Marketing is the heart of business.
All firms that are not manufacturing the products they sell, such as retailers and wholesalers, are pure marketing institutions. All other firms depend on marketing for:
- Product and service planning
- Market research
- Logistics (including transportation and storage)
- Pricing strategies
- Sales
- Advertising and promotions
- Purchasing
The UALR Marketing Department offers courses in these and all other areas of marketing.
