[{"id":627,"date":"2016-04-13T16:29:36","date_gmt":"2016-04-13T21:29:36","guid":{"rendered":"https:\/\/ualrprd.wpengine.com\/marketing\/?page_id=627"},"modified":"2025-02-11T10:34:55","modified_gmt":"2025-02-11T16:34:55","slug":"certification","status":"publish","type":"page","link":"https:\/\/ualr.edu\/marketing\/certification\/","title":{"rendered":"Professional Sales Certificate of Proficiency"},"content":{"rendered":"\n

The UA Little Rock Center for Professional Selling<\/a> offers a 12-hour Professional Sales Certificate of Proficiency. The certificate is designed for sales professionals, and their future employers, who are looking for additional training in professional sales. The program is available to any person admitted to UA Little Rock and does not have to be combined with any other degree.<\/p>\n\n\n\n

The certificate courses combine academic rigor, role-play, and experiential learning to develop the necessary skills and experience to succeed in sales. The four courses may be completed in a variety of formats and time frames.<\/p>\n\n\n\n

The flexibility of the program allows students to continue working while also earning their certification. Professionals who have this certification will stand out from other candidates with future employers. The School of Business also offers a minor in Professional Selling<\/a>.<\/p>\n\n\n\n

Learn more about the Professional Sales Certificate of Proficiency.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The UA Little Rock Center for Professional Selling offers a 12-hour Professional Sales Certificate of Proficiency. The certificate is designed for sales professionals, and their future employers, who are looking … Professional Sales Certificate of Proficiency<\/span><\/a><\/p>\n","protected":false},"author":205,"featured_media":937,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-627","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nProfessional Sales Certificate of Proficiency - Marketing - UA Little Rock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ualr.edu\/marketing\/certification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Sales Certificate of Proficiency\" \/>\n<meta property=\"og:description\" content=\"The UA Little Rock Center for Professional Selling offers a 12-hour Professional Sales Certificate of Proficiency. 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Graduates for Impactful and Creative Careers"},"content":{"rendered":"\n\n<div class=\"module full-width fixed-width-padding site-nav-main-content-container bg-white\" >\n\t<div class=\"fixed-width site-nav-main-content\">\n\n\t\t<div class=\"site-nav\">\n\t\t\t<nav aria-label=\"Site Navigation\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t \t\n\t\t\t <ul class=\"site-nav-container disclosure-nav\">\n\n\n\t\t\t \t<li>\n\t\t\t\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"id_about_menu\">Programs<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t\t\t\t<div id=\"id_about_menu\" class=\"site-nav-links\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ualr.edu\/marketing\/marketing-major\/\" title=\"Marketing Degree\">Marketing Degree<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/marketing\/certification\/\" title=\"Professional Sales Certificate of Proficiency\">Professional Sales Certificate of Proficiency<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/marketing\/minors\/\" title=\"Minors\">Minors<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li><li>\n\t\t\t\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"id_about_menu\">About<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t\t\t\t<div id=\"id_about_menu\" class=\"site-nav-links\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ualr.edu\/business\/contact-us\/#h-marketing\" title=\"Faculty and Staff\">Faculty and Staff<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/selling\/\" title=\"Center for Professional Selling\">Center for Professional Selling<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t<!-- <li>\n\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"true\" aria-controls=\"id_about_menu\">Sample Navigation 1<span 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href=\"#\">Health Professions Education & Resources<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Program News<\/a><\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t<li>\n\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"true\" aria-controls=\"id_academics_menu\">Sample Navigation 2<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t<div id=\"id_academics_menu\" class=\"site-nav-links\">\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t<li><a href=\"#\">Scholarships<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Student Research<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Learning Assistant Program<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Chemistry Tutoring<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">American Chemical Society Student Organization<\/a><\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li> -->\n\n\n\t\t\t <\/ul>\n\t\t\t<\/nav>\n\t\t<\/div>\n\t\t<div class=\"main-content\">\n\t\t\t<main>\n\t\t\t\t<div class=\"bg-gray box-border box-padding-32-48\">\n\t\t\t\t\t\t\t\t\t\t\t<h2>Explore a Degree in Marketing<\/h2>\n\t\t\t\t\t\t\t\t\t\t\n\n<p>Marketing is not just about products and services\u2014it’s about understanding people. At UA Little Rock, our B.B.A. in marketing prepares students to lead in the fields of advertising, marketing, and professional sales. Our program equips graduates with strategic thinking, creative problem-solving, and crucial hands-on experience through real-world projects and case studies.<\/p>\n\n\n\n<p>With a focus on digital marketing and AI-powered innovations, our graduates are well-prepared for the fast-evolving world of marketing. A degree in marketing opens doors to exciting career opportunities in product management, sales management, and digital marketing.