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School of Mass Communication

About SMC

The School of Mass Communication, University of Arkansas at Little Rock

UALR’s School of Mass Communication is a unit within the College of Professional Studies.

The School offers a variety of undergraduate and graduate programs designed to foster students’ creativity and develop their skills to meet the demands of a fast-changing world. The undergraduate program provides specialties in broadcast and print journalism, public relations, media production, and motion pictures. The graduate program is designed to serve the working professional in mass media.

The SMC is home to University TV, a cable access channel, and to the web site The RockReporter. The School, through a faculty advisor, has a close working relationship with The Forum, UALR’s award-winning, student-run newspaper.
The School has:

  • A professionally equipped television studio.
  • Field production and lighting equipments.
  • Editing and video performance labs.
  • Three state-of-the-art computer labs that give students the capability to produce anything from music videos to newspapers, magazines and web sites.
  • Black Magic cinema cameras are available for those in the Motion Picture Option.
  • Two audio production labs and a computerized newsroom with computer-based production facilities.

Students have the opportunity to work at one of two NPR-affiliated radio stations, KLRE or KUAR. And may gain professional experience through internships provided by many Arkansas production companies, radio stations, and TV stations.

The School’s students and faculty are active participants in several national co-curricular organizations: the Society of Professional Journalists, the Public Relations Student Society of America, the National Association of Black Journalists, the National Broadcasting Society, Alpha Epsilon Rho, and the National Journalism Honor Society, Kapa Tau Alpha.