David Gilliam

Associate Professor of Marketing

Photograph of David Gilliam

Contact Information

Email
dagilliam@ualr.edu
Phone
501-916-6776
Location
Reynolds Building 375

Education

PhD Business Administration - Marketing Oklahoma State University
MBA Economics Wright State University
BA Economics Ohio University

Publications

Gilliam, D., Preston, T., Rockwell, C., & Hall, J. R. (2022, September). Comparative analysis of attributions from customer experiences and journeys. , 64(5), 672-698.
Gilliam, D. A. (2022, February). Narrative Elicitation for Improved Adherence to Healthcare Advice.
Gilliam, D., Muñoz, J. R., Jiménez, F. R., Kim, S., & Kyle, C. (2021, December). Exploring textual modes, imagery and claims in B2B and B2C print advertising. , 28(3), 223-245.
Gilliam, D., Rayburn, S. W., & Mohan, M. (2020, December). Brand narratives in a world of fragmented digital media.
Gilliam, D. A., & Rayburn, S. W. (2019, September). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21-35.
Gilliam, D., Muñoz, J. R., Jiménez, F. R., & Kyle, C. M. (2019, May). Influential Language, Imagery, and Claims in Print Advertising.
Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.
Gilliam, D. A., Preston, T., Rockwell, C., & Hall, J. R. (2018, May). Attribution in an industry-wide service failure.
Gilliam, D. A. (2018, May). Causes and control of vagueness in construct definition and item construction.
Gilliam, D. A., Preston, T., & Hall, J. R. (2017, October). Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. Marketing Intelligence and Planning, 35(7), 892-906.

Teaching

2023 UALR Spring

Marketing Management (MKTG4385)
Sections
MKTG4385-001
MKTG4385-991
MKTG4385-9S1
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9S1
Principles Of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2

2023 UALR Summer

Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2022 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Sections
MKTG4370-001
MKTG4370-9S1
MKTG4370-9U1
Marketing Management (MKTG4385)
Sections
MKTG4385-991
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9S1

2022 UALR Spring

Marketing Management (MKTG4385)
Sections
MKTG4385-001
MKTG4385-9S1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-990
MKTG7311-9S1
Principles Of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2

2021 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Sections
MKTG4370-001
MKTG4370-9W1
Marketing Management (MKTG4385)
Sections
MKTG4385-991
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9W1

2021 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9W1
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-9W1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2021 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2020 UALR Fall

Advanced Professional Selling (MKTG4355)
Section
MKTG4355-9H1
Marketing Management (MKTG4385)
Sections
MKTG4385-991
MKTG4385-9U1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-9H1
MKTG7311-9H2

2020 UALR Spring

Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991
Sem: Social Media Mktg (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2020 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2019 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U2

2019 UALR Spring

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991

2019 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2018 UALR Fall

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
Section
MKTG3352-991

2018 UALR Spring

Cooperative Education (IBUS4390)
Section
IBUS4390-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2018 UALR Summer

International Marketing (MKTG4320)
Section
MKTG4320-991
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1