Program Overview

The Bachelor of Arts in applied communication equips students with skills that may be used in their personal lives as well as across a number of professions, including business, education, government, and industry.

The 120-hour program teaches students how to use a positive communication framework to ethically lead by analyzing messages, developing messages, anticipating communication barriers, accomplishing communicative goals, embracing difference, and influencing discourse.

Courses are offered in a variety of formats, including 16 week courses and accelerated 8 week courses.

Printer-friendly version | Undergraduate Catalog

University Standard Core Courses (18-21 hours)

First Year Experience

Choose 3 hours

College of Business students may take BSAD 1100 for equivalent.

Helps students reach their educational objectives. Interactive instructional methods promote the development of critical thinking skills and positive educational values. Students 1) complete a personal assessment to enha...

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PEAW 1300 First Year Colloquium

3 credit hours

Communication – Written

Choose 3 - 6 hours

(Select 1 set)
RHET 1311 AND RHET 1312
OR
RHET 1320 Honors Composition

1311 - Prerequisite: A minimum ACT English score of 19, a minimum SAT I verbal score of 450, or RHET 0310, or RHET 0321. Practice in writing, with an emphasis on personal, expressive writing, as well as transactional wri...

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RHET 1311 Composition I

3 credit hours

1312 - Prerequisite: RHET 1311 with a C or greater or equivalent. Those students required by state law to enroll in READ 0310 must successfully complete that course before enrolling in RHET 1312. Practice in writing, wit...

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RHET 1312 Composition II

3 credit hours

For students with superior achievement in English. Fulfills first year composition core curriculum requirement. Admission by invitation. Three credit hours.

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RHET 1320 Honors Composition

3 credit hours

Fine Arts

Choose 3 hours

(select 1)

Recommended prerequisite: RHET 1311. Introduction to the creative process and history of art, vocabulary and descriptive terms used in the visual arts, and how to write about them. Attendance at arts events is required. ...

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ARHA 2305 Introduction to Visual Art

3 credit hours

Recommended prerequisite: RHET 1311. Introduction to the creative process and history of music, vocabulary and descriptive terms used in the musical arts, and how to write about them. Attendance at arts events is require...

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MUHL 2305 Introduction to Music

3 credit hours

A First Experience This course is designed for individuals considering majoring in theatre or dance. It serves as an introduction to the discipline, the profession, career options, and theatre as a “way of knowing.”

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THEA 2305 Introduction to Theatre and Dance

3 credit hours

Basic elements of movies, the process of movie making, and the approaches to movie aesthetics and criticism. Assignments may include viewing motion pictures at local theatres. Three credit hours.

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MCOM 2306 Introduction to Motion Pictures

3 credit hours

Humanities

Choose 3 hours

(select 1)

Prerequisite: completion of the first year writing requirement. Study of selected texts reflecting various Western and non-Western literary heritages and traditions.

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ENGL 2337 World Literature

3 credit hours

This course will examine myths from around the world, exploring how archetypal themes and motifs reflect shared moral, philosophic, and aesthetic concerns. An emphasis will be placed on how these myths are transmitted ac...

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ENGL 2339 Mythology

3 credit hours

Prerequisite: RHET 1311. Study of selected texts reflecting a variety of ethical systems from Western and non-Western literary heritages and ethical traditions. Assigned works represent several national ethical literatur...

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PHIL 2320 Ethics and Society

3 credit hours

Social Sciences

Choose 3 hours

(select 1)

PSYC 2300 is recommended for College of Business students.

Prerequisite: RHET 1311 recommended. Examines the concept of culture, cultural processes, and anthropological theories. Topics include subsistence strategies, politics, religion, gender, ethnicity, economics, marriage, s...

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ANTH 2316 Cultural Anthropology

3 credit hours

Basic understanding of legal and ethical foundations of criminal justice and the major components of the criminal justice system. Three credit hours. (ACTS Course Number CRJU 1023)

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CRJU 2300 Introduction to Criminal Justice

3 credit hours

The wants of individuals and societies are unlimited, while the resources for satisfying these wants are limited. Consequently, choices have to be made. Economics is the science of choice. Survey of Economics introduces ...

