Breonna Coleman, marketing major from Pine Bluff, was the winner of the second annual Elevator Pitch competition, presented by Federated Insurance, on Tuesday, April 28 in the atrium of the College of Business. Sponsored by the Center for Professional Selling, the Elevator Pitch was open to all UALR students with prizes awarded to the top three finishers and crowd favorite.
The competition began with students submitting an audio pitch that was judged by a panel of three industry experts. The students worked under the parameters that they are a marketing representative for Federated Insurance and just stepped on an elevator with John Riggs, owner of Riggs CAT. The goal of the pitch was to get an appointment with Mr. Riggs to discuss the insurance needs of Riggs CAT. Thirty finalists were selected from the audio entries to the video portion of the competition. In March, video entries were judged to narrow down the top ten finalists that competed on April 28.
John Riggs himself was on hand to receive each pitch live from the students. The panel of three judges consisted of Michael Singleton, Assistant Director of the Arkansas Small Business and Technology Development Center, Ben Peterson, Marketing Manager for Federated Insurance, and Luke Castin, Regional Director for State Farm Insurance.
Breonna Coleman won the event and was chosen as the crowd favorite. Holly Benbrook, an accounting major placed second and Brandi Glover, a marketing major with an emphasis in advertising and public relations placed third.