Marketing Degree Requirements

Major Requirements (15 hours)

    • ADVT 3300 Advertising : an IMC Approach
    • MKTG 3353/PFSL 3351 Prinicples of Selling
    • MKTG 3385 Consumer Behavior
    • MKTG 4310 Marketing Research
    • MKTG 4385 Marketing Management

Marketing Majors will select one of the following EMPHASIS

  • Marketing EmphasisĀ (12 hours)
    • MKTG 4370 Businesss-to-Business Marketing
    • MKTG 4341 Product & Service Strategy
    • MKTG Electives (6 hours of electives may be upper level advertising)
  • Ā Advertising /Public Relations Emphasis (12 hours)
    • ADVT 3310 Advertising Campaign I
    • ADVT 3340 Public relations
    • ADVT 4320 Advertising Campaign II
    • ADVT Elective (3 hours of approved electives)
  • Ā Professional Selling Emphasis (12 hours)
    • MKTG 4350 Sales Management
    • MKTG 4355 Advanced Professional Selling
    • MKTG 3361 Distribution or MKTG 4370 Business-to-Business
    • MKTG Elective (3 hours of sales electives)

PRE-BUSINESS COURSES (24 hours) and PROFESSIONAL BUSINESS STUDIES CORE (24 hours)

Unrestricted Electives (1 total hours)

Core Requirements (44 total hours)

Total Hours Required For Degree (120 hours)

General Marketing degree checklist for AY 2015-2016 download

Advertising/Public Relations degree checklist for AY 2015-2016 download

Professional Selling degree checklist for AY 2015-2016 download

For other academic year checklists, visit here http://ualr.edu/cob/student-services/advising/degree-checklist/.

Department of Marketing Course Catalog AY 2012-2013