Strategic Communication

Admissions | Program Requirements | Graduate Courses

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Graduate Certificate in Strategic Communication

This graduate certificate serves mid-career professionals who need to update their skills or re-tool given the job market and changes in the field of mass communication. This program is designed for the mid- career professional who has a bachelor’s degree and:

  • Would like to update his or her skills in strategic communication-PR;
  • Has been working in journalism or another field and wants to become more familiar with strategic communication-PR;
  • Has changing job requirements that make a background in strategic communication -PR desirable; or
  • Would like to acquire a background in strategic communication-PR in order to make a possible career change.

Admission Requirements

Students entering this program must have a bachelor’s degree from an accredited institution, and meet remaining requirements for admission to the UALR Graduate School.

Applicants to this certificate program also must fulfill the same application and admission requirements as those pursuing the Masters of Arts in Mass Communication from the School of Mass Communications.


Program Requirements

The graduate certificate in Strategic Communication requires 18 credit hours for completion. The following courses are required:

MCOM 5380 PR Writing
MCOM 5381 PR Cases
MCOM 7350 Public Relations for 21st Century Non-Profits
SPCH 7350 Seminar in Effective Crisis Communication
SPCH 7312 Organizational Communication
Any 7000-level Mass Communication course selected in consultation with student’s adviser.


Graduation Requirements

Cumulative graduate GPA of at least 3.0 ion an approved program of study as outlined above.