Marketing Degree Requirements

Major Requirements (15 hours)

    • ADVT 3300 Advertising : an IMC Approach
    • MKTG 3353/PFSL 3351 Prinicples of Selling
    • MKTG 3385 Consumer Behavior
    • MKTG 4310 Marketing Research
    • MKTG 4385 Marketing Management

Marketing Majors will select one of the following EMPHASIS

  • Marketing EmphasisĀ (12 hours)
    • MKTG 4370 Businesss-to-Business Marketing
    • MKTG 4341 Product & Service Strategy
    • MKTG Electives (6 hours of electives may be upper level advertising)
  • Ā Advertising /Public Relations Emphasis (12 hours)
    • ADVT 3310 Advertising Campaign I
    • ADVT 3340 Public relations
    • ADVT 4320 Advertising Campaign II
    • ADVT Elective (3 hours of approved electives)
  • Ā Professional Selling Emphasis (12 hours)
    • MKTG 4350 Sales Management
    • MKTG 4355 Advanced Professional Selling
    • MKTG 3361 Distribution or MKTG 4370 Business-to-Business
    • MKTG Elective (3 hours of sales electives)

PRE-BUSINESS COURSES (24 hours) and PROFESSIONAL BUSINESS STUDIES CORE (24 hours)

Unrestricted Electives (1 total hours)

Core Requirements (44 total hours)

Total Hours Required For Degree (120 hours)

Download a Printable Marketing Degree Checklist for AY 2012-2013

For other academic year checklists, visit here http://ualr.edu/cob/student-services/advising/degree-checklist/.

Department of Marketing Course Catalog AY 2012-2013