Trojan Athletics Marks

Athletics signature

The athletics signature combines the trojan logo with the words “Little Rock” to help establish UA Little Rock’s identity within athletic programs. The signature should be used properly and consistently by university faculty and staff.

The official athletics signature. The athletics signature is used as UA Little Rock’s primary official identifier among athletics programs and should be clearly and prominently displayed on all forms of visual communication.

The signature should not be altered in any way.

Athletics wordmark

The athletics wordmark.

The athletics wordmark is intended for use as an alternative to the athletics signature and may be used as athletic program identifiers.

The athletics wordmark should not be altered in any way.

Trojan logo

The Trojan logo.

The Trojan logo is officially licensed and registered to UA Little Rock. It may be appropriate to be used as an art element in print materials or on promotional items. When re-sizing the Trojan logo, it is imperative to keep the original proportions intact. The default logo color is black, but it can be changed to maroon or silver.

When placing the logo on a background color other than white (silver, maroon, etc.), the area inside the Trojan logo should be changed to match the new background color.

Little Rock hashtag

Little Rock hashtag

As part of the effort to tie the brand to the city of Little Rock, the use of the hashtag #LittleRocksTeam may be used in athletic communications. The words Little, Rocks and Team should be capitalized when using the hashtag for any official University communications. The hashtag should not be displayed using a serif font.

Athletic program signatures

Each of UA Little Rock’s athletic teams have customized signatures that can be used in place of the standard athletics signature. To maintain brand identity these should not be altered in any way.

Examples of athletic program signatures, including Athletics, Soccer, Baseball, Swimming and Diving, Basketball, and several others.

Minimum logo size

The athletics signature and wordmark have a minimum size requirement to maintain legibility. Some unique applications may require special sizes. For questions about the use of the athletic signature, wordmark, or logo, contact UA Little Rock’s Office of Communications and Marketing at 501.683.7397.

Primary signature

The minimum size of the primary signature is 0.375 inches tall.

Secondary signature with athletic program

The minimum size of the secondary signature with athletic program is 0.625 inches tall.

Wordmark

The minimum size of the wordmark is 0.25 inches tall.

Minimum border space

To maintain the signature’s visual integrity there must always be a minimum border of negative space around the signature. The minimum amount of space shall be defined as the cap height of the lower line of text.

A digram shows the minimum border space for two different Trojan Athletics logos.

Wordmark color variations

When possible, use the two-color version of the wordmark. Acceptable color variations of the wordmark are as follows: maroon, black, and white. Metallic silver or 40 percent black ink may be applied over a maroon or black background.

Athletics Wordmark color variations

Signature Color Variations

When possible, use the two-color version of the signature. Acceptable color variations of the signature are outlined below.  For one-color applications, the second outline should be discarded. For all other applications, the outline should remain. Metallic silver or 40 percent black ink may be applied over a maroon or black background.

Athletics Signature color variations

Logo color variations

Logo color variations

The logo may be used in maroon, silver, gray, black and white. Acceptable color variations of the logo are outlined below. NOTE: While a maroon logo, it does not have good contrast.

Ten different Trojan logo color variations.

Unacceptable variations

Proper use of the athletic signature, logo and wordmark is necessary to retain brand recognition. Contact us to receive the correct logo files for your needs.

DO NOT create alternative color variations of the logo, signature or wordmark

Examples of incorrectly creating alternative color variations of the logo, signature, or wordmark.

DO NOT apply the two-color wordmark to a black background

Example of incorrectly applying the two-color wordmark to a black background.

DO NOT compromise the legibility of the wordmark or logo when placing over a photograph

When placing the wordmark over an image, it must be placed in an area that maintains its readability. Image areas with high variations in contrast should be avoided. The signature is specially suited to maintain legibility over busy backgrounds.

Examples of incorrectly compromising the legibility of the wordmark or logo by placing it over a photograph, compared to a correct example.

DO NOT add any sort of stroke, dropshadow or other effect to the wordmark, logo, or signature

Examples of incorrectly adding a stroke, dropshadow, or other effect to the wordmark, logo, or signature, compared to a correct example.

DO NOT reposition, resize, adjust colors or separate components of the wordmark, signature, or logo

Examples of incorrectly repositioning, resizing, adjusting colors, or separate components of the wordmark, signature, or logo.

Athletics Trojan Graphic

How can the Trojan graphic be used?

The trojan graphic was designed to provide a flexible art element that could be used on all applications by athletics, registered student organizations, and the UA Little Rock Alumni Association. Other official university organizations should only use the Trojan graphic on communications or materials that are directed to students or alumni.

Color

There are several color options for the Trojan graphic. In licensed apparel, the mascot may be presented in a tone-on-tone design. This presentation should use the appropriate black or reversed variation so that the face, teeth, and eyes are a lighter shade than the rest of the costume.

The Trojan graphic in maroon and silver.The Trojan graphic in four colors. The Trojan graphic in black compared to the Trojan graphic in maroon and silver.The Trojan graphic in white and black, compared to the Trojan graphic in silver and maroon.

4-color version instructions

When printing CMYK or for digital purposes, the 4-color version of the Trojan should be used. The traditional University maroon and silver are used, along with secondary darker versions, included on the right, to add more depth to the graphic. When placed over a maroon or silver background, a white stroke with a slight dropshadow may be used to help separate the graphic from the background.

CMYK

Maroon Color Swatch

20/97/40/58

Dark Maroon Color Swatch20/97/40/85

Silver Color Swatch0/0/0/40

Dark Silver Color Swatch0/0/0/65

RGB

Maroon Color Swatch

#6e2639

Dark Maroon Color Swatch#3d131e

Silver Color Swatch#a7a9ac

Dark Silver Color Swatch#7b7b7b

Additional variations

The images here represent the standard pose for the Trojan graphic for branded merchandise for retail sale. The mascot may be presented in other poses, or holding items other than the sword and shield under the following conditions:

  • All such modifications require written approval from the UA Little Rock Office of Communications and Marketing;
  • The image must be drawn by a professional illustrator;
  • The Trojan must wear the standard costume;
  • The Trojan must be presented in activities and holding items that are deemed acceptable by the university and conform to the Student Code of Conduct, Rights and Responsibilities and appropriate laws.