Social Media Guidelines

Social media is a broad term referring to online tools that facilitate user-created content.

The “social” aspect results from community interaction of individuals that are connected based on similar interests and beliefs. Users can easily share and repurpose content, effectively extending its reach to a wider audience.

Popular social media services include but are not limited to:

  • Social networking sites (Facebook, MySpace, Foursquare, LinkedIn)
  • Video and photo sharing websites (Flickr, YouTube)
  • Micro-blogging sites (Twitter)
  • Blogs (professional and personal)
  • Forums and discussion boards (e.g., local discussion boards, Yahoo! Groups, or Google Groups)
  • Online encyclopedias (e.g., Wikipedia, Sidewiki)

UALR Presence on the Social Web

UALR uses social media to communicate official information about the institution and campus activities. More importantly, we use these channels to engage in two-way conversation with our key audiences—current students, prospective students, faculty, staff, parents, and other community fans. This informed dialog invites our followers to participate in university messaging while serving the dual purpose of delivering better customer service.

In addition to the official university presence, many UALR departments and offices have established their own profiles. A directory of campus-administered profiles can be accessed on the Office of Communications website.

Let Us Help

The Office of Communications is here to help you develop a strategy and share best practices in order to achieve your social media goals. We can collaborate together to boost engagement and ensure the greatest exposure of your ideas.

As members of the campus community, you are encouraged to adhere to UALR’s branding standards as well as this social media code of conduct for both personal and professional use.

These guidelines will continually evolve as new technologies and social networking tools emerge; it is your responsibility to periodically check back to make sure you’re up to date. If you have any questions or concerns, please consult the Office of Communications.