What is Marketing?

Marketing is the heart of business.Speed Mixer-2012

All firms that are not manufacturing the products they sell, such as retailers and wholesalers, are pure marketing institutions. All other firms depend on marketing for:

  • Product and service planning
  • Market research
  • Logistics (including transportation and storage)
  • Pricing strategies
  • Sales
  • Advertising and promotions
  • Purchasing

The UALR Marketing Department offers courses in these and all other areas of marketing.