UA Little Rock Marketing student Shibani Lal and Biology student Bhavya Patel recently competed in the Phi Beta Lambda (PBL) National Social Media Challenge held in Baltimore, Maryland. Together, they won top ten with their project dedicated to creating strategies for recruiting PBL members using a variety of social media platforms.
“We succeeded by having our membership increase by 150%, which was the highest in the entire state of Arkansas,” said Lal. “We believed. We achieved. Together, we succeeded.” Lal and Patel were assisted in their project by their mentor Deepali Lal, Marketing & Advertising Department assistant Cliff Haney, and UA Little Rock Chair of Marketing & Advertising Dr. Lenita Davis.
To learn more about the UA Little Rock Marketing & Advertising program, please visit: https://test.ualr.edu/marketing/