David Gilliam

Associate Professor of Marketing

Photograph of David Gilliam

Contact Information

Email
dagilliam@ualr.edu
Office Phone
501-569-8861

Education

Ph D Business Administration - Marketing Oklahoma State University
MBA Economics Wright State University
BA Economics Ohio University

Publications

Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.
Gilliam, D. A., Preston, T., Rockwell, C. C., Hall, J. R., & (2018, May). Attribution in an industry-wide service failure.
Gilliam, D. A. (2018, May). Causes and control of vagueness in construct definition and item construction.
Gilliam, D. A., Preston, T., & Hall, J. R. (2017, October (4th Quarter/Autumn)). Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. Marketing Intelligence and Planning, 35(7), 892-906.
Gilliam, D., & Rayburn, S. W. (2016, February). Business-to-Business Brand Narratives in a 140 Character World.
Rayburn, S. W., & Gilliam, D. A. (2016, July (3rd Quarter/Summer)). From Work Design to FLEs’ Customer Oriented Behaviors. Service Industries Journal, 36(7-8), 339-355.
Gilliam, D. A. (2015, November). Industrial tradeshow boothscapes. Journal of Marketing Management, 31(17/18), 1878-1898.
Gilliam, D. A., Preston, T. K., & Hall, J. R. (2015, May). Branding and consumers’ narratives of banking in the financial crisis.
Gilliam, D. A., & Flaherty, K. E. (2015, April (2nd Quarter/Spring)). Storytelling by the sales force and its effect on buyer-seller exchange. Industrial Marketing Management, 46, 132-142.
Gilliam, D. A., & Rayburn, S. W. (2015, April (2nd Quarter/Spring)). A More Nuanced View of Sales Manager Support versus Participation.
Gilliam, D. A., & Rayburn, S. W. (2015, October (4th Quarter/Autumn)). Propensity for Reciprocity Among Frontline Employees. Journal of Services Marketing, 31(17-18), 1878-1898.
Gilliam, D. A., & Rayburn, S. W. (2014, November). Propensity for Reciprocity and Cooperation among Front Line Employees.
Gilliam, D., Flaherty, K. E., & Rayburn, S. W. (2014, May). The dimensions of storytelling by retail salespeople. International Review of Retail, Distribution and Consumer Research, 24(2), http://dx.doi.org/10.1080/09593969.2013.849611.
Gilliam, D., & Zablah, A. R. (2013, September). Storytelling during retail sales encounters. Journal of Retailing and Consumer Services, 20(5), 488-494.
Gilliam, D., & Voss, K. (2013, January (1st Quarter/Winter)). A proposed procedure for construct definition in marketing. European Journal of Marketing, 47(1/2), 5-26.

Teaching

2019 Spring

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-991

2019 Summer

Principles Of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2018 Fall

Field Study in Intl Business (IBUS4316)
Section
IBUS4316-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002
Sem: Social Media Mktg (MKTG3352)
Section
MKTG3352-991

2018 Spring

Cooperative Education (IBUS4390)
Section
IBUS4390-001
Field Study in Intl Business (IBUS5316)
Section
IBUS5316-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2018 Summer

International Marketing (MKTG4320)
Section
MKTG4320-991
Professional Selling (MKTG3353)
Sections
MKTG3353-991
MKTG3353-9U1

2017 Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2017 Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9H1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9H1
Professional Selling (MKTG3353)
Section
MKTG3353-001

2017 Summer

Professional Selling (MKTG3353)
Section
MKTG3353-991
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991

2016 Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-002

2016 Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9H1
Marketing for Profit & Growth (MKTG7311)
Sections
MKTG7311-001
MKTG7311-9H1
Professional Selling (MKTG3353)
Section
MKTG3353-001

2016 Summer

Professional Selling (MKTG3353)
Section
MKTG3353-991
Seminar Current Topics (MKTG8300)
Section
MKTG8300-991

2015 Fall

Advanced Professional Selling (MKTG4355)
Section
MKTG4355-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-001

2015 Spring

Marketing Management (MKTG4385)
Section
MKTG4385-9H1
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-9H1
Principles Of Marketing (MKTG3350)
Section
MKTG3350-9H2
Professional Selling (MKTG3353)
Section
MKTG3353-001

2015 Summer

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-991
Professional Selling (MKTG3353)
Section
MKTG3353-991

2014 Fall

Advanced Professional Selling (MKTG4355)
Section
MKTG4355-001
Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-001

2014 Spring

Marketing Management (MKTG4385)
Section
MKTG4385-001
Marketing for Profit & Growth (MKTG7311)
Section
MKTG7311-001
Professional Selling (MKTG3353)
Section
MKTG3353-001

2014 Summer

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-991
Professional Selling (MKTG3353)
Section
MKTG3353-991