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‘Bullet to the Head’ pulls trigger on action

Submitted by David Ellis on February 14, 2013 – 3:01 pm2 Comments

Jason Momoa and Sylvester Stallone team up to serve justice to their enemies in "Bullet to the Head." Photo courtesy of Warner Bros.

“Bullet to the Head,” the latest buddy-action flick starring Sylvester Stallone, is aptly named.  Moviegoers looking for an original storyline will probably wish they’d received a bullet to the head after watching it, but action lovers will thrive on the gut-punching, thrilling delivery .

The story is based on a graphic novel by French Writer Alexis Nolent, whose other writing accolades include storylines for video games and television.

The story, which is based on a graphic novel written by French author Alexis Nolent, is one of two heroes. One is Taylor Kwon, a Washington, D.C. detective played by Sung Kang, and the other, played by Sylvester Stallone, is New Orleans hitman James “Bobo” Bonomo. These two opposites team up to take down men who were responsible for the deaths of their respective partners.  Though Stallone fans will love this flick because of the action, the dialogue and many of the story situations are cliché.

If one looks back on films already made in 2013, there’s an obvious pattern of 1980s action heroes starring in solo projects or ensemble casts. It’s understandable that the large conglomerate, who plop down the amazing amounts of cash it takes to make these movie, are looking for a guaranteed return on their investments, and action veterans like Stallone are proven winners.

One thing that has to be taken into account about the film is the origins of the story. The graphic novel-based movies appeal to only one demographic, and this film is no exception to that.  The only thing this guy-geared film has that might draw the ladies is what I like to call “man meat,” which is the stud factor of male actors like Sylvester Stallone and Jason Momoa, who incidentally played Conan the Barbarian. The gamble is that Stallone, being nearly 70 years old, can still get the ladies hot and bothered and reach that viewer demographic.

But on a financial level, the gamble hasn’t paid off.  According to IMDB, the total budget for “Bullet to the Head” was estimated at just over $55 million, but the box office returns for its opening week of the film were estimated at a little over 4 million. As a result, it looks as though the movie is going to be known as a flop.

Since entertainment is usually the goal of a movie, most viewers don’t care about who gets their money when they see a film. If that is the only thing taken into account, this movie delivered. Everybody who died in this movie did so with, as I love to say, “One to the dome.” If action is what you crave, this film will not disappoint with hand-to-hand combat, gun play and even a good, old-fashioned axe brawl.

 

2 Comments »

  • Action Movies have always been popular and over the past few years, Stallone has become increasingly popular. What surprises me is that for a film with such a large budget, there hasn’t really been any advertising.

  • Pablo says:

    I think Stallone is already being felt over the years and each time doing pure action movies to try to remain in place but are not giving much result