A paper written by Dr. David Gilliam, assistant professor of marketing in the College of Business, has been selected Best Paper in the Sales/CRM Track of the American Marketing Association’s 2012 Winter Marketing Educator’s Conference. The paper is titled “Storytelling by the Sales Force.”
Gilliam, who joined UALR this year, has taught sales management, strategy, services, retailing, and consumer behavior and is a member of the American Marketing Association.
In addition to the Best Paper submission, Gilliam will be published in a forthcoming article in the European Journal of Marketing and has authored or co-authored papers in a number of conference proceedings.
He received a Ph.D. from the Spears School of Business at Oklahoma State University this year and holds an MBA from Wright State University and a B.A. degree in economics from Ohio University.
Prior to graduate school, he spent four years as a field representative for Heidelberg Eastern Inc., Division of East Asiatic Corp. in Copenhagen, Denmark, and then 17 years in an Ohio-based entrepreneurial venture in the graphic arts machinery industry.