3-Week Certificate Course: Live Online
Master AI-powered marketing with ChatGPT. Learn how to accelerate campaign planning, uncover customer insights, and generate content at scale — all with hands-on guidance from AI strategist and tech entrepreneur Marla Johnson. This course will help you gain the skills and strategies you need to stay ahead in a rapidly changing marketing landscape.
- How to master ChatGPT using the CREATE Prompting Framework
- Identify your core customers, their pain points, and your value proposition
- Conduct competitive analysis and audience segmentation with AI
- Create marketing messages, visuals, and campaigns tailored to real data
- Build a complete, AI-powered marketing plan—ready to launch
- When: January 13-29, 2026 – Tuesdays and Thursdays, 3-4:30 p.m.
- Format: 6 Live Virtual Sessions
- Total Time: 9 hours over 3 weeks
- Cost: $499 per participant
- Certificate: AI for Business Certificate awarded upon completion
- Instructor: Marla Johnson, UA Little Rock Tech Entrepreneur In Residence
84% of marketers using generative AI say it improves performance, and 64% say it enables personalization at scale.
— Salesforce, State of Marketing Report, 2024
Early AI adopters in marketing are seeing productivity gains of 5–15% in total marketing spend.
— McKinsey & Company, 2023
Only 29% of marketers feel confident using AI today—leaving a huge opportunity for those ready to lead.
— Marketing AI Institute, 2024