Graphic Identity

Every organization and institution presents a unique and defining image, lasting impressions that are not quickly created or easily altered. It takes consistency visually to create and communicate a positive, unifying image. This is the goal of the university’s graphic identity standards.

To help ensure the integrity of the graphic standards, all university personnel must access services of the UALR Printing Services for printing and copying for projects that are outside the scope of university departmental or office printers and copiers.

If Printing Services is unable to accommodate printing or duplicating requests because of equipment limitations or workload constraints, Printing Services will engage a qualified printing or duplicating vendor to fulfill the order.

By following these principles and guidelines, you can help maintain the UALR brand and the positive values the university represents without losing the identity of the project, program, department, or office you represent.

Consult the UALR Branding Toolkit for information regarding:

  • Stationery
  • Business Cards
  • Letterhead
  • Brochures
  • Postcards
  • PowerPoint Templates
  • Web Templates