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College of Business

Tide-to-Go Creator is Fall Dean’s Forum Speaker

Roy Sandbach, research fellow with Procter & Gamble, will be the fall 2011 College of Business Dean’s Forum featured speaker Oct. 24. One of Sandbach’s patents, Tide-to-Go, introduced in 2006 has become more than a $50 million dollar business.

Sandbach’s presentation, “Innovating for Billions,” will include how his company built billion dollar brands and the billions of people that represent the opportunity for businesses to grow, particularly those in China, India, and other populous developing countries.

The talk will cover the basics of Procter & Gamble’s innovation strategy to include the Tide-to-Go story. Additionally, Sandbach will cover the complications that relate to expansion of standard practices into the developing world. Invite

With patents on many new-to-the-world products, Professor Sandbach has worked in in research and development at Procter & Gamble for almost 30 years, with the majority in Frankfurt, Rome, and Brussels. His career has spanned the global range of Procter & Gamble product categories. His current interests are in the holistic development of new products, notably in the developing world.

In 2010, Sandbach was appointed visiting professor of creative design at Cranfield University’s School of Applied Sciences in the United Kingdom. He is also visiting professor of industrial design at Central St. Martin’s College of Art & Design in London, teaching innovation management both there and at Imperial College in London. He is the only working UK scientist with a professorship at a leading UK art and design college.

In northern England, he has championed the development of Design Network North, a vibrant community of designers, and has contributed to innovation management and MBA programs at Northumbria University Business School. Recently, Sandbach has been a key contributor to the development of a city-region innovation strategy for Manchester, the largest city in northern England.

He is a director of North Tyneside Learning Trust, a new collaboration between schools, universities, and employers with the aim of more formally providing coordinated inspiration and opportunity for all local schoolchildren. This is the largest learning trust in the UK.

For more information about the presentation, contact the dean’s office at (501) 569-3356 or cobdean@ualr.edu.

Updated 9.15.2011