Seunghyun Kim

Photograph of Seunghyun KimAssistant Professor of Marketing

Email: sxkim9@ualr.edu
Phone: 501-916-6777
Location: Reynolds Building 373


Education

PhD Strategic Communication - Advertising University of Oklahoma
MBA Marketing Soongsil University, South Korea
BA Business Administration, Marketing Soongsil University, South Korea

Publications

Gilliam, D., Muñoz, J. R., Jiménez, F. R., Kim, S., & Kyle, C. (2021, December). Exploring textual modes, imagery and claims in B2B and B2C print advertising. , 28(3), 223-245.
Stevens, E. M., Leshner, G., Cohn, A. M., Kim, S., & Wagener, T. L. (2021, October). How marijuana use status affects responses to anti-marijuana messages. , 4(3), 1-16.
Leshner, G., Phan, L., Stevens, E., Johnson, A., Villanti, A., Kim, N., Kim, S., Ma, H., Seo, J., Keller, B., Wagener, T., & Mays, D. (2021, September). Psychophysiological Responses to Hookah Tobacco Public Education Messages Among Young Adults. Healthy Psychology, 40(9), 569-577.
Leshner, G., Stevens, E., Cohn, A. M., Kim, S., Kim, N., Wagener, T. L., & Villanti, A. C. (2021, May). Cognitive and Affective Responses to Marijuana Prevention and Educational Messaging. Drug and Alcohol Dependence, 225(1), 1-8.
Stevens, E. M., Johnson, A. L., Leshner, G., Sun, F., Kim, S., Leavens, E. L., Tackett, A. P., Hébert, E. T., & Wagener, T. L. (2020, March). People in E-Cigarette Ads Attract More Attention: An Eye-Tracking Study. Tobacco Regulatory Science, 6(2), 105-117.
Youn, S., & Kim, S. (2019, September). Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance. Computers in Human Behavior, 98(September), 232-244.
Youn, S., & Kim, S. (2019, July). Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance. International Journal of Advertising, 38(5), 651-683.
Kim, S., Youn, S., & Yoon, D. (2019, May). Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type. International Journal of Advertising, 38(2), 207-236.
Stevens, E. M., Kim, S., Leshner, G., Leavens, Eleanor L. S., Vidrine, J. I., Frank-Pearce, S. G., Hale, J. J., & Wagener, T. L. (2019, May). The attitudinal and motivational effects of anti-waterpipe messages. American Journal of Health Behavior, 43(3), 478-489.
Gade, P. J., Dastgeer, S., DeWalt, C. C., Nduka, E., Kim, S., Hill, D., & Curran, K. (2018, July). Management of journalism transparency: Journalists' perceptions of organizational leaders' management of an emerging professional norm. International Journal on Media Management, 20(3), 157-173.

Teaching

2024 UALR Spring

ADVT IMC Development (ADVT3310)
Sections
ADVT3310-001
ADVT3310-9S1
ADVT3310-9U1
Digital Marketing (MKTG4316)
Sections
MKTG4316-991
MKTG4316-9U1

2024 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-993
MKTG3350-9U3
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991
Seminar: Current Topics (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2023 UALR Fall

Digital Marketing (MKTG4316)
Sections
MKTG4316-001
MKTG4316-9S1
Principles Of Advertising (ADVT3300)
Sections
ADVT3300-991
ADVT3300-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-991
MKTG4315-9U1

2023 UALR Spring

ADVT IMC Development (ADVT3310)
Sections
ADVT3310-001
ADVT3310-991
ADVT3310-9S1
ADVT3310-9U1
Digital Marketing (MKTG4316)
Sections
MKTG4316-991
MKTG4316-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-001
MKTG4315-991
MKTG4315-9S1
MKTG4315-9U1

2023 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-993
MKTG3350-9U3
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991
Seminar: Current Topics (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2022 UALR Fall

Digital Marketing (MKTG4316)
Sections
MKTG4316-001
MKTG4316-991
MKTG4316-9S1
MKTG4316-9U1
Principles Of Advertising (ADVT3300)
Sections
ADVT3300-991
ADVT3300-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-991
MKTG4315-9U1

2022 UALR Spring

ADVT IMC Development (ADVT3310)
Sections
ADVT3310-001
ADVT3310-990
ADVT3310-9S1
ADVT3310-9U1
Digital Marketing (MKTG4316)
Sections
MKTG4316-991
MKTG4316-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-001
MKTG4315-990
MKTG4315-9S1
MKTG4315-9U1

2022 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-993
MKTG3350-9U3
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991
Seminar: Current Topics (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2021 UALR Fall

Digital Marketing (MKTG4316)
Sections
MKTG4316-001
MKTG4316-9W1
Principles Of Advertising (ADVT3300)
Sections
ADVT3300-991
ADVT3300-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-991
MKTG4315-9U1

2021 UALR Spring

Digital Marketing (MKTG4316)
Sections
MKTG4316-991
MKTG4316-9U1
Marketing Research (MKTG4310)
Sections
MKTG4310-991
MKTG4310-9U1
Social Media Mktg Strategy (MKTG4315)
Sections
MKTG4315-001
MKTG4315-9W1

2021 UALR Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-993
MKTG3350-9U3
Seminar Current Topics (MKTG8300)
Sections
MKTG8300-991
MKTG8300-9U1
Seminar: Current Topics (MKTG3352)
Sections
MKTG3352-991
MKTG3352-9U1

2020 UALR Spring

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-002
MKTG3350-992
MKTG3350-9U2
Seminar: Current Topics (MKTG3352)
Section
MKTG3352-001

2020 UALR Summer

Consumer Analysis/Behav (MKTG3385)
Sections
MKTG3385-993
MKTG3385-9U3
Principles Of Marketing (MKTG3350)
Sections
MKTG3350-994
MKTG3350-9U4

2019 UALR Fall

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-002
MKTG3350-992
MKTG3350-993
MKTG3350-9U2
MKTG3350-9U3