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ECON 2301 Survey of Economics

3 credit hours

Prerequisite: MATH 1302. The theory of the individual firm in the economy, cost and price determination, income distribution, and welfare economics. Three credit hours. (ACTS Course Number ECON 2203)

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ECON 2322 Principles of Microeconomics

3 credit hours

The nature, distribution, and development of various cultural systems as they interact with each other and with their environment. A study is made of spatial patterns in the elements of culture, including population, rel...

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GEOG 2312 Introduction to Cultural Geography

3 credit hours

Recommended prerequisite: RHET 1311. A cross-cultural, interdisciplinary analysis of gender. Includes examination of gender identity, social roles, and cultural symbolism in politics, economics, family, health, socializa...

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GNST 2300 Introduction to Gender Studies

3 credit hours

Introduction to social science concepts as applied to political analysis. Analysis of individuals, groups, and society, particularly the study of social, economic, and political structures and behavior.

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POLS 2301 Introduction to Political Science

3 credit hours

Prerequisite: RHET 1311. Focuses on development of the individual in the context of physical and social environments. Topics include the scientific method and its application to the study of the individual, the relations...

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PSYC 2300 Psychology and the Human Experience

3 credit hours

Recommended: RHET 1311. Introduction to sociological concepts. Analysis of society, particularly the study of human organization. An overview of the theories and methods utilized in the discipline is provided and will be...

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SOCI 2300 Introduction to Sociology

3 credit hours

History of Civilization

Choose 3 hours

(select 1)

Recommended prerequisite: RHET 1311. The history of the world’s significant civilizations from their beginnings to approximately AD 1600: the development of integrated political, social, economic, religious, intellectu...

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HIST 1311 History of Civilization I

3 credit hours

Recommended prerequisite: RHET 1311. The history of the world’s significant civilizations since approximately AD 1600: examination of the persistence of traditional civilizations and the changes in the world order due ...

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HIST 1312 History of Civilization II

3 credit hours

U.S. History or Government

Choose 3 hours

(select 1)

Description, analysis, and explanation of the major political, social, economic and diplomatic events through “Reconstruction.” Special attention is devoted to the cross-cultural development of three civilizations, N...

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HIST 2311 US History to 1877

3 credit hours

Description, analysis, and explanation of the political, social, economic and diplomatic events to the present time. Special attention is devoted to the forces of Modernity and the impact of cultural pluralism on traditi...

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HIST 2312 US History since 1877

3 credit hours

College Core Courses (14 hours)

Science

Choose 8 hours

A hands-on examination of the study of past and present human and nonhuman primates as biological organisms. Topics include human genetics, variation and osteology, nonhuman primate taxonomy and behavior, forensic anthro...

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ANTH 1415 Physical Anthropology

3 credit hours

1301 - Study of the process of science by which knowledge about our place in the cosmos is obtained. Examples of possible observations and the inferences drawn from them. 1101 - Prerequisite or corequisite: ASTR 1301 or ...

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ASTR 1301/1101 Introduction to Astronomy and Lab

4 credit hours

Evolutionary, ecological, and environmental interrelationships among organisms. Basic biological principles and modern technology form the basis for inquiry and debate.

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BIOL 1400 Evolutionary and Environmental Biology

3 credit hours

The process of science, including observation, evaluation, and predictions, will be applied to the understanding of biological principles. Illustration of the methods of science in the study of major biological concepts,...

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BIOL 1401 Science of Biology

3 credit hours

Prerequisites: BIOL 1400 or 1401, or 1411 and 1412, AND CHEM 1400 or 1402, or their equivalents. The morphology, physiology, and classification of microorganisms; the relationship of microorganisms to biotechnology, medi...

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BIOL 2401 Microbiology

3 credit hours

1302 - An introduction to the science of geology, the geological view of the human environment, how geologists learn about Planet Earth, and how society and geology interact. 1102 - Prerequisite or corequisite: ERSC 1302...

