Program Overview
The Bachelor of Arts in applied communication equips students with skills that may be used in their personal lives as well as across a number of professions, including business, education, government, and industry.
The 120-hour program teaches students how to use a positive communication framework to ethically lead by analyzing messages, developing messages, anticipating communication barriers, accomplishing communicative goals, embracing difference, and influencing discourse.
Courses are offered in a variety of formats, including 16-week courses and accelerated 8-week courses.
University Standard Core Courses (18-21 hours)
First Year Experience (Choose 3 hours)
College of Business students may take BSAD 1100 for equivalent.
PEAW 1300 First Year Colloquium (3 credit hours)
Communication – Written (Choose 3 - 6 hours)
(Select 1 set)
RHET 1311 AND RHET 1312
OR
RHET 1320 Honors Composition
RHET 1311 Composition I (3 credit hours)
RHET 1312 Composition II (3 credit hours)
RHET 1320 Honors Composition (3 credit hours)
Fine Arts (Choose 3 hours)
(select 1)
ARHA 2305 Introduction to Visual Art (3 credit hours)
MUHL 2305 Introduction to Music (3 credit hours)
THEA 2305 Introduction to Theatre and Dance (3 credit hours)
MCOM 2306 Introduction to Motion Pictures (3 credit hours)
Humanities (Choose 3 hours)
(select 1)
ENGL 2337 World Literature (3 credit hours)
ENGL 2339 Mythology (3 credit hours)
PHIL 2320 Ethics and Society (3 credit hours)
RELS 2305 World Religions (3 credit hours)
Social Sciences (Choose 3 hours)
(select 1)
PSYC 2300 is recommended for College of Business students.
ANTH 2316 Cultural Anthropology (3 credit hours)
CRJU 2300 Introduction to Criminal Justice (3 credit hours)
ECON 2301 Survey of Economics (3 credit hours)
ECON 2322 Principles of Microeconomics (3 credit hours)
GEOG 2312 Introduction to Cultural Geography (3 credit hours)
GNST 2300 Introduction to Gender Studies (3 credit hours)
POLS 2301 Introduction to Political Science (3 credit hours)
PSYC 2300 Psychology and the Human Experience (3 credit hours)
SOCI 2300 Introduction to Sociology (3 credit hours)
History of Civilization (Choose 3 hours)
(select 1)
HIST 1311 History of Civilization I (3 credit hours)
HIST 1312 History of Civilization II (3 credit hours)
U.S. History or Government (Choose 3 hours)
(select 1)
HIST 2311 US History to 1877 (3 credit hours)
HIST 2312 US History since 1877 (3 credit hours)
College Core Courses (14 hours)
Science (Choose 8 hours)
ANTH 1415 Physical Anthropology (3 credit hours)
ASTR 1301/1101 Introduction to Astronomy and Lab (4 credit hours)
BIOL 1400 Evolutionary and Environmental Biology (3 credit hours)
BIOL 1401 Science of Biology (3 credit hours)
BIOL 2401 Microbiology (3 credit hours)
ERSC 1302/1102 Physical Geology and Lab (4 credit hours)
ERSC 1303/1103 Historical Geology and Lab (4 credit hours)
ERSC 1304/1104 Earth and the Environment and Lab (4 credit hours)
Mathematics (Choose 3 hours)
MATH 1302 College Algebra (3 credit hours)
MATH 1303 Trigonometry (3 credit hours)
MATH 1311 Applied Calculus I (3 credit hours)
MATH 1321 Quantitative and Mathematical Reasoning (3 credit hours)
MATH 1342 Business Calculus (3 credit hours)
MATH 1401 Pre-calculus (3 credit hours)
MATH 1451 Calculus I (3 credit hours)
STAT 2350 Introduction to Statistical Methods (3 credit hours)
Humanities/Social Sciences/Communication-Speech (Choose 3 hours)
Speech Communication majors must select SPCH 1300
ACOM 1300 Speech Communication (3 credit hours)
Required Courses (25 hours)
Foundational Courses (Choose 12 hours)
May choose between SPCH 4312 OR 4357
ACOM 1300 Speech Communication (3 credit hours)
ACOM 2310 Human Communication Concepts (3 credit hours)
ACOM 2311 Intro to Communication Research (3 credit hours)
ACOM 3320 Persuasive Presentations (3 credit hours)
Applied Courses (Choose 9 hours)
See printer-friendly version for more details.
ACOM 4312 Intercultural Communication (3 credit hours)
ACOM 4357 Communicating with Difference (3 credit hours)
ACOM 3300 Interpersonal Communication (3 credit hours)
ACOM 3323 Conflict Management (3 credit hours)
ACOM 3340 Communication Ethics (3 credit hours)
ACOM 3330 Professional Communication (3 credit hours)
Capstone (Choose 4 hours)
ACOM 4110 Senior Presentation (3 credit hours)
ACOM 4300 Senior Seminar (3 credit hours)
Elective Courses (12 hours)
Students must select courses from each category that they have not already completed as part of their required coursework.
Interpersonal Group Electives (Choose 6 hours)
ACOM 3300 Interpersonal Communication (3 credit hours)
ACOM 3315 Gender Communication (3 credit hours)
ACOM 3322 Group Communication (3 credit hours)
ACOM 3323 Conflict Management (3 credit hours)
ACOM 3340 Communication Ethics (3 credit hours)
ACOM 3350 Nonverbal Communication (3 credit hours)
ACOM 4100 Independent Study (3 credit hours)
ACOM 4313 Seminar: Studies in Communication (3 credit hours)
ACOM 4314 Internship (3 credit hours)
ACOM 4323 Family Communication (3 credit hours)
ACOM 4357 Communicating with Difference (3 credit hours)
Organizational Group Electives (Choose 6 hours)
ACOM 3316 Interviewing (3 credit hours)
ACOM 3322 Group Communication (3 credit hours)
ACOM 3330 Professional Communication (3 credit hours)
ACOM 3340 Communication Ethics (3 credit hours)
ACOM 4201 Independent Study (3 credit hours)
ACOM 4311 Organizational Communication (3 credit hours)
ACOM 4312 Intercultural Communication (3 credit hours)
ACOM 4313 Seminar: Studies in Communication (3 credit hours)
ACOM 4314 Internship (3 credit hours)
ACOM 4324 Organizational Communication Seminar (3 credit hours)
ACOM 4350 Effective Crisis Communication (3 credit hours)
Program Details
Admission Requirements
After admission to UA Little Rock, any student may be admitted to the program. Undergraduate admission requirements for the university can be found in our “Become a Student” section.
Graduation Requirements
This degree program requires a minimum of 120 credit hours, including an intercultural communication competency requirement (6 credit hours), and 12 credit hours outside of the major.
Intercultural communication competency courses include:
• Language (Only Spanish or American Sign Language are currently offered online)
• Study Abroad
• Courses from Minor in Race and Ethnicity
• Any other approved course(s) that focus on intercultural issues
See the Department of Applied Communication website for more details about this program.
Program Advisor
Dr. Avinash Thombre | Professor
Department of Applied Communication
501.569.3158 | axthombre@ualr.edu
Undergraduate advising appointments are available at ualr.edu/appliedcomm/advising-appointments.
Accreditation
UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation.
Disabilities
UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website,ualr.edu/disability/, provides information about the accommodation process and online forms to apply for services.
- Cost per credit hour: $280
