Marketing Careers Resource Guide

Marketing majors often follow careers in professional selling and sales management, where persons become district, regional, and higher levels of sales management. Careers also exist in brand and product management, international marketing, business-to-business marketing, logistics and transportations, marketing research, and advertising.Michelle Pitman

For information on the College of Business student placement, contact the Student Services office at 501.569.3359.

Marketing Career Resource Guide

American Marketing Association
http://www.marketingpower.com
AMA is probably the most important link for marketing majors. Click on marketing career management for a variety of resources.

Occupational Outlook Handbook
http://stats.bls.gov/oco/home.htm
Revised every two years, this handbook will provide the most current opportunities for given career and industry. Click on the A – Z index and search a career. It is very detailed and you can find very specific jobs. The index is very thorough and provides information on the nature of the work, working conditions, employment, job outlook, earnings related occupations, and sources for additional information.

Careers in Marketing
http://www.careers-in-marketing.com/
This is an easy to use site that provides an overview of several marketing careers including the necessary skills and talents, job options, salaries, additional links and resources, facts and trends, and the top firms for that career.

Salaries in the Marketing Field
http://www.indeed.com/salary
An easy site to determine salaries including geographical areas, such as Little Rock. Click on career tips and strategies for help including interviewing, resume writing, and evaluating a potential employer. Salaries provided are average salaries in Arkansas as indicated by indeed.com-July 2010.

ADVERTISING

Types of Jobs & Average Salary:

  • Copywriter $52,000
  • Art Director $68, 000
  • Production Manager/Creative Director $61,000
  • Account Executive $37,000
  • Media Planner/Buyer – Communication Specialist $46,000
  • Market Researcher $24,000
  • Marketing Communications Manager $45,000

Typical Path:

  • Account Executive (See Sales)
  • Copywriter Media Planner/Buyer – Communication Specialist
  • Marketing Communications Manager
  • Creative Director
  • Director of Advertising

Employment Opportunities:

  • Advertising Agencies
  • Advertisers – manufacturers, retailers and service firms
  • Media – newspapers, radio and TV stations, magazines and internet

Academic Background:

  • Marketing
  • Graphic Arts
  • Journalism
  • Psychology
  • Sociology
  • Communications
  • Business Administration

Resource Links:

INTERNATIONAL MARKETING

Types of Jobs:

Any type of marketing career could be international. Starting jobs in international marketing at headquarters vary widely, but for a person with a master’s degree, such a job usually involves research, planning, or coordinating activities.

Typical Path:

Because much international placement is effected within a firm, a domestic sales position with an international firm may be the best first step toward international opportunities.

Typical Companies:

  • Cogate-Palmolive
  • CPC International
  • Eli Lilley
  • Gillette
  • Nestle

Academic Background:

A broadly based background in marketing with some emphasis on sales management and marketing research. Fluency in appropriate foreign languages and long-term residence in another country are useful. Many companies require a master’s degree for international positions.

Resource Link: www.careeroverview.com/international_marketing_careers.html

LOGISTICS/PHYSICAL DISTRIBUTION

Types of Jobs & Average Salary:

  • Distribution Manager $40,000
  • Inventory Control Analyst $36,000
  • Traffic Manager $47,000
  • Expediter $39,000
  • Customs and packing assurance $21,000

Typical Path:

  • Transportation Rate
  • Warehouse Supervisor
  • Receiving/Shipping Clerk
  • Cargo Handler

Employment Opportunities:

  • Airlines (American, United, Southwest)
  • Package /Parcel delivery (FedEx, UPS, DHL)
  • Railroad (Burlington)
  • Trucking (J. B. Hunt)
  • Sea (Lykes Shipping)
  • Global Logistics, freight forwarders (Berklay, General Maritime Service)
  • Military (Army Logistics Command

Academic Background:

  • Marketing
  • Operations Management
  • Statistics

Resource Link: Council of Supply Chain Management Professionals http://www.cscmp.org/ or http://www.jobsinlogistics.com All salary information was researched at http://www.indeed.com/

MARKETING RESEARCH

Types of Jobs & Average Salary:

  • Interviewer $17,000
  • Focus Group coordinator $32,000
  • Data Analyst $66,000
  • Assistant Project Manager $44,000
  • Marketing Research Director $83,000

Typical Path:

  • Survey Researchers
  • Data Analyst
  • Project Director
  • Marketing Research Director

Employment Opportunities:

  • Advertising agencies
  • Mass merchandisers (Wal-Mart, Target)
  • Specialty Stores (Gap, Eddie Bauer)
  • Department Stores (Lord and Taylor, Neiman Marcus)
  • Non-profit organizations (Hospitals, Universities)
  • Manufacturers marketing
  • Research firms (Forrester, Arbitron)

Academic Background:

  • Marketing
  • Quantitative and Behavior
  • Sciences Statistics

Resource Link: Marketing Research Association http://www.mra-net.org/

PRICE ANALYST

Types of Jobs & Average Salary:

  • Cost Estimators $60,000

Typical Path:

  • Cost Estimators
  • Project Managers
  • Management

Typical Companies:

  • Manufacturing (Caterpillar, General Motors)
  • Food Service (McDonalds, Schwann Sales, Marriott Catering)
  • Hospitals (Barnes, Mayo Clinic)
  • Retail Stores (Sears, Nieman Marcus)

Academic Background:

  • Accounting
  • Finance
  • Business
  • Operations Research
  • Mathematics
  • Marketing with MBA

Resource Link: Professional Pricing Society http://www.pricingsociety.com  

PUBLIC RELATIONS

Types of Jobs & Average Salary:

  • Public Relations Specialist $58,000
  • Research Assistant $33,000
  • Press Secretary $63,000
  • Communications Specialist $48,000
  • Account Executive $37,000

Typical Path:

  • Public Relations Internship
  • Public Relations Trainee
  • Public Relations Specialist
  • Director of Public Relations

Employment Opportunities:

  • News Media
  • Consumer Advocate Groups
  • Politicians
  • Large business/organizations (profit and non-profit)
  • Advertising/ Promotion Agencies

Academic Background:

  • Marketing
  • Journalism
  • Public Relations
  • Mass Communications

Resource Link: Public Relations Society of America

RETAILING

Types of Jobs & Average Salary:

  • Store Management $39,000
  • Merchandise Management $26,000

Typical Paths:

  • Store Management
    • Executive Trainee
    • Dept. Manager
    • Assistant Store Mgr
    • Store Manager
    • VP of Stores
  • Merchandise Management
    • Executive Trainee
    • Assistant Buyer
    • Buyer
    • Divisional Merchandise Manager
    • General Merchandise Manager

Employment Opportunities:

  • Department Stores (Saks Fifth Avenue, Dillard’s, Macy’s)
  • Specialty Stores (Brighten, Old Navy, Pep Boys)
  • Mass Merchandise (Target, Wal-Mart)
  • Catalog Companies (Lands End, LL Bean)
  • Internet Stores (amazon.com, Overstock.com)

Academic Background:

  • Marketing
  • Fashion Merchandising
  • Management Business Administration

Resource Link: National Retail Federation

SALES AND SALES MANAGEMENT

Types of Jobs & Average Salary:

  • Retail Sales $22,000
  • Wholesale Sales $54,000
  • Manufacturing Sales (Inside and Outside)$63,000

Typical Path:

  • Sales Trainee
  • Salesperson
  • Key Account Salesperson
  • District Sales Manager
  • Regional Sales Manager
  • Zone Sales Manager
  • National Sales Manager

Employment Opportunities:

  • Pharmaceutical
  • Manufacturing
  • Trade
  • Real Estate
  • Insurance

Academic Background:

  • Marketing
  • Management

Resource Link: National Association of Sales Professionals