Business Analytics Degrees

In today’s environment of big data, business analytics—evidence-based decision making—is being increasingly used to differentiate organization effectiveness across industries.

This program provides graduates with knowledge and skills to make evidence-based business decisions and improve organizational effectiveness and efficiency. Data analysts and big data specialists are vital to the efficiency and success of companies across all industries.

Graduates are prepared to work in high-demand positions such as business/data analyst, intelligence reporting, security manager, project manager, and marketing manager.

Current median salary* $60,000

Median salary reflects mid-career earnings based on national data.

UALR offers four different degrees in business analytics:

Interested in one or more of these programs? Send us a request for more information or give us a call to speak to someone about your future at UALR!

B.B.A. in Business Analytics
Total credit requirements* 120 hours

Must include a combination of 45 hours of upper-level courses (3000-4000 level) and 30 hours in residence.
Unrestricted electives are used to fulfill credit requirements beyond General Education and Major requirements.

General Education Requirements (35 credit hours)

A First-Year Colloquium course is required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit.

Standard Core (21 hours)

  • Communication-Written (6 hours)
  • History of Civilization (3 hours)
  • U.S. Traditions (3 hours)
  • Fine Arts (3 hours)
  • Humanities (3 hours)
  • Social Sciences (3 hours)

College Core (14 hours)

  • Mathematics (3 hours)
  • Science (8 hours)
  • Additional Humanities, Social Sciences, Communication-Speech, or Interdisciplinary course (3 hours)

Business Education Requirements (49 credit hours)

Pre-Business Courses (21 hours)

Subject Course Title
MATH 1342 Business Calculus
ACCT 2310 Principles of Accounting I
ACCT 2330 Principles of Accounting II
ECON 2310 Business Statistics I
ECON 2322 Principles of Microeconomics
ECON 2323 Principles of Macroeconomics
MKTG 2380 Legal Environment of Business

Professional Business Studies Foundation (28 hours)

Subject Course Title
BINS 3305 Management Information Systems
BINS 3352 Data Analysis and Visualization
BINS 3380 Business Communication
BSAD 3100 Business Professionalism
ECON 3355 Quantitative Business Analysis
FINC 3310 Business Finance
MGMT 3300 Principles of Management
MGMT 3304 Operations Management
MGMT 4380 Business Strategy
MKTG 3350 Principles of Marketing

Major Requirements

Business Analytics (24 hours)

Subject Course Title
BINS 4350 Business Database Management Systems
BINS 4351 Data Analysis and Reporting
BINS 4360 Business Analytics Project Development
FINC 4355 Predictive Data Analysis
MKTG 4310 Marketing Research
SPCH 3320 Advanced Public Speaking

Includes two courses (6 hours) chosen from a list of electives

Certificate of Proficiency in Business Analytics

This undergraduate certificate provides experience in using big data and predictive analytics tools for decision making in areas of business such as human resource management, marketing, and operations. This program can be integrated into other undergraduate degree programs to differentiate graduates in their job search and their careers.

Certificate Requirements (18 credit hours)

Required (9 hours)

Subject Course Title
BINS 4350 Business Database Management Systems (or IFSC 3320 Database Concepts)
BINS 4351 Data Analysis and Reporting
FINC 4355 Predictive Data Analysis

Electives (9 hours)

Subject Course Title
MGMT 4304 Supply Chain Management
MKTG 4310 Marketing Research

Final elective may be submitted for review to the department or selected from the list below:

Subject Course Title
ECON 4350 Econometrics
ERSI 4421 Intro to GIS
IFSC 4325 Data Mining
IFSC 4345 Information Visualization

Graduate Certificate in Business Analytics

Advance your career with the Graduate Certificate in Business Analytics by developing business intelligence skills. The program is designed to increase career opportunities especially of IT and MBA graduates, though program flexibility allows any college graduate to develop analytics skills through this program.

All graduate certificate course work can be applied directly toward the Master of Science degree in Business Information Systems.

Certificate degree requirements (15 credit hours)

Required Core Courses (9 hours)

Subject Course Title
BINS 5351 Data Analysis and Reporting
BINS 7304 Business Applications for Decision Making
IFSC 5345 Information Visualization

Elective Courses (6 hours)

If student has no undergraduate database course, they would take BINS 5350 or 7303.

Subject Course Title
BINS 5350 Business Database Management Systems (or BINS 7303 Systems Development and Database Design)*
BINS 7309 (New applications course using Azure platform)
IFSC 5325 Data Mining Concepts and Techniques
IFSC 5360 Social Computing
IFSC 7360 Data and Privacy Protection

M.S. in Business Information Systems

For students seeking a master’s degree in the big data arena, the Master of Science in Business Information Systems develops technical, business, and interpersonal competencies to leverage information technology in strategic, tactical, and operational business solutions.

This degree can provide the competitive edge to advance in today’s marketplace. The program prepares IT practitioners with critical leadership and management tools in addition to stronger IT skills to keep organizations on the cutting edge.

Degree requirements

Competency in Object-Oriented programming (BINS 4312 or equivalent) is required, which can be met with prior course work or experience.

Foundation Courses (4 hours)

Credit requirements for foundation courses may be waived with prior undergraduate coursework.

Subject Course Title
ACCT 7100 Accounting Methods and Reports
BINS 7303 Systems Development and Database Design

Core Courses (33 hours)

Subject Course Title
ACCT 7330 Managerial Accounting for Information Systems Specialists
BINS 7304 Integrated Business Applications for Decision Making
BINS 7305 Advanced Data Management Systems
BINS 7307 Systems Analysis and Design Methods
BINS 7308 Advanced Business Communications
BINS 7309 Cloud-based Business Intelligence
MGMT 7312 Team Development
BINS 7350 Information Systems Management
BINS 7353 Project Management (Capstone Course to be taken at the end of program.)

An additional 6 hours of electives are required and selected with approval of program coordinator.


The College of Business has competitive scholarships for undergraduate and master’s students awarded in March each year.

  • Arkansas Blue Cross and Blue Shield Business Information Systems Scholarship
  • Paul M. Williams Memorial Endowed Scholarship
  • USAble Life Insurance Company Endowed Scholarship