As members of the campus community, you are encouraged to adhere to UALR’s branding standards as well as this social media code of conduct for both personal and professional use.
Content—Experiment with the types of content you post to the wall. Photos and videos usually get the best feedback. Watch insights to see trends and note what’s getting the most activity. Facebook Pages make it easy to share content from other Pages you like. Consider “liking” employer or comparable pages to share job postings or industry/organizational news.
Frequency – The best Facebook pages post an average of 2-3 times per week. You want to be active enough to be noticed without overcommunicating. With Twitter, you don’t run the same risk — in fact, tweeting as much as 5-10 times per day is generally acceptable. But be sure to spread posts over hours and days, not minutes. Posting several times in a short window will likely result in losing audience (unliking, unfollowing, or hiding posts). See timing and consistency below.
Timing—Posting on weekends and evenings can be effective. Research shows that Facebook/Twitter sharing occurs more often on the weekends.
Consistency—Develop an editorial calendar and stick to it. Consider using a client like Tweetdeck or Hootsuite to manage multiple accounts, schedule posts in advance, and monitor what’s being said about you.
Profile photos—Rather than using a logo, use a photo that depicts who you are with a logo superimposed, and be prepared to keep it for an extended period of time for your own branding purposes. Be mindful of how your profile image will appear when it’s resized to its thumbnail version.
Open wall vs closed wall—An open wall lets anyone post to your wall. This allows other Facebook pages and profiles to interact by posting news/info directly to your wall without moderation. A closed wall allows only the admins to post but anyone can comment/like.
Deleting comments or wall posts— As a general rule, we do not recommend deleting comments unless they have violated the rules of the platform (discriminatory, defamatory, profane, obscene, etc.). See Facebook’s terms.
The best way to handle negative comments is to let your community come to your defense. Deleting comments generally creates more problems than it solves, and transparency is always the best policy.
Wall posts, on the other hand, are more discretionary-based. Facebook does have filters in place to help keep spam from being added to your wall. However, occasionally users will use your page as a platform to promote their services or products.
You may want to post something similar to this boilerplate text below in one of your tabs:
The University of Arkansas at Little Rock promotes the spirit of connection that Facebook affords. We request that you observe the guidelines set forth by Facebook’s terms and help us strive for a safe place for civil discourse among students, faculty, staff, alumni, and other interested fans.
UALR does not assume responsibility for comments or posts made to the page. We reserve the right to remove any comment or post that violates the platform’s terms and is in any way discriminatory, defamatory, profane, or obscene. Wall posts that are deemed inappropriate to our audience or promote political or commercial interests other than employment opportunities will be hidden and/or removed.
If you have questions about the UALR Facebook Page, email us at ________________.
