Associate Professor of Marketing
Email: dagilliam@ualr.edu
Phone: 501-916-6776
Location: Reynolds Building 375
Education
PhD Business Administration - Marketing Oklahoma State University
MBA Economics Wright State University
BA Economics Ohio University
Publications
Gilliam, D., Preston, T., Rockwell, C., & Hall, J. R. (2022, September). Comparative analysis of attributions from customer experiences and journeys. , 64(5), 672-698.
Gilliam, D. A. (2022, February). Narrative Elicitation for Improved Adherence to Healthcare Advice.
Gilliam, D., Muñoz, J. R., Jiménez, F. R., Kim, S., & Kyle, C. (2021, December). Exploring textual modes, imagery and claims in B2B and B2C print advertising. , 28(3), 223-245.
Gilliam, D., Rayburn, S. W., & Mohan, M. (2020, December). Brand narratives in a world of fragmented digital media.
Gilliam, D. A., & Rayburn, S. W. (2019, September). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21-35.
Gilliam, D., Muñoz, J. R., Jiménez, F. R., & Kyle, C. M. (2019, May). Influential Language, Imagery, and Claims in Print Advertising.
Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.
Gilliam, D. A., Preston, T., Rockwell, C., & Hall, J. R. (2018, May). Attribution in an industry-wide service failure.
Gilliam, D. A. (2018, May). Causes and control of vagueness in construct definition and item construction.
Gilliam, D. A., Preston, T., & Hall, J. R. (2017, October). Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. Marketing Intelligence and Planning, 35(7), 892-906.
Teaching
2024 UALR Spring
Marketing Management (MKTG4385)
- Sections
- MKTG4385-001
- MKTG4385-9S1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-9S1
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-992
- MKTG3350-9U2
2023 UALR Fall
Bus-To-Bus Marketing (MKTG4370)
- Sections
- MKTG4370-001
- MKTG4370-9S1
- MKTG4370-9U1
Marketing Management (MKTG4385)
- Sections
- MKTG4385-991
- MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-9S1
2023 UALR Spring
Marketing Management (MKTG4385)
- Sections
- MKTG4385-001
- MKTG4385-991
- MKTG4385-9S1
- MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-9S1
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-992
- MKTG3350-9U2
2023 UALR Summer
Marketing for Profit & Growth (MKTG7311)
- Section
- MKTG7311-991
Professional Selling (MKTG3353)
- Sections
- MKTG3353-991
- MKTG3353-9U1
2022 UALR Fall
Bus-To-Bus Marketing (MKTG4370)
- Sections
- MKTG4370-001
- MKTG4370-9S1
- MKTG4370-9U1
Marketing Management (MKTG4385)
- Sections
- MKTG4385-991
- MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-9S1
2022 UALR Spring
Marketing Management (MKTG4385)
- Sections
- MKTG4385-001
- MKTG4385-9S1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-990
- MKTG7311-9S1
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-992
- MKTG3350-9U2
2021 UALR Fall
Bus-To-Bus Marketing (MKTG4370)
- Sections
- MKTG4370-001
- MKTG4370-9W1
Marketing Management (MKTG4385)
- Sections
- MKTG4385-991
- MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-9W1
2021 UALR Spring
Marketing Management (MKTG4385)
- Section
- MKTG4385-9W1
Marketing for Profit & Growth (MKTG7311)
- Section
- MKTG7311-9W1
Professional Selling (MKTG3353)
- Sections
- MKTG3353-991
- MKTG3353-9U1
2021 UALR Summer
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-991
- MKTG3350-9U1
Professional Selling (MKTG3353)
- Sections
- MKTG3353-991
- MKTG3353-9U1
2020 UALR Fall
Advanced Professional Selling (MKTG4355)
- Section
- MKTG4355-9H1
Marketing Management (MKTG4385)
- Sections
- MKTG4385-991
- MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-9H1
- MKTG7311-9H2
2020 UALR Spring
Marketing Management (MKTG4385)
- Section
- MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
- Section
- MKTG7311-991
Sem: Social Media Mktg (MKTG3352)
- Sections
- MKTG3352-991
- MKTG3352-9U1
2020 UALR Summer
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-991
- MKTG3350-9U1
Professional Selling (MKTG3353)
- Sections
- MKTG3353-991
- MKTG3353-9U1
2019 UALR Fall
Bus-To-Bus Marketing (MKTG4370)
- Section
- MKTG4370-001
Field Study in Intl Business (IBUS4316)
- Section
- IBUS4316-001
Marketing for Profit & Growth (MKTG7311)
- Sections
- MKTG7311-001
- MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
- Sections
- MKTG3352-991
- MKTG3352-9U2
2019 UALR Spring
Field Study in Intl Business (IBUS4316)
- Section
- IBUS4316-001
Field Study in Intl Business (IBUS5316)
- Section
- IBUS5316-001
Marketing Management (MKTG4385)
- Section
- MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
- Section
- MKTG7311-991
2019 UALR Summer
Principles Of Marketing (MKTG3350)
- Sections
- MKTG3350-991
- MKTG3350-9U1
Professional Selling (MKTG3353)
- Sections
- MKTG3353-991
- MKTG3353-9U1