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School of Mass Communication

The Director’s Message

UALR’s School of Mass Communication is a distinguished unit within the University’s College of Professional Studies. The motto for the College is “Cutting-Edge Academics Meeting Community Needs.” This is especially true for the School of Mass Communication. The School is comprised of undergraduate programs in Journalism and Radio-TV-Film. It also houses a graduate program designed to serve working professionals.

It is home to Channel 62, a cable access channel and The Forum, the student newspaper. The School has three computer labs, a photojournalism lab, a professionally-equipped television studio, field production equipment, and editing and video performance labs. Two audio production labs and a computerized newsroom with computer-based production facilities are also available for student use. Students also have the opportunity to work at one of two NPR-affiliated radio stations, KLRE or KUAR.

The School’s students and faculty are active participants in several national co-curricular organizations: the Society of Professional Journalists, the Public Relations Student Society of America, the National Association of Black Journalists, and the National Broadcasting Society and Alpha Epsilon Rho, the honor society within the National Broadcasting Society. The School also has a chapter of KAPPA TAU ALPHA, the National Journalism Honor Society.

The School’s professors are very active teacher-scholars on local, regional, and national levels. They serve in a number of leadership positions for well-known professional and academic organizations, and are frequent presenters at academic conferences.

School of Mass Communication majors intern at media throughout the mid-South, giving them the opportunity to apply and practice what they learn in the classroom. The School’s students are successful scholarship winners and are recognized in other capacities throughout the University and beyond.

Faculty and students of the School of Mass Communication take the social responsibility that comes with being mass communicators very seriously, so community outreach is important in the School. Professors are involved with targeting city youth, the disabled, people of color, and the Spanish-speaking community. Faculty and students are also involved in professional service work for organizations such as Project PACE and the American Cancer Society.

The School of Mass Communication at UALR is a dynamic group of students and faculty working together to educate the students of today for the world of tomorrow. Please get to know us better through this web site, or pay us a personal visit.

Olaf Hoerschelmann, Ph.D. Director

Mission Statement

The School of Mass Communication prepares academically sound and technically proficient students. The School provides them with the theoretical and practical knowledge to become perceptive media consumers and effective media practitioners in broadcasting, media production and design, film, journalism, and public relations, as well as in areas created by new and emerging technologies. The School also actively participates in community outreach, and it instills in its students high degrees of social responsibility and career-related professionalism, coupled with a life-long desire to learn through post-graduate education and experience.

Disabilities Statement

The University of Arkansas at Little Rock makes every effort to meet special accommodations and access needs. For more information on specific accommodations for individuals with disabilities, contact the School of Mass Communication at (501) 569-3250.

Updated 1.23.2013