Business cards, letterhead, and envelopes are all widely used communication tools that can help strengthen the visual identity of the university when used properly. All of these components provide the opportunity to convey a positive message each time they are used. Consistent use of these identity standards demonstrates that each college, school, department, or other unit respects and values its affiliation with the university.
Envelope size guide
Below you will find common stationery sizes and their recommended applications to help you decide what type of stationery suits your need. There are many different envelope sizes and custom options available for an additional cost. For additional options, contact Printing Services at 501.569.3260.
Standard envelopes should be designed with the appropriate department logo or signature in the upper left-hand corner with the University of Arkansas at Little Rock name and logo below. An indicia may be added to the left as required. The return address may also be centered on the back flap. For special campaigns, additional images or art may be added to the front of envelopes. Contact the Office of Mail Services at 501.539.8699 to ensure the envelopes meet U.S. Postal Service and University guidelines.
Postcards should be designed with the appropriate department logo or signature in the upper left-hand corner with the University of Arkansas at Little Rock name and logo below. An indicia may be added to the left as required. For special campaigns, additional images or art may be added to the front of envelopes. Contact the Office of Mail Services at 501.539.8699 to make sure the postcards meet U.S. Postal Service and University guidelines.
Mail return and forwarding service requests
A return or address service requested note may be included under the indicia of envelopes for an additional cost. Contact the Office of Mail Services at 501.539.8699 for current pricing.
“Return Service Requested” means return with yellow label with new address if available.
“Address Service Requested” means will forward on to new address.
Business cards are ordered through Printing Services. They are offered in two variations, one with a maroon logo over a white background, and one with a white logo over a maroon background.
Standard University business cards 1-sided
University partnership business cards
Athletic business cards
Letterhead should be ordered through Printing Services and come in two variations to maintain consistency across campus units. Options include the University or unit logo at the top left with address and contact info at the bottom or top right. You can download a template of the letterhead by clicking the image below.
NOTE: Information should include” height=”870″University of Arkansas at Little Rock” with the address, a phone contact, and the UA Little Rock URL. Departments may include their college on the line next to the University name, separated by an interpoint. Do not use more than three lines.
The university’s preference is that faculty and staff use a name badge for his or her name along with his or her affiliation within the greater campus community (either by department or college or both, if room allows). See the example below.
Note: There is a two-line limit for affiliation information, with a 40 character limit per line to maintain readability. Use full names for college, office and department names: no abbreviations or acronyms.
The badge is meant to be a snapshot, not a curriculum vitae, business card, letterhead or email signature. Squeezing too much information into a relatively small space creates an outcome that is aesthetically unappealing.
There may be occasions when the use of a title makes sense. We wouldn’t have Andrew Rogerson, Office of the Chancellor, for example. We’d just have Andrew Rogerson, Chancellor.
These requests can be handled on a case-by-case basis as long as it conforms to the template given, but as a general rule a person would have to sacrifice listing his or her affiliation (college/department) and use title instead due to space constraints.