Marketing and Communication
Need help in getting your message out to a larger audience? The Office of Communications can assist with strategies and tactics ranging from developing and placing ads to pitching stories to the media to creating print recruiting materials.
The Office of Communications writes and distributes news releases and works with media to schedule interviews.
- To submit news story ideas and for print media inquiries, contact Keli Jacobi at 501.569.3261 (office) or 501.626.6735 (cell).
- Broadcast media inquires should be directed to Angela Parker at 501.554.1527.
- For Freedom of Information Act requests or media training, contact Judy Williams at 501.569.3372.
Advertising, Branding, Publications
The Office of Communications is the only department authorized to purchase or approve advertising on behalf of the university.
Fill out this form to get a print project in the Communications’ queue. Or contactÂ Keli Jacobi for project needs such as:
- Getting an invitation, brochure, flier, program or other print piece designed
- Having a logo or design approved or dealing with a branding question
- Getting assistance in purchasing or designing ads
- Proofreading or approving a communication project
- Discussing a communication plan
Alumna Judy Williams got the chance to return to UALR as director of communications in 2007. Since receiving a bachelorâ€™s degree in journalism, she has enjoyed a variety of professional experiences in central Arkansas. Her career has taken her from the nonprofit sector as community relations director at Arkansas Enterprises for the Blind and marketing director at the Aerospace Education Center to the private and public sector. She was public relations/marketing director at HCA Doctors Hospital, senior PR account executive at Stone Ward advertising agency, and media relations director at Hendrix College.
Williamsâ€™ career began in the 1970s as a reporter and editor at newspapers in Oklahoma, Kansas, Illinois and Arkansas. For relaxation, she hunts for antiques, reads, and hangs out with family, friends, and her two cocker spaniels, Amos and Andy.
Keli Jacobi, associate director
Keli JacobiÂ is an active member of the Little Rock chapter of Public Relations Society of America, having recently earned her Accreditation in Public Relations credential.
AsÂ associate director, Keli is instrumental in guiding the universityâ€™s image and branding andÂ also assists in strategic planning for university communications and marketing.
She has written and distributed news releases for print publications and served as primary writer for UALR’s weekly e-newsletter, UALR Now.
With prior experience in newspaper reporting and television news production, Jacobi is an award-winning journalist who previously worked as a senior public information representative at the University of Louisiana at Monroe. She was responsible for providing weekly news briefs to local, state and regional media. Jacobi was also primary researcher and writer/editor for the bi-annual ULM magazine andÂ assisted in major media events and other promotions.
She earned her master’s degree in history while at ULM, where she completed her thesis on Arkansas Sen. Hattie Caraway, the first female elected to the U.S. Senate. Jacobi received a bachelor’s degree in radio/TV/film from UALR.
Â Angela Parker, assistant director
Angela ParkerÂ joined the UALR Office of Communications in 2007 after serving three years as the communications/research specialist in the Office of the Chancellor. She is the universityâ€™s television and radio media contact.
Parker is a second-generation UALR alumna, following in her motherâ€™s footsteps. Her father and aunt also attended UALR. After earning a bachelorâ€™s degree in fine arts, she began her career at a local ad agency and then went to work for theÂ Arkansas Democratâ€™s Promotions Department. While there she served as the Real Estate sections editor and editor ofÂ Arkansas Woman.
She also volunteers as communications chair for Little Rock’s Race for the Cure and is on the Komen Arkansas board.
Klansee J. Tozer, graphic designer
Klansee J. Tozer began her work as a graphic designer at UALR in 2007. Her award-winning designs range from ads to brochures to booklets to viewbooks. After design work at Stone Ward and Arkansas Business Publishing Group, Tozer worked for Dillardâ€™s corporate office and as a freelance designer. She holds a B.F.A. with an emphasis in graphic design from the University of Central Arkansas.
In her spare time, she loves to be outdoors, scrapbooking and hanging out with her family.
Â Dusty Higgins, graphic designer
Dusty Higgins joined UALR’s Office of Communications as a graphic designer in 2014 after having worked as an award-winning graphic artist and illustrator at the Arkansas Democrat-Gazette for nine years. Higgins’ creative talents have led him to work on projects ranging from editorial illustrations to storyboarding and animation for clients such as AETN, Frank Magazine, Dempsey Film and BackFocus Productions.
In addition to his design work, Higgins has illustrated more than a dozen books for publishers such as Simon and Schuster, Dark Horse, and Top Shelf Productions. His debut graphic novel, “Pinocchio, Vampire Slayer,” was named one of the 2010 Top Ten Graphic Novels for Teens by the Young Adult Library Services Association.
When he can pull himself away from the drawing tablet, Higgins plays the violin and has been teaching himself to play the Erhu, a type of spike fiddle.
Lainey Howard, office manager
Lainey Howard began at UALR in 2014 after working in accounts payable at Ouachita Baptist University since 2012.
For more than 25 years, she has held various positions requiring accounts payable, bookkeeping, sales, technical estimation, purchasing, logistics, personnel management, accounting, and educational roles at organizations including the March of Dimes, Southwest Sporting Goods, and First Methodist Church in Arkadelphia; Chamber of Commerce, Retail Business Association, and First United Methodist Church in Stuttgart; and Custom Building Concepts in Pine Bluff.
Howard holds a B.A. degree in business administration, marketing, and communications from Henderson State University.