Dr. Rucks is a Professor of Marketing and Advertising.
- B.S.B.A. Louisiana Tech University
- M.B.A. University of Arkansas
- D.B.A. Louisiana Tech University
- ADVT 3340 Public Relations
- MKTG 3350 Principles of Marketing
- MKTG 4310 Marketing Research
Geissler, G.L. & Rucks, C.T. 2011. The critical influence of customer food perceptions on overall theme park evaluations. Journal of Management and Marketing Research, Vol. 8, 4-17.