Department of Marketing & Advertising

Donald W. Reynolds Center, Room 205 | (501) 569-3358 | (501) 569-7021 (fax) |

Davis, Lenita M., Professor

Geissler, Gary L.

Associate Professor:
Gilliam, David A.

Assistant Professor:
Preston, Teresa K.
Rockwell, Casey

The primary mission of the department is to prepare students for a professional career in marketing, advertising, or sales in the private and public sectors. The knowledge, analytical skills, and technical expertise required of marketing professionals are emphasized.

The curriculum also provides a solid foundation for students planning graduate study in marketing and business.Marketing majors are required to achieve a grade of C or greater in all courses required of their major; all majors must complete all required pre-business and professional business courses with an overall GPA of 2.0.

General Information

Educational Objectives

Students completing a marketing degree should accomplish the following educational objectives:

  • Develop an understanding of the role of marketing in the global economy and within individual organizations.
  • Develop an understanding of the ethical and social responsibilities of marketers.
  • Develop an understanding of the nature and methods of marketing management, including marketing organization, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.
  • Develop an understanding of the nature of the marketing environment and the process of environmental analysis.
  • Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.
  • Develop an understanding of the process of market segmentation and finding target market opportunities.
  • Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.
  • Develop an understanding of the marketing mix variables used by marketers in decision making, including the following:
    • Product management.
    • Marketing logistics management Marketing communications and promotion management pricing management.

Degree Requirements

Major Requirements for Degrees in the Department of Marketing and Advertising

Students will choose an emphasis in General Marketing, Advertising/Integrated Marketing Communication, or Professional Sales. The degree requirements for the degrees offered in the marketing and advertising department at UA Little Rock are outlined in the following charts.

Minors in Marketing and Advertising/Public Relations

The department offers minors in marketing, advertising/public relations, and professional selling.

A minor in marketing requires 12 hours from MKTG 3350, 3385, 4310; and Elective ADVT 3300, MKTG 3353, or MKTG 4341.

A minor in advertising/public relations requires 15 hours consisting of MKTG 3350, 4310; ADVT 3300, 3310; and Elective ADVT 4320 or ADVT 3340.

A minor in professional selling requires 12 hours from the MKTG 3350, MKTG 3353, MKTG 4351, MKTG 4355. A cumulative GPA of 2.5 in all minor coursework is required.

Bachelor of Business Administration in Marketing

General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)

First-Year Colloquium (0-1 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See page 36 for details.) BSAD 1100 recommended.

Core (35 hours)

See “General Education Requirements.”

Second Language Proficiency (none required)
Major (75 hours)
General-business Courses (21 hours)
    • MATH 1342 Business Calculus
    • ACCT 2310 Principles of Accounting I
    • ACCT 2330 Principles of Accounting II
    • ECON 2310 Business Statistics I
    • ECON 2322 Principles of Microeconomics
    • ECON 2323 Principles of Macroeconomics
    MKTG 2380 Legal Environment of Business
Professional Business Studies Foundation (28 hours)
    • Career Catalyst (BSAD 2010, BSAD 4010)
    • BINS 3305 Management Information Systems
    • BINS 3352 Data Analysis and Visualization
    • BINS 3380 Business Communication
    • BSAD 3100 Business Professionalism
    • ECON 3355 Quantitative Business Analysis
    • FINC 3310 Business Finance
    • MGMT 3300 Principles of Management
    • MGMT 3304 Operations Management
    • MGMT 4380 Business Strategy
    MKTG 3350 Principles of Marketing
Required Marketing Courses for all Emphasis Areas (15 hours)
    • ADVT 3300 Advertising: an IMC Approach
    • MKTG 3353 Professional Selling
    • MKTG 3385 Consumer Analysis and Behavior
    • MKTG 4310 Marketing Research
    MKTG 4385 Marketing Management (Capstone Course)
Marketing Electives (3 hours)

Select one course from the following:
ARST 2318 Computer Applications in Art
ENGL 2336 Intro to Creative Writing
RHET 4305 Document Design
RHET 4371 Writing on the Web
MGMT 4365 Business Consulting
IBUS 4316 Field Study in International Business
SPCH 3300 Interpersonal Communications
SPCH 3320 Advanced Public Speaking

Emphasis Area (12 hours)
General Marketing Emphasis

Four courses (12 hours) from the following:

    • MKTG 3361 Physical Distribution
    • MKTG 4370 Business-to-Business Marketing
    Two classes (6 hours) approved upper-level marketing electives


Advertising/Integrated Marketing Communication Emphasis

Four courses (12 hours) from the following:

    • ADVT 3310 Advertising IMC Development
    • ADVT 3340 Public Relations
    • ADVT 4320 Advertising IMC Implementation
    One class (3 hours) approved MKTG or ADVT electives


Professional Sales Emphasis

Four courses (12 hours) from the following:

    • MKTG 4351 Sales Management
    • MKTG 4355 Advanced Professional Selling
    • MKTG 3361 Physical Distribution
    • or MKTG 4370 Business-to-Business Marketing
    One course (3 hours) approved Professional Sales electives
Minor (none required)
Unrestricted General Electives (5-6 hours)

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.

Certificate in Professional Sales (12 Hours)

The department offers a certificate in Professional Sales. The certificate requires MKTG 3350, MKTG 3353, MKTG 4351, MKTG 4355.

Courses in Marketing & Advertising