Gilliam, D., Preston, T., Rockwell, C., & Hall, J. R. (2022, September). Comparative analysis of attributions from customer experiences and journeys. , 64(5), 672-698.

Gilliam, D. A. (2022, February). Narrative Elicitation for Improved Adherence to Healthcare Advice.

Gilliam, D., Muñoz, J. R., Jiménez, F. R., Kim, S., & Kyle, C. (2021, December). Exploring textual modes, imagery and claims in B2B and B2C print advertising. , 28(3), 223-245.

Gilliam, D., Rayburn, S. W., & Mohan, M. (2020, December). Brand narratives in a world of fragmented digital media.

Gilliam, D. A., & Rayburn, S. W. (2019, September). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21-35.

Gilliam, D., Muñoz, J. R., Jiménez, F. R., & Kyle, C. M. (2019, May). Influential Language, Imagery, and Claims in Print Advertising.

Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.

Gilliam, D. A., Preston, T., Rockwell, C., & Hall, J. R. (2018, May). Attribution in an industry-wide service failure.

Gilliam, D. A. (2018, May). Causes and control of vagueness in construct definition and item construction.

Gilliam, D. A., Preston, T., & Hall, J. R. (2017, October). Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. Marketing Intelligence and Planning, 35(7), 892-906.