Majors

The School of Mass Communication offers four unique majors that are tailored to each of study. Every major prepares students for work in a wide variety of media-related fields while taking time also focus on a specific area of study.


Journalism Emphasis


A BA in Mass Communication with an emphasis in Journalism prepares students for careers in newspapers, magazines, radio, television or internet journalism as reporters, writers, photographers, or editors.

Graduation Requirements
For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

SMC Core Classes (9 hours)
MCOM 1300 Careers in Mass Media
MCOM 2330 Mass Media and Society
MCOM 3310 Web Principles and Design

Emphasis Requirements (24 hours)
MCOM 2300 Introduction to Media Production
MCOM 2350 Beginning Reporting
MCOM 3350 News Editing
MCOM 3365 Radio-TV Journalism
MCOM 3320 Advanced Reporting OR MCOM 3366 Electronic News Gathering
MCOM 4359 Feature and Magazine Writing OR MCOM 4354 Documentary Techniques
MCOM 4352 News Media and the First Amendment
MCOM 4388 Public Affairs Reporting

Emphasis Electives (9 hours)
Theory and Criticism (3 hours)
Select one course from MCOM 3315 Mass Media Research; MCOM 4384 Topics in Mass Communication; MCOM 4386 Images of Minorities in the Mass Media; MCOM 4375 Journalistic Freedom and Responsibility; MCOM 4357 Seminar in Radio-Television Journalism; MCOM 4353 History of the Mass Media

Advanced Skills classes (6 hours taken from both Broadcasting and Print areas):

Broadcasting: MCOM 3345 Studio Production; MCOM 3390 Non-Linear Editing; MCOM 4354 Documentary Techniques; MCOM 3380 Practicum; MCOM 4390 Internship; MCOM 4391 Mass Communication Cooperative Education.

Print: MCOM 3330 Photojournalism; MCOM 4350 Design and Production; MCOM 4380 Public Relations Writing; MCOM 3380 Practicum; MCOM 4390 Internship; MCOM 4391 Mass Communication Cooperative Education.

The School also offers a master of arts degree in journalism. See the UALR Graduate Catalog for details.

The School sponsors chapters of Kappa Tau Alpha, the national journalism scholarship society, the National Association of Black Journalists, the Public Relations Student Society of America, and the Society of Professional Journalists.

Journalism majors are invited to apply for annual scholarships contributed by the Arkansas Democrat-Gazette, the Arkansas Newspaper Foundation, friends of Edward Jay Friedlander, friends of William K. Rutherford, Herbert and Gertrude Latkin, friends of Harry Ashmore, Clifton O. Lawhorne, the family of Roy Mitchell, and Edith Wood Sweezy, the Governor Orval E. Faubus Scholarship, and the Jerol Garrison Journalism Scholarship. Journalism students also may compete for other University scholarships.

All material submitted by students as assignments in writing, reporting, editing, photography, and electronic news gathering classes is subject to broadcast or publication. The School uses a variety of electronic and print media outlets, including its own statewide news service.

Students taking journalism writing courses must have at least minimal word processing ability.

Mass Media Emphasis


A BA in Mass Communication with an empha­sis in Mass Media is structured for flexibility in meeting individual needs while emphasizing the high degree of professionalism and responsibility expected in media-related industries. This emphasis is for students who want to pursue an individually tailored course of study preparing them for careers in new media as well as traditional media areas.

Graduation Requirements

For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

SMC Core Classes (9 hours)
MCOM 1300 Careers in Mass Media
MCOM 2330 Mass Media and Society
MCOM 3310 Web Principles and Design

Emphasis Requirements (6 hours)
MCOM 3315 Mass Media Research
MCOM 3360 Law, Policy, Ethics

Emphasis Electives (27 hours)
After completing the 15 hours SMC core classes and emphasis requirements, students in this emphasis will select 27 hours from two of the three remaining Mass Communication emphases (Journalism, Media Production and Design, and Strategic Communication), with at least 18 hours in upper-level courses. Students must develop a course of study plan in consultation with their advisor prior to beginning coursework. All study plans must be approved by students’ advisors. No degree plan will be considered approved until it is signed by the student’s advisor and the School of Mass Communication director.

Media Production and Design Emphasis


A BA in Mass Communication with an empha­sis in Media Production and Design provides students with the practical and theoretical knowledge needed to become effective professionals in the areas of film or television production.