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ERSC 1302/1102 Physical Geology and Lab

4 credit hours

1303 - An introduction to the science of geology, how geologists have learned about the Earth using geologic time as a theme. 1103 - Prerequisite or corequisite: ERSC 1303. A laboratory course designed to accompany ERSC ...

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ERSC 1303/1103 Historical Geology and Lab

4 credit hours

1304 - This is an introductory course environmental geology course that examines interactions between human beings and our changing planet, the affects of natural/geologic hazards on humans, and anthropogenic (human-caus...

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ERSC 1304/1104 Earth and the Environment and Lab

4 credit hours

Mathematics

Choose 3 hours

Prerequisite: A grade of C or greater in Math 0301 – Intermediate Algebra, a grade of AA, BA or CA in Math 0321 Pre-Core Mathematics, an equivalent transfer course, or an ACT Mathematics score of 21, or SAT Mathematics...

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MATH 1302 College Algebra

3 credit hours

Prerequisite: a grade of C or greater in MATH 1302, an equivalent transfer course, or a suitable score on a mathematics placement test Corequisite with consent of instructor: MATH 1302.

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MATH 1303 Trigonometry

3 credit hours

Prerequisite: a grade of C or greater in MATH 1302 or an equivalent transfer course or an ACT Mathematics score of 24. Not intended for mathematical science majors or minors.

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MATH 1311 Applied Calculus I

3 credit hours

MATH 1321 Quantitative and Mathematical Reasoning

3 credit hours

Prerequisite: a grade of C or greater in MATH 1302, an equivalent transfer course, or a suitable score on a mathematics placement test. Differential and integral calculus with applications to economics and management sci...

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MATH 1342 Business Calculus

3 credit hours

The course includes concepts in​ ​algebra and trigonometry that are directly applicable to success​ ​in calculus such as functions, equations, trigonometric identities​ ​systems of equations and conic sectio...

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MATH 1401 Pre-calculus

3 credit hours

Prerequisites: grades of C or greater in MATH 1302 and 1303, equivalent transfer courses, or a suitable score on a mathematics placement test. Limits and limit theorems, continuity, derivatives and the chain rule, implic...

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MATH 1451 Calculus I

3 credit hours

Prerequisite: MATH 1302 or 1315 or 1321 or equivalent. Introduction to the fundamental ideas of statistics, including descriptive statistics, normal distributions, sampling experiments, tests of hypotheses, and elementar...

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STAT 2350 Introduction to Statistical Methods

3 credit hours

Humanities/Social Sciences/Communication-Speech

Choose 3 hours

Speech Communication majors must select SPCH 1300

This course helps students effectively deliver an oral presentation to an adult audience; listen to and critique objectively the oral presentations of others; effectively participate in one-to-one communication experienc...

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ACOM 1300 Speech Communication

3 credit hours

Required Courses (25 hours)

Foundational Courses

Choose 12 hours

May choose between SPCH 4312 OR 4357

This course helps students effectively deliver an oral presentation to an adult audience; listen to and critique objectively the oral presentations of others; effectively participate in one-to-one communication experienc...

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ACOM 1300 Speech Communication

3 credit hours

Prerequisite: SPCH 1300. This course provides an overview to the study of human communication. A number of contemporary approaches to human interaction in interpersonal, small group, organizational, and intercultural sit...

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ACOM 2310 Human Communication Concepts

3 credit hours

Prepares students to understand the research and application focus of a major in communication. Topics include asking good research questions, the role of case studies in communication research, and understanding basic r...

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ACOM 2311 Intro to Communication Research

3 credit hours

Prerequisite: SPCH 1300. This course develops the student’s ability to effectively prepare and deliver a speech. Topics include audience analysis, critical thinking and listening, the use of supporting materials and vi...

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ACOM 3320 Persuasive Presentations

3 credit hours

Applied Courses

Choose 9 hours

See printer-friendly version for more details.

