What is a website without audience-appropriate, timely, and relevant content?
Quality web content is critical to our mission as a university. To set UALR apart, we need a consistent and clear brand message that is carried out across the entire digital ecosystem. It is up us to ensure that the user experience on the web is a satisfying one, and content plays a significant role in that.
Content is used to describe the words, images, videos, infographics, and other data that is created to communicate clearly to an audience.
We help you craft a content strategy that begins with teaching you the basics:
- Determining your audience
- Honing in on your key messages
- Creating an editorial calendar
- Learning WordPress
- Writing for the web
- Adding multimedia
- Checking for accessibility
Every site is different, but we are united by our UALR mission. Think of it as a family, and every other unit on campus as your sibling or parent. There are even some cousins in there, too.