Email Signatures

The following guidelines are in place to maintain a consistent look and feel for all email messages that come from UALR and match the styles employed on our website and print pieces.

Some key points

  • Any banners and graphics should be created by the Office of Communications and Marketing.
  • Fonts should never be changed from the default style to reflect a personal preference.
  • Always left-align text.
  • Use images sparingly.

General Email Tips

  • Keep text very brief and easy to scan; many recipients read email on mobile devices.
  • Consider what you want users to do after reading your email. Be sure to include one or two (maximum) buttons to emphasize that call-to-action (i.e. Register, Give, See Who is Attending).
  • Use headings, when appropriate, to convey to users what follows in a particular section.
  • Minimize the use of images.
  • Any images should play a supporting role so your message can be conveyed clearly and effectively if the image does not display.
  • Never send an email that is simply one big image. Image-based emails are not accessible to the visually impaired.
  • Proofread and check links.
  • Don’t use “click here” as link text or paste the full url as the link text. When calling the user to action, use brief but meaningful link text that makes sense when read out of context.

Example: Use Reunions Registration rather than Click here to register for Reunions.

UALR email signature model

Uniform email signatures deliver brand consistency electronically across university departments and offices. Just as our business cards uphold an identity standard, email signatures should follow a similar conventional style. The example below shows the preferred UALR text signature model:

John Doe | Director of University Email Signatures

University of Arkansas at Little Rock | Office of Consistency

501.569.3000 | jxdoe@ualr.edu | ualr.edu

An optional line to include your social networks is also acceptable:

John Doe | Director of University Email Signatures

University of Arkansas at Little Rock | Office of Consistency

501.569.3000 | jxdoe@ualr.edu | ualr.edu

facebook.com/ualr.edu | twitter.com/ualr

  • Your signature should not be longer than four lines. Use vertical bars (shift + backslash) with one space on each side to separate components.
  • Use a simple 10 pt standard font (preferred) or your email client’s default font. Non-standard typefaces and HTML may not translate well across email clients.
  • Avoid using any graphics or colors.
  • Refrain from using quotations or other philosophical statements. Your signature should reflect a professional and consistent university viewpoint when conducting business through email.