<\/p>\n\n\n\n<p>Gain practical experience through competitions, projects, and opportunities to collaborate with industry professionals. Graduates of our program are ready to make an immediate impact in the marketplace.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"lr-button maroon-solid\" href=\"https:\/\/ualr.edu\/business\/request-more-info\/\">Request More Information<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/main>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"module full-width fixed-width-padding bg-white\" >\n\t<div class=\"fixed-width academic-program-careers-intro\">\n\t\t<h2 class=\"text-center\">Majors and Programs<\/h2>\n\t\t<p>Complete your B.B.A. in marketing either online or in-person, with flexible options tailored to your schedule.<\/p>\n\t<\/div>\n\t<div class=\"fixed-width grid-2-col\">\n\t\t\n<div class=\"card-basic-item box-padding-32 box-border ocean-top bg-white\">\n\t\t\t\t\t<h3>Undergraduate Programs<\/h3>\n<a class=\"text-button\" href=\"https:\/\/ualr.edu\/marketing\/marketing-major\/\">Marketing, B.B.A.<\/a>\n\n<a class=\"text-button\" href=\"https:\/\/ualr.edu\/marketing\/minors\/\">Digital Marketing Minor<\/a>\n\n<a class=\"text-button\" href=\"https:\/\/ualr.edu\/marketing\/minors\/\">Professional Selling Minor<\/a>\n\n<a class=\"text-button\" href=\"https:\/\/ualr.edu\/marketing\/certification\/\">Professional Sales Certificate of Proficiency<\/a>\n<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":219,"featured_media":932,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-496","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing - UA Little Rock<\/title>\n<meta name=\"description\" content=\"Gain strategic thinking, hands-on experience, and industry insights. 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From there, you can aspire to district, regional, and higher levels of sales management. Graduates can also pursue careers in brand and product management, international marketing, business-to-business marketing, logistics and transportation, marketing research, and advertising.<\/p>\n\n\n\n<p>For more information about career planning, reach out to the <a href=\"https:\/\/ualr.edu\/business\/student-services\/\">Center for Student and Career Services<\/a> in the School of Business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-career-resources\">Career Resources<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-american-marketing-association\">American Marketing Association<\/h3>\n\n\n\n<p>The<a href=\"https:\/\/www.ama.org\/\"> American Marketing Association<\/a>, an important link for marketing majors, offers a variety of resources on its website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-occupational-outlook-handbook\">Occupational Outlook Handbook<\/h3>\n\n\n\n<p>Revised every two years, the <a href=\"http:\/\/www.bls.gov\/ooh\/\">Occupational Outlook Handbook<\/a> provides the most current opportunities for a career or industry. The A-Z index provides information on the nature of the work, working conditions, employment, job outlook, earnings, related occupations, and sources for additional information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-careers-in-marketing\">Careers in Marketing<\/h3>\n\n\n\n<p>The easy-to-use <a href=\"http:\/\/www.careers-in-marketing.com\/\">Careers in Marketing<\/a> website features an overview of marketing careers including the necessary skills and talents, job options, salaries, resources, facts and trends, and the top firms for that career.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salaries-in-the-marketing-field\">Salaries in the Marketing Field<\/h3>\n\n\n\n<p>The <a href=\"http:\/\/www.indeed.com\/salary\">indeed.com<\/a> website is a resource for determining salaries including geographical areas, such as Little Rock. Be sure to check out the Explore Indeed section at the bottom of the site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The career path for marketing majors often leads to professional selling and sales management. From there, you can aspire to district, regional, and higher levels of sales management. Graduates can <a href=\"https:\/\/ualr.edu\/marketing\/marketing-careers-resource-guide\/\" class=\"more-link\">…<span class=\"screen-reader-text\"> Marketing Careers Resource Guide<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-62","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Careers Resource Guide - Marketing - UA Little Rock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ualr.edu\/marketing\/marketing-careers-resource-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Careers Resource Guide\" \/>\n<meta property=\"og:description\" content=\"The career path for marketing majors often leads to professional selling and sales management. 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Rock"}]}},"_links":{"self":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages\/62\/revisions"}],"wp:attachment":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/media?parent=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":25,"date":"2008-06-03T12:19:26","date_gmt":"2008-06-03T17:19:26","guid":{"rendered":"https:\/\/ualrprd.wpengine.com\/marketing\/index.php\/about-us\/"},"modified":"2024-11-15T08:23:42","modified_gmt":"2024-11-15T14:23:42","slug":"about","status":"publish","type":"page","link":"https:\/\/ualr.edu\/marketing\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-educational-objectives\">Educational Objectives<\/h2>\n\n\n\n<p>Students completing a marketing and advertising degree should accomplish the following educational objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop an understanding of the role of marketing in the global community and within individual organizations.<\/li>\n\n\n\n<li>Develop an understanding of the ethical and social responsibilities of marketers.<\/li>\n\n\n\n<li>Develop an understanding of the nature and methods of marketing management, including marketing organizations, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.