Dr. Edison is a Professor of Marketing and Advertising
- PhD Texas Tech University
- MKTG 4351 Sales Management
- MKTG 4355 Advanced Professional Selling
- MKTG 7311 Marketing for Profit and Growth
Edison, S. W. & Geissler, G.L. 2011. An investigation of negative word-of-mouth communication among market mavens. Journal of Behavioral Studies in Business, Vol. 3, 145-154.