Prerequisites: SPCH 1300. Examination of culture as it influences human interaction in a wide range of contexts, including work, medical, interpersonal and political. Topics include culture shock, language, nonverbal, in...

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ACOM 4312 Intercultural Communication

3 credit hours

This course explores communication and difference in such areas as race and ethnicity, social class, age, sexual orientation and disability. Through applying communication theories and ideas to our experiences in each of...

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ACOM 4357 Communicating with Difference

3 credit hours

Prerequisite: SPCH 1300. Enhances the student’s ability to understand and participate in effective interpersonal communication. Topics include verbal and nonverbal communication, relational management, self-concept, an...

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ACOM 3300 Interpersonal Communication

3 credit hours

Prerequisite: SPCH 1300. Development of the student’s ability to effectively manage conflict in organizations, groups, and personal relationships. Topics include theories, styles, patterns, and systems of conflict as w...

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ACOM 3323 Conflict Management

3 credit hours

Prerequisite: SPCH 1300. This course explores the common ethical questions encountered in business and professional settings. Topics include whistle blowing, employee rights, public relations, ethical codes, sexual haras...

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ACOM 3340 Communication Ethics

3 credit hours

Prerequisite: SPCH 1300. Development of the student’s ability to effectively interact in professional business situations. Topics include listening, coaching/mentoring, dealing with difficult people, delegation, formal...

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ACOM 3330 Professional Communication

3 credit hours

Capstone

Choose 4 hours

Prerequisite: SPCH 4300. Development and presentation of a major work done in the senior seminar. Part of the speech communication major capstone sequence. One credit hour.

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ACOM 4110 Senior Presentation

3 credit hours

Prerequisites: SPCH 2310, Speech 2310, and 15 hours in speech communication. Application of human communication theory to real situations. Topics include researching the communication literature, organizing arguments, an...

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ACOM 4300 Senior Seminar

3 credit hours

Elective Courses (12 hours)

Students must select courses from each category that they have not already completed as part of their required coursework.

Interpersonal Group Electives

Choose 6 hours

Prerequisite: SPCH 1300. Enhances the student’s ability to understand and participate in effective interpersonal communication. Topics include verbal and nonverbal communication, relational management, self-concept, an...

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ACOM 3300 Interpersonal Communication

3 credit hours

An examination of gender as it influences verbal and nonverbal interaction between men and women. Topics include the ways communication in families, schools, media, and society creates and perpetuates gender roles, and h...

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ACOM 3315 Gender Communication

3 credit hours

Prerequisite: SPCH 1300. This course develops the student’s ability to effectively communicate in small groups or teams. Topics include group formation, group leadership, effective listening in groups, techniques of pr...

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ACOM 3322 Group Communication

3 credit hours

Prerequisite: SPCH 1300. Development of the student’s ability to effectively manage conflict in organizations, groups, and personal relationships. Topics include theories, styles, patterns, and systems of conflict as w...

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ACOM 3323 Conflict Management

3 credit hours

Prerequisite: SPCH 1300. This course explores the common ethical questions encountered in business and professional settings. Topics include whistle blowing, employee rights, public relations, ethical codes, sexual haras...

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ACOM 3340 Communication Ethics

3 credit hours

Prerequisite: SPCH 1300. Examination of codes of nonverbal communication within personal, interpersonal, and professional contexts. Topics include the functional perspective of nonverbal communication; factor of appearan...

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ACOM 3350 Nonverbal Communication

3 credit hours

Prerequisite: SPCH 1300. These courses provide students with an opportunity to read and conduct research in a selected area of speech communication studies. Projects and papers must be approved by the instructor prior to...

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ACOM 4100 Independent Study

3 credit hours

Prerequisites: SPCH 2310. Investigation of timely communication theories, skills, and practices. Topics selected from a variety of theoretical or practical perspectives. Focus is on an in-depth treatment of a content are...

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ACOM 4313 Seminar: Studies in Communication

3 credit hours

Prerequisites: SPCH 1300. An opportunity to apply communication concepts and skills in a professional setting within the department. Interns gain experience working in the Speech Communication Interactive Learning Center...