<\/li>\n\n\n\n<li>Develop an understanding of the nature of the marketing environment and the process of environmental analysis.<\/li>\n\n\n\n<li>Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.<\/li>\n\n\n\n<li>Develop an understanding of the process of market segmentation and finding target market opportunities.<\/li>\n\n\n\n<li>Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.<\/li>\n\n\n\n<li>Develop an understanding of the marketing mix variables used by marketers in decision making, includes the following:\n<ul class=\"wp-block-list\">\n<li>Product management<\/li>\n\n\n\n<li>Marketing logistics management<\/li>\n\n\n\n<li>Marketing communications and promotion management<\/li>\n\n\n\n<li>Pricing management<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For more information, please review our <a href=\"https:\/\/ualr.edu\/marketing\/wp-content\/uploads\/sites\/109\/2019\/11\/Department-of-Marketing-1.pdf\">Marketing & Advertising Department Vision, Mission, and Student Learning Goals\/Objectives<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Educational Objectives Students completing a marketing and advertising degree should accomplish the following educational objectives: For more information, please review our Marketing & Advertising Department Vision, Mission, and Student Learning <a href=\"https:\/\/ualr.edu\/marketing\/about\/\" class=\"more-link\">…<span class=\"screen-reader-text\"> About Us<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About Us - Marketing - UA Little Rock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ualr.edu\/marketing\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us\" \/>\n<meta property=\"og:description\" content=\"Educational Objectives Students completing a marketing and advertising degree should accomplish the following educational objectives: For more information, please review our Marketing & Advertising Department Vision, Mission, and Student Learning ... About Us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ualr.edu\/marketing\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UALittleRock\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T14:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ualr.edu\/marketing\/wp-content\/uploads\/sites\/109\/2024\/10\/ua-little-rock-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/about\\\/\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/about\\\/\",\"name\":\"About Us - Marketing - UA Little Rock\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#website\"},\"datePublished\":\"2008-06-03T17:19:26+00:00\",\"dateModified\":\"2024-11-15T14:23:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ualr.edu\\\/marketing\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\",\"name\":\"Marketing\",\"description\":\"UA Little Rock\",\"publisher\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#organization\",\"name\":\"UA Little Rock\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/wp-content\\\/uploads\\\/sites\\\/109\\\/2024\\\/10\\\/ua-little-rock-logo-yoast.png\",\"contentUrl\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/wp-content\\\/uploads\\\/sites\\\/109\\\/2024\\\/10\\\/ua-little-rock-logo-yoast.png\",\"width\":696,\"height\":696,\"caption\":\"UA Little Rock\"},\"image\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UALittleRock\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ualrvideo\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/university-of-arkansas-at-little-rock\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ualr\\\/\"],\"description\":\"The University of Arkansas at Little Rock is a metropolitan research university that provides an accessible, quality education through flexible learning and unparalleled internship opportunities.\",\"email\":\"ask@ualr.edu\",\"telephone\":\"501-916-3000\",\"legalName\":\"UA Little Rock\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"About Us - Marketing - UA Little Rock","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ualr.edu\/marketing\/about\/","og_locale":"en_US","og_type":"article","og_title":"About Us","og_description":"Educational Objectives Students completing a marketing and advertising degree should accomplish the following educational objectives: For more information, please review our Marketing & Advertising Department Vision, Mission, and Student Learning ... 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For specific program information, please contact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ualr.edu\/cbhhs\/faculty\/dr-yue-zhao\/\">Yue Zhao<\/a>, Chairperson<\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/business\/profile\/mark-s-pellegrini\/\">Mark Pellegrini<\/a>, Administrative Supervisor<\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/business\/profile\/jason-mccray-2\/\">Jason McCray<\/a>, Administrative Specialist III<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-and-advertising-program-faculty\">Marketing and Advertising Program Faculty<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ualr.edu\/cbhhs\/faculty\/dr-jonathan-bowman\/\">Jonathan Bowman<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/cbhhs\/faculty\/dr-david-gilliam\/\">David Gilliam<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/cbhhs\/faculty\/dr-seunghyun-kim\/\">Seunghyun Kim<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/cbhhs\/faculty\/dr-casey-rockwell\/\">Casey Rockwell<\/a><\/li>\n<\/ul>\n\n\n<a class=\"lr-button maroon-solid\" href=\"https:\/\/ualr.edu\/business\/request-more-info\/\">Contact the School of Business to Learn More<\/a>","protected":false},"excerpt":{"rendered":"<p>The Department of Management, Marketing and Technology is located on the Reynolds Building, Second Floor, Suite 205. For specific program information, please contact: Marketing and Advertising Program