Marketing and Communication
Need help in getting your message out to a larger audience? The Office of Communications can assist with strategies and tactics ranging from developing and placingÂ ads to pitching stories to the media to creating print recruiting materials.
The Office of Communications writes and distributes news releases and works with media to schedule interviews.
- To submit news story ideas and for print media inquiries, contact Keli Jacobi at 501.569.3261 (office) or 501.626.6735 (cell).
- Broadcast media inquires should be directed to Angela Parker at 501.554.1527.
- For Freedom of Information Act requests or media training, contact Judy Williams at 501.569.3372.
Advertising, Branding, Publications
The Office of Communications is the only department authorized to purchase or approve advertising on behalf of the university.
- Get an invitation, brochure, flier, program or other print piece designed
- Need a logo, design approved or have a branding question
- Assistance in purchasing or designing ads
- Need a communication project proofread or approved
- Discuss a communication plan
Alumna Judy Williams got the chance to return to UALR as director of communications in 2007. Since receiving a bachelorâ€™s degree in journalism, she has enjoyed a variety of professional experiences in central Arkansas. Her career has taken her from the nonprofit sector as community relations director at Arkansas Enterprises for the Blind and marketing director at the Aerospace Education Center to the private and public sector. She was public relations/marketing director at HCA Doctors Hospital, senior PR account executive at Stone Ward advertising agency, and media relations director at Hendrix College.
Williamsâ€™ career began in the 1970s as a reporter and editor at newspapers in Oklahoma, Kansas, Illinois and Arkansas. For relaxation, she hunts for antiques, reads, and hangs out with family, friends, and her two cocker spaniels, Amos and Andy.
Dusty Higgins, Graphic Designer
Dusty Higgins joined UALR’s Office of Communications as a graphic designer in 2014 after having worked as an award-winning graphic artist and illustrator at the Arkansas Democrat-Gazette for nine years. Higgins’ creative talents have led him to work on projects ranging from editorial illustrations to storyboarding and animation for clients such as AETN, Frank Magazine, Dempsey Film and BackFocus Productions.
In addition to his design work, Higgins has illustrated more than a dozen books for publishers such as Simon and Schuster, Dark Horse, and Top Shelf Productions. His debut graphic novel, “Pinocchio, Vampire Slayer,” was named one of the 2010 Top Ten Graphic Novels for Teens by the Young Adult Library Services Association.
When he can pull himself away from the drawing tablet, Higgins plays the violin and has been teaching himself to play the Erhu, a type of spike fiddle.
Keli Jacobi, Senior News Writer/Editor
Keli Jacobi joined the UALR team in 2013.Â She writes and distributes news releases for print publications and serves as primary writer for UALR’s weekly e-newsletter, UALR Now.
With prior experience in newspaper reporting and television news production, Jacobi is an award-winning journalist who previously worked as a senior public information representative at the University of Louisiana at Monroe. She was responsible for providing weekly news briefs to local, state and regional media. Jacobi was also primary researcher and writer/editor for the bi-annual ULM magazine andÂ assisted in major media events and other promotions.
She earned her master’s degree in history while at ULM, where she completed her thesis on Arkansas Sen. Hattie Caraway, the first female elected to the U.S. Senate. Jacobi received a bachelor’s degree in radio/TV/film from UALR.
Robin A. Mizell, APR, joined UALR inÂ 2007 after serving as communications manager for the Arkansas Department of Higher Education. SheÂ previouslyÂ served as director of development and public relations for the ArkansasÂ Foodbank Network and as aÂ public relationsÂ account executiveÂ atÂ Stone Ward. Today, sheÂ manages university print projects, coordinates advertising, serves as an editor and writes communication plans.
Mizell received an accreditation in public relations from the Public Relations Society of America, a graduate certificate in nonprofit management at UALR, a bachelorâ€™s degree in public relations from Harding University, and an associate degree in liberal arts from Arkansas State University-Beebe.
SheÂ is active member of PRSAâ€™s Arkansas Chapter and serves on the executive committee ofÂ theÂ Arkansas Zoological FoundationÂ Board of DirectorsÂ for the Little Rock Zoo.
Angela Parker, Media Relations Director
Angela ParkerÂ joined the UALR Office of Communications in 2007 after serving three years as the communications/research specialist in the Office of the Chancellor. She is the universityâ€™s television and radio media contact.
Parker is a second-generation UALR alumna, following in her motherâ€™s footsteps. Her father and aunt also attended UALR. After earning a bachelorâ€™s degree in fine arts, she began her career at a local ad agency and then went to work for theÂ Arkansas Democratâ€™s Promotions Department. While there she served as the Real Estate sections editor and editor ofÂ Arkansas Woman.
She also volunteers as communications chair for Little Rock’s Race for the Cure and is on the Komen Arkansas board.
Donna L. Shelton, Web Communication Specialist
Alumna Donna L. Shelton joined the UALR staff in 2012. Working part time in the Office of Communications, she serves as editor for the universityâ€™s e-newsletter, â€śUALR Now.â€ť In this role, she writes and edits articles that tell interesting stories about students, faculty, and staff. Shelton also serves as manager of the UALR Institute on Race and Ethnicity website. She captures video and audio and uses photography to enhance storytelling. She also coordinates the promotion and planning of special programs and events.
She graduated with a bachelor’s degree in journalism/public relations and a minor in radio, television and film from the UALR School of Mass Communication. She is currently pursuing a master’s degree in UALRâ€™s public history program.
Shelton is a lover of history and an amateur genealogist. In her spare time, you can find her with a book in her hand or planning a family reunion.
Klansee J. Tozer began her work as a graphic designer at UALR in 2007. Her award-winning designs range from ads to brochures to booklets to viewbooks. After design work at Stone Ward and Arkansas Business Publishing Group, Tozer worked for Dillardâ€™s corporate office and as a freelance designer. She holds a B.F.A. with an emphasis in graphic design from the University of Central Arkansas.
In her spare time, she loves to be outdoors, scrapbooking and hanging out with her family.