Typography

To ensure consistency, UA Little Rock utilizes specific typefaces when producing content. Fonts share equal importance with colors and logos as a tool in our visual communications.

Print fonts

UA Little Rock uses the Myriad Pro font family as the primary font for communications and should be used for all body type in official documents. Myriad Pro is an easily readable modern sans serif font versatile enough that it can be used for both body type as well as a display font.

Other fonts may be used in lieu of Myriad for display purposes given that they fit the theme of the communication material. A recommended combination of fonts combines the serif Minion font family with Myriad.

Examples of the Myriad Pro and Minion Pro font families.

Web typography

Fonts are automatically set by the UA Little Rock website and should not be changed. Text on a webpage should be organized appropriately so that a user can efficiently navigate the page with a screen reader. For other web accessibility standards, please refer to the Web Content Accessibility Guidelines (WCAG) 2.0.

Heading and paragraph styles

All body text is set with the standard Paragraph style. Headings should only be used in logical, numerical order. Since the page title is automatically formatted with the Heading 1 style, all other top-level headings on the page should be set with the Heading 2 style. Headings 3, 4, 5, and 6 are only used when subtopics are nested within a Heading 2 paragraph. Never select an alternative heading style based on appearance.

What to avoid

  • Do not obstruct the subject matter of a photograph with text.
  • Do not place your text over a photo or graphic in a way that compromises the legibility of the text.
  • Do not set body copy in white or in color unless there is adequate contrast to maintain readability.
  • Do not justify body copy.
  • Do not center body copy.
  • Do not set tracking below -20.
  • Avoid using more than two different font families per document.
  • Avoid setting type size smaller than 10 point.
  • Avoid having just a single word on a paragraph-ending line.