Social Media Best Practices

As members of the campus community, you are encouraged to adhere to UALR’s branding standards as well as this social media code of conduct for both personal and professional use.

Content – Experiment with the types of content you post to the wall. Photos and videos usually get the best feedback. Watch insights to see trends and note what’s getting the most activity. Facebook Pages make it easy to share content from other Pages you like. Consider “liking” other UALR pages and accounts to share event information, job postings, or related content.

Frequency/Consistency – The best Facebook pages post an average of 2-3 times per week. You want to be active enough to be noticed without over-communicating  Also, spread Facebook posts over hours and days, not minutes. Posting several times in a short window will likely result in losing audience (the exception would be for Twitter, Instagram, Vine, and other channels who focus on short, quick types of content.)

With Twitter, tweeting several times per day is generally acceptable.

Develop an editorial calendar and stick to it. Consider using a client like Tweetdeck or Hootsuite to manage multiple accounts and monitor what’s being said about you.

Timing – Posting on weekends and evenings can be effective. Research has found that mid-day Wednesdays in a high time for traffic on Facebook. Insights have shown that UALR users frequently use Facebook in the later evening hours.

Profile photos – Rather than using a logo, use a photo that depicts who you are with a logo superimposed, and be prepared to keep it for an extended period of time for your own branding purposes. Be mindful of how your profile image will appear when it’s resized to its thumbnail version. The Office of Communications can help design the profile picture.

Cover photos – People have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are. This helps people learn more about you. Cover photos must be at least 720 pixels wide.

Open wall vs closed wall – An open Facebook wall lets anyone post to your wall. This allows others to interact with your page by posting directly to your wall without moderation. A closed wall allows only the admins to post but anyone can comment/like. We advise UALR pages to have an open wall.

Responding/Engagement – One of the most important things about social media is remembering that it is a two-way communication channel, and should not be used as just a “bulletin board.” Respond to comments. Create conversations. Check the page or account on weekends when many students may message you or post a question.

Deleting comments or wall posts – As a general rule, we do not recommend deleting comments unless they have violated the rules of the platform (discriminatory, defamatory, profane, obscene, etc.). See Facebook’s terms.

The best way to handle negative comments is to let your community come to your defense. Deleting comments generally creates more problems than it solves, and transparency is always the best policy.

Facebook does have filters in place to help keep spam from being added to your wall. However, occasionally users will use your page as a platform to promote their services or products.

Commenting Policy – The text below can be added to one of your Facebook tabs and can be referred to as needed.

The University of Arkansas at Little Rock promotes the spirit of connection that Facebook affords. We request that you observe the guidelines set forth by Facebook’s terms and help us strive for a safe place for civil discourse among students, faculty, staff, alumni, and other interested individuals.

UALR does not assume responsibility for comments or posts made to the page. We reserve the right to remove any comment or post that violates the platform’s terms and is in any way discriminatory, defamatory, profane, or obscene. Wall posts that are deemed inappropriate to our audience or promote political or commercial interests other than employment opportunities will be hidden and/or removed.

If you have questions about the UALR Facebook Page, email us at ________________.