Major Requirements (15 hours)
- ADVT 3300 Advertising : an IMC Approach
- MKTG 3353/PFSL 3351 Prinicples of Selling
- MKTG 3385 Consumer Behavior
- MKTG 4310 Marketing Research
- MKTG 4385 Marketing Management
Marketing Majors will select one of the following EMPHASIS
- Marketing Emphasis (12 hours)
- MKTG 4370 Businesss-to-Business Marketing
- MKTG 4341 Product & Service Strategy
- MKTG Electives (6 hours of electives may be upper level advertising)
- Advertising /Public Relations Emphasis (12 hours)
- ADVT 3310 Advertising Campaign I
- ADVT 3340 Public relations
- ADVT 4320 Advertising Campaign II
- ADVT Elective (3 hours of approved electives)
- Professional Selling Emphasis (12 hours)
- MKTG 4350 Sales Management
- MKTG 4355 Advanced Professional Selling
- MKTG 3361 Distribution or MKTG 4370 Business-to-Business
- MKTG Elective (3 hours of sales electives)
PRE-BUSINESS COURSES (24 hours) and PROFESSIONAL BUSINESS STUDIES CORE (24 hours)
Unrestricted Electives (1 total hours)
Core Requirements (44 total hours)
Total Hours Required For Degree (120 hours)
Download a Printable Marketing Degree Checklist for AY 2012-2013
For other academic year checklists, visit here http://ualr.edu/cob/student-services/advising/degree-checklist/.