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ACOM 4314 Internship

3 credit hours

Prerequisite: SPCH 1300. Examination of long-term relationships within a family context from a speech communication perspective, primarily examining behaviors that occur in a functional family.

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ACOM 4323 Family Communication

3 credit hours

This course explores communication and difference in such areas as race and ethnicity, social class, age, sexual orientation and disability. Through applying communication theories and ideas to our experiences in each of...

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ACOM 4357 Communicating with Difference

3 credit hours

Organizational Group Electives

Choose 6 hours

Prerequisite: SPCH 1300. This course develops the student’s ability to effectively prepare for and participate in a variety of interview situations. Topics include impression management, rapport building, interview org...

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ACOM 3316 Interviewing

3 credit hours

Prerequisite: SPCH 1300. This course develops the student’s ability to effectively communicate in small groups or teams. Topics include group formation, group leadership, effective listening in groups, techniques of pr...

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ACOM 3322 Group Communication

3 credit hours

Prerequisite: SPCH 1300. Development of the student’s ability to effectively interact in professional business situations. Topics include listening, coaching/mentoring, dealing with difficult people, delegation, formal...

Details
ACOM 3330 Professional Communication

3 credit hours

Prerequisite: SPCH 1300. This course explores the common ethical questions encountered in business and professional settings. Topics include whistle blowing, employee rights, public relations, ethical codes, sexual haras...

Details
ACOM 3340 Communication Ethics

3 credit hours

Prerequisite: SPCH 1300. These courses provide students with an opportunity to read and conduct research in a selected area of speech communication studies. Projects and papers must be approved by the instructor prior to...

Details
ACOM 4201 Independent Study

3 credit hours

Prerequisite: SPCH 2310. Examination of organizational communication theories, communicative implications of historical and modern management theories, as well as special interest topics. Major topics include cultural an...

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ACOM 4311 Organizational Communication

3 credit hours

Prerequisites: SPCH 1300. Examination of culture as it influences human interaction in a wide range of contexts, including work, medical, interpersonal and political. Topics include culture shock, language, nonverbal, in...

Details
ACOM 4312 Intercultural Communication

3 credit hours

Prerequisites: SPCH 2310. Investigation of timely communication theories, skills, and practices. Topics selected from a variety of theoretical or practical perspectives. Focus is on an in-depth treatment of a content are...

Details
ACOM 4313 Seminar: Studies in Communication

3 credit hours

Prerequisites: SPCH 1300. An opportunity to apply communication concepts and skills in a professional setting within the department. Interns gain experience working in the Speech Communication Interactive Learning Center...

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ACOM 4314 Internship

3 credit hours

Prerequisite: SPCH 1300. Special topics in organizational communication including but not limited to organizational identification, risk and issue management, organizational change, or critical approaches to organization...

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ACOM 4324 Organizational Communication Seminar

3 credit hours

This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations...

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ACOM 4350 Effective Crisis Communication

3 credit hours

Program Details

Admission Requirements

After admission to UA Little Rock, any student may be admitted to the program. Undergraduate admission requirements for the university can be found in our “Become a Student” section.

Graduation Requirements

This degree program requires a minimum of 120 credit hours, including an intercultural communication competency requirement (6 credit hours), and 12 credit hours outside of the major.

Intercultural communication competency courses include:
• Language (Only Spanish or American Sign Language are currently offered online)
• Study Abroad
Courses from Minor in Race and Ethnicity
• Any other approved course(s) that focus on intercultural issues

See the Department of Applied Communication website for more details about this program.

Program Advisor

Dr. Avinash Thombre | 501.569.3158 | axthombre@ualr.edu
Department of Applied Communication Professor

Undergraduate advising appointments are available at ualr.edu/appliedcomm/advising-appointments.

Accreditation

UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation

Disabilities

UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website,ualr.edu/disability/, provides information about the accommodation process and online forms to apply for services.

  • Cost per credit hour: $280