The UALR Center for Professional Selling Announces Two Competitions for Spring 2016

The UALR College of Business Center for Professional Selling has announced two competitions for Spring 2016.

The Pitch Commercial Contest

Students will showcase their talents to professionals in the industry by creating a commercial promoting The Pitch Contest.  Here’s how to enter:

1) Create a 1 minute commercial that promotes the benefits of students participating in “The Pitch”.

2) Upload the video to YouTube and make it public.

3) Submit the link to the YouTube video to

4) The videos will be launched on the UALR Marketing Facebook between 3/1 and 3/15.

5) Semi-finalists will be selected based on judges scores and the number of likes received on Facebook.

6) Semi-finalists will be asked to produce another commercial about the Sales Program.

7) Videos will be shown during the competition.  The winner will be selected based on crowd vote and judges scoring.


2016 Elevator Pitch LogoThe Pitch Contest

The Pitch focuses on a short, concise, persuasive presentation of information concerning Federated Insurance. Pitches are typically crafted to approximate the duration of a short elevator ride with an important audience (a CEO that the competitor wants to get an appointment with). A good pitch can make the difference between getting a job, a promotion, funding…or a date.

There are several reasons why participating in The Pitch contest is a good idea:

  • First, everyone needs practice…being able to speak concisely and persuasively is a skill valued now more than ever!
  • The prize money!
  • Competing in The Pitch will look good on a resume…and will look even better if the competitor has placed.
  • The College of Business wants to be known for engaged students and relevant activities…a successful competition is good for the College.

The Pitch contest consists of three rounds of competition. The first round is a 60 second audio recording, sent via email to no later than Tuesday, March 1, 2016.  The second round will have the competitors assigned to a team that is mentored by a corporate executive where they will compete against three other students for a place on the stage. There will be a launch party for semi-finalists to assign them to a team on Friday, March 18.

The 12 finalists, the top 3 members of each team, will present their pitches live in the College Atrium on Thursday, April 14th. There will be refreshments and door prizes. In addition to a professional panel of judges, the audience can vote via remote control for their favorite contestants.

The scenario is this:

Federated-Insurance-300x108You are a sales representative for Federated Insurance, a business-to-business risk-management firm (and sponsor of the contest). You enter an elevator at the same time as Mr. John Riggs, the CEO of J.A. Riggs Tractor Company (the first and largest Caterpillar dealership in Arkansas, and NOT presently a customer of Federated). In the 60 second elevator ride to the next floor your challenge is to convince Mr. Riggs to schedule some time to meet with you in the next few days. You are to imagine that you have the attention of Mr. Riggs for 60 seconds while you give your pitch.

Your Elevator Pitch is to be crafted from the below files and from any information you may find on the Federated website ( and the Riggs-Cat website ( Time your pitches to be 50-70 seconds. Practice, practice, practice! Remember to record your pitch in a quiet environment. Email it to:

Let’s get started!  Below you will find the additional files:

1. Federated 1 – The Firm At A Glance

2. Federated 2 – A Mission We Were Formed To Fulfill

3. Federated 3 – Value-Added Marketing

Additional information on elevator pitches, including a couple of examples, can be found here:

For more information about the 2016 Pitch competition, visit the Center for Professional Selling at or the UALR The Pitch homepage.


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