate in the high impact learning experiences. Colleges participating in the projects include the College of Business and the College of Social Sciences and Communication. The Departments of Business Information Systems, Management, Marketing, Rhetoric and Writing, and Speech Communication were involved. There were 28 high impact learning experiences involving 133 students, 4 faculty and one adjunct instructor. Through these projects, student teams provided 483 hours of consulting to 19 small business owners in the areas of marketing, management, operations, market research, website usability, and crisis communication.
There were eight student organizations with 146 participating students.
The College awarded over $243,000 in private scholarships for Academic Year 2017.
Overall MBA enrollment was up in 2015-16. The second cohort of the Weekend MBA began in fall 2015 with 18 students. This brought the total number of weekend students for fall to 36. The evening program had 129 students for a combined total of 165 MBA students in fall 2015.
Spring 2016 brought 12 more students to the Weekend MBA with the start of cohort three. Although one student left the weekend program, there were still 47 students in the weekend program for spring 2016. Together with 123 evening MBA students, there was a total of 170 MBA students for spring 2016. Included in this total were two students enrolled in the MBA with a concentration in human resources and one student enrolled in the MBA with a concentration in organizational communication. Both of these concentrations were added as options to the MBA program in spring 2016.
The graduate certificate in human resources and organizational psychology started in spring 2016 with two students. The graduate certificate in business received final approval from ADHE.
Beta Gamma Sigma
The College of Business nominated Nick Brown, CEO of Southwest Powerpool, for the International Business Achievement Award. Mr. Brown was one of three international winners. Christina Carosella, CEO of Beta Gamma Sigma, traveled to Little Rock in April to present the award at a reception honoring Mr. Brown. In addition, the College honored Brad Eichler, Executive Vice President and head of Investment Banking with Stephens, Inc., as the chapter honoree in December.
The Chapter initiated 65 members during the year. In the fall, the College sent two students to the Global Leadership Summit. Both students are using their knowledge gained at the summit. One is the new Student Government Associate president at UALR and the other is a student in the Masters in Business Information Systems.
The Chapter held the first Day of Service, with three events:
- Reading in classrooms at Terry Elementary
- Shelving food collected during March Madness food drive to the UALR food pantry
- Working on Reynolds Building groups, planting trees and flowers.
The Chapter will work with other student organizations in the fall to sponsor ongoing First Friday service/volunteer days.
New Programs Implemented
- Data Analytics Undergraduate
- Data Analytics Graduate Certificate with Information Science
- Human Resources/Organizational Psychology Graduate Certificate with Psychology
- Graduate Certificate in Business
- MBA concentration in Human Resources
- MBA concentration in Organizational Communication with Speech Communication
The College raised approximately $30,000 from the Alumni Luncheon and $71,000 from our golf tournament. Golf tournament proceeds were designated for our Business Skills Lab. The 2016 Fiscal Year, the College had 731 gifts with 326 distinct donors. The total amount in gifts and pledges is $407,411.58 for the year.
College of Business Assessment Summary 2015-2016
2015-2016 Assessment Timeline
Undergraduate Core, MBA, and MS in BIS assessment plans require assessment of each student learning outcome every two years. Data collected in 2015 from MFT Exam and course-based measures were evaluated by teams of business faculty in February, 2016; results were evaluated by assessment committees in March and reported to faculty in April.
Summary Assessment Results
Undergraduate Core: Over the past two years, the performance goal was met for all but two Undergraduate Core SLOs. In 2014 intervention to increase performance on the Synthesis SLO was implemented; subsequent assessment in 2015 revealed increased student performance and meeting the performance objective. In 2015 the Analytical Techniques SLO revealed substandard performance; an intervention will be designed.
MBA: Over the past two years, the performance goal was met for all but three MBA SLOs. Intervention relating to the ethics SLO resulted in improved performance in 2015. Cultural Diversity and Rational Thinking SLOs in 2015 need analysis and possible intervention.
MS in BIS: Over the past two years, the performance goal was met for all but one MS in BIS SLO. Intervention relating to Strategic Use of IT Solutions resulted in improved performance in 2015.
Example interventions resulting in positive impact include the following:
- Integrating “Analyzing Ethical Dilemma” metric into curricula.
- Integrating “Using Analytical Thinking in Problem Solving” metric into curricula.
- Implementing Economics 3355 pretest.
- Integrating experiential activities in BIS graduate courses.
- MBA curriculum revision.
In addition to assessment of the BBA core, MBA, and MS in BIS at the college level, departments completed assessment of majors. Reports were received for all majors; the Assessment Review Committee rated all reviews as meeting the quality assessment standards established for the college.
The College of Business assessment process was redesigned in 2016 to more effectively impact curriculum management. Responsibility for undergraduate core and MBA program assessment has been integrated into the charges of the undergraduate and graduate curriculum committees. (The Assessment Review Committee will continue to evaluate program assessment.)
Curriculum Management Focus
The College of Business is redirecting assessment focus from process control to curriculum management. Assessment will direct a proactive process to assure curricular objectives are appropriately developed and achieved.
During 2016 assessment committees revised all program curriculum maps, developed detailed analyses of core course content coverage and student behavioral outcomes, and developed curriculum heat maps. In addition, summary documents were developed itemizing assessment results 2013 forward for the Undergraduate Core, MBA, and MS in BIS programs (as required by AACSB ). Impact of interventions was noted. These foundation materials will guide the work of the college curriculum committees in 2016-2017 curriculum review.
VI. Priorities for Next Year
- Curriculum review for the business core.
- Using College Advisory Council, faculty, IEA, ASBTDC, and administrator, create a plan going forward to meet provost, college initiatives, system strategic plan, and AACSB management education guidelines.
- Target alums for both development and engagement
- Pilot a mentorship program
- Concentrate on community college recruitment
VII. Appendix: Fast Facts
Fast Facts Fall 2015:
- AACSB accredited since 1976
- 965 undergraduate students, 239 graduate students
- 8 undergraduate programs and 3 undergraduate certificates
- 2 graduate programs and 5 graduate certificates
- 43 faculty (includes administrators) 39 with terminal degrees
- 12 staff
- IEA – 19 fulltime staff
- ASBTDC -14 fulltime staff and 3 graduate assistants
- 5 academic departments, student services center, center for economic education
- 41 intellectual contributions published or accepted for publications since July 1, 2015