UALR Visual Standards

A strong identity is critical to recognition and preference among students, alumni, employees, vendors, associations, and the general public. A consistent identity program used by all departments, institutes, programs, projects, offices, colleges, and schools, including the Benton campus and the Bowen School of Law, ensures that the same image is communicated to every person who has contact with the university.

A strong identity is a particularly powerful tool in the marketplace. A well-articulated, consistent, and legally protected identity provides the recognition and credibility vital to succeed in a competitive environment.

The university’s visual messages must express the concepts the institution values most: excellence in teaching, research, and public service. All components of the UALR visual images – publications, advertisements, projects, signage, vehicles, videos, website, uniforms, etc. – must reinforce those concepts. This includes all printed and electronic materials.

The basic elements of the university identity – UALR’s name, athletic team names, signature, logo, and seal – are protected legally from unauthorized use. While this prevents use without permission, it also requires consistent use and appearance by authorized UALR representatives.

It is vital that the university strictly protect the application of its brand identity internally and externally. To this end, the Office of Communications maintains the UALR Branding Standards for the university. All applications of the university’s graphic identity must meet these guidelines. Interpretation or questions about the manual or applications not covered by the guide is at the discretion of the Office of Communications.