Graduation Requirements

For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

SMC Core Classes (9 hours)
MCOM 1300 Careers in Mass Media
MCOM 2330 Mass Media and Society
MCOM 3310 Web Principles and Design

Media Production and Design Core (9 hours)
MCOM 2300 Introduction to Media Production
MCOM 3360 Mass Communication Law, Policy, & Ethics
MCOM 3390 Non-Linear Video Editing I

Media Production Option (18 hours)
MCOM 2350 Beginning Reporting
MCOM 3345 Studio Production
MCOM 4354 Documentary Techniques
OR MCOM 4342 Cinema Techniques
MCOM 4332 Digital Audio Production
OR MCOM 4340 Digital Graphics and Animation
OR MCOM 4385 Advanced Web Design
OR MCOM 4320 Non-Linear Video Editing II
MCOM 4330 Lighting
MCOM 4395 Electronic Media Capstone

Motion Picture Option (18 hours)
MCOM 4308 Screenwriting
MCOM 4330 Lighting
MCOM 4342 Cinema Techniques
MCOM 4354 Documentary Techniques
MCOM 4332 Digital Audio Production
OR MCOM 4340 Digital Graphics and Animation
OR MCOM 4320 Non-Linear Video Editing II
MCOM 4395 Electronic Media Capstone

Media Production Electives (6 hours)
Research and Theory:
MCOM 3315 Mass Media Research
OR MCOM 4355 History of Mass Media
OR MCOM 4357 Seminar in Radio and TV Journalism
OR 4384 Topics in Mass Communication
OR MCOM 4386 Image of Minorities in the Media
Any advisor approved upper-level MCOM course (3hrs)

Motion Picture Electives (6 hours)
Research and Theory:
MCOM 3315 Mass Media Research
OR MCOM 3355 History of American Movies
OR MCOM 3356 Movie Criticism
OR MCOM 3357 Movie Genres
OR MCOM 3358 Film Directors
Advisor approved upper-level MCOM course (3 hrs)

Motion Picture Emphasis

A BA in Mass Communication with an emphasis in Media Production and Design provides students with the practical and
theoretical knowledge needed to become effective professionals in the areas of film or television production.

Graduation Requirements
For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

SMC Foundation Courses (9 hours)
MCOM 1300 Careers in Mass Media
MCOM 2330 Mass Media and Society
MCOM 3310 Web Principles and Design

Media Production and Design Emphasis (9 hours)
MCOM 2300 Introduction to Media Production
MCOM 3360 Mass Communication Law, Policy, & Ethics
MCOM 3390 Non-Linear Video Editing I

Motion Picture Option (18 hours)
MCOM 4308 Screenwriting
MCOM 4330 Lighting
MCOM 4342 Cinema Techniques
MCOM 4354 Documentary Techniques
MCOM 4332 Digital Audio Production
OR MCOM 4340 Digital Graphics and Animation
OR MCOM 4320 Non-Linear Video Editing II
MCOM 4395 Electronic Media Capstone

Motion Picture Electives (6 hours)
Research and Theory:
MCOM 3315 Mass Media Research
OR MCOM 3355 History of American Movies
OR MCOM 3356 Movie Criticism
OR MCOM 3357 Movie Genres
OR MCOM 3358 Film Directors
Advisor approved upper-level MCOM course (3 hrs)

Strategic Communication Emphasis


A BA in Mass Communication with an empha­sis in Strategic Communication prepares students who are skilled researchers, writers, and planners capable of producing messaging campaigns for a variety of audiences.

Graduation Requirements

For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

SMC Core Classes (9 hours)
MCOM 1300 Careers in Mass Media
MCOM 2330 Mass Media and Society
MCOM 3310 Web Principles and Design

Emphasis Requirements (24 hours)
MCOM 2380 Strategic Communication Principles
MCOM 2350 Beginning Reporting
MCOM 3315 Mass Media Research
MCOM 3320 Advanced Reporting
MCOM 3360 Law, Policy, Ethics
MCOM 4380 Public Relations Writing
MCOM 4381 Public Relations Cases
MCOM 4382 Public Relations Campaigns

Emphasis Electives (9 hours)
Choose one course from each of the three groups below:
Group 1 (3 hours):
ADVT 3300 Introduction to Advertising
MKTG 3350 Principles of Marketing
MCOM 4390 Internship

Group 2 (3 hours):
MCOM 4350 Design and Production
MCOM 4359 Feature and Magazine Writing
MCOM 4385 Advanced Web Design

Group 3 (3 hours):
Any upper-level course is chosen in consultation with advisor