David Gilliam

Associate Professor of Marketing

Photograph of David Gilliam

Contact Information

Email
dagilliam@ualr.edu
Phone
501-916-6776
Location
Reynolds Building 375

Education

PhD Business Administration - Marketing Oklahoma State University
MBA Economics Wright State University
BA Economics Ohio University

Publications

Gilliam, D., Rayburn, S. W., & Mohan, M. (2020, December). Brand narratives in a world of fragmented digital media.
Gilliam, D. A., & Rayburn, S. W. (2019, September). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21-35.
Gilliam, D., Muñoz, J. R., Jiménez, F. R., & Kyle, C. M. (2019, May). Influential Language, Imagery, and Claims in Print Advertising.
Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.
Gilliam, D. A., Preston, T., Rockwell, C., & Hall, J. R. (2018, May). Attribution in an industry-wide service failure.
Gilliam, D. A. (2018, May). Causes and control of vagueness in construct definition and item construction.
Gilliam, D. A., Preston, T., & Hall, J. R. (2017, October). Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. Marketing Intelligence and Planning, 35(7), 892-906.
Rayburn, S. W., & Gilliam, D. A. (2016, July). From Work Design to FLEs’ Customer Oriented Behaviors. Service Industries Journal, 36(7-8), 339-355.
Gilliam, D., & Rayburn, S. W. (2016, February). Business-to-Business Brand Narratives in a 140 Character World.
Gilliam, D. A. (2015, November). Industrial tradeshow boothscapes. Journal of Marketing Management, 31(17/18), 1878-1898.
Gilliam, D. A., & Rayburn, S. W. (2015, October). Propensity for Reciprocity Among Frontline Employees. Journal of Services Marketing, 31(17-18), 1878-1898.
Gilliam, D. A., Preston, T. K., & Hall, J. R. (2015, May). Branding and consumers’ narratives of banking in the financial crisis.
Gilliam, D. A., & Rayburn, S. W. (2015, April). A More Nuanced View of Sales Manager Support versus Participation.
Gilliam, D. A., & Flaherty, K. E. (2015, April). Storytelling by the sales force and its effect on buyer-seller exchange. Industrial Marketing Management, 46, 132-142.

Teaching

2021 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Sections
MKTG4370-001
MKTG4370-9W1
Marketing Management (MKTG4385)
Sections
MKTG4385-991
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9W1

2021 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9W1
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-9W1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2021 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2020 UALR Fall

Advanced Professional Selling (MKTG4355)
Section
MKTG4355-9H1
Marketing Management (MKTG4385)
Sections
MKTG4385-991
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-9H1
MKTG7311-9H2

2020 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991
Sem: Social Media Mktg (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2020 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2019 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U2

2019 UALR Spring

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991

2019 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2018 UALR Fall

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
Section
MKTG3352-991

2018 UALR Spring

Cooperative Education (IBUS4390)
Section
IBUS4390-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2018 UALR Summer

International Marketing (MKTG4320)
Section
MKTG4320-991
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2017 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2017 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9H1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9H1
Professional Selling (MKTG3353)
Section
MKTG3353-001

2017 UALR Summer

Professional Selling (MKTG3353)
Section
MKTG3353-991
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991

2016 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2016 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9H1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9H1
Professional Selling (MKTG3353)
Section
MKTG3353-001

2016 UALR Summer

Professional Selling (MKTG3353)
Section
MKTG3353-991
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991