Vision, Mission, and Strategic Plan


The College of Business serves as a catalyst to advance education and economic development in the state of Arkansas.


The mission of the College of Business is to prepare students to succeed as business professionals in a global economy and to contribute to the growth and viability of the region we serve.

The mission is supported by:

  • An application-oriented, high quality curriculum;
  • Applied and pedagogical research;
  • A range of outreach services to the external community.

Core Values

  • Respect for our diverse students, colleagues and communities
  • Integrity in our professional conduct
  • Commitment to continuous improvement
  • Accountability for our actions and results.

Code of Ethics

To accomplish our mission, all members of the UALR College of Business – students, faculty and staff – shall:

  • Perform our work integrity and honesty,
  • Treat each other with courtesy,
  • Strive continuously to improve our knowledge and skills, and
  • Take responsibility for our professional actions and results.

Strategic Plan

Strategic Plan 2011-2016 (PDF)