Faculty<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":800,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Faculty and Staff - Marketing - UA Little Rock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ualr.edu\/marketing\/contact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faculty and Staff\" \/>\n<meta property=\"og:description\" content=\"The Department of Management, Marketing and Technology is located on the Reynolds Building, Second Floor, Suite 205. For specific program information, please contact: Marketing and Advertising Program Faculty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ualr.edu\/marketing\/contact\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UALittleRock\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T14:43:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ualr.edu\/marketing\/wp-content\/uploads\/sites\/109\/2024\/10\/ua-little-rock-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/contact\\\/\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/contact\\\/\",\"name\":\"Faculty and Staff - Marketing - UA Little Rock\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#website\"},\"datePublished\":\"2008-03-06T19:56:23+00:00\",\"dateModified\":\"2025-04-16T14:43:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/contact\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ualr.edu\\\/marketing\\\/contact\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/contact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faculty and Staff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\",\"name\":\"Marketing\",\"description\":\"UA Little Rock\",\"publisher\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#organization\",\"name\":\"UA Little Rock\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/wp-content\\\/uploads\\\/sites\\\/109\\\/2024\\\/10\\\/ua-little-rock-logo-yoast.png\",\"contentUrl\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/wp-content\\\/uploads\\\/sites\\\/109\\\/2024\\\/10\\\/ua-little-rock-logo-yoast.png\",\"width\":696,\"height\":696,\"caption\":\"UA Little Rock\"},\"image\":{\"@id\":\"https:\\\/\\\/ualr.edu\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UALittleRock\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ualrvideo\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/university-of-arkansas-at-little-rock\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ualr\\\/\"],\"description\":\"The University of Arkansas at Little Rock is a metropolitan research university that provides an accessible, quality education through flexible learning and unparalleled internship opportunities.\",\"email\":\"ask@ualr.edu\",\"telephone\":\"501-916-3000\",\"legalName\":\"UA Little Rock\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Faculty and Staff - Marketing - UA Little Rock","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ualr.edu\/marketing\/contact\/","og_locale":"en_US","og_type":"article","og_title":"Faculty and Staff","og_description":"The Department of Management, Marketing and Technology is located on the Reynolds Building, Second Floor, Suite 205. 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Oral and written communications are integral to each minor. A cumulative GPA of 2.5 in all minor coursework is required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-minor-in-digital-marketing\">Minor in Digital Marketing<\/h2>\n\n\n\n<p>This minor offers an introduction to the principles of marketing and helps you understand how to market digitally via the Internet, email, social media, and other tools. A digital marketing minor can help launch a challenging and creative career.<\/p>\n\n\n<a class=\"lr-button maroon-solid\" href=\" https:\/\/catalog.ualr.edu\/preview_program.php?catoid=20&poid=5332&returnto=2423\">Digital Marketing Curriculum<\/a>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-minor-in-professional-selling\">Minor in Professional Selling<\/h2>\n\n\n\n<p>For this minor, students complete sales and sales management courses that may count toward advanced business electives for other business majors. The sales minor focuses on business-to-business selling with a concentration on consultative, value-added problem-solving. Students can also participate in a national sales competition.<\/p>\n\n\n<a class=\"lr-button maroon-solid\" href=\" https:\/\/catalog.ualr.edu\/preview_program.php?catoid=20&poid=5334&returnto=2423\">Professional Selling Curriculum<\/a>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UA Little Rock School of Business offers minors in digital marketing and professional selling. Oral and written communications are integral to each minor. A cumulative GPA of 2.5 in <a href=\"https:\/\/ualr.edu\/marketing\/minors\/\" class=\"more-link\">…<span class=\"screen-reader-text\"> Minors<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Minors - Marketing - UA Little Rock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ualr.edu\/marketing\/minors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minors\" \/>\n<meta property=\"og:description\" content=\"The UA Little Rock School of Business offers minors in digital marketing and professional selling. 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Rock"},"image":{"@id":"https:\/\/ualr.edu\/marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UALittleRock\/","https:\/\/www.youtube.com\/user\/ualrvideo","https:\/\/www.linkedin.com\/school\/university-of-arkansas-at-little-rock\/","https:\/\/www.instagram.com\/ualr\/"],"description":"The University of Arkansas at Little Rock is a metropolitan research university that provides an accessible, quality education through flexible learning and unparalleled internship opportunities.","email":"ask@ualr.edu","telephone":"501-916-3000","legalName":"UA Little Rock"}]}},"_links":{"self":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/ualr.edu\/marketing\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":4,"date":"2008-03-06T12:40:25","date_gmt":"2008-03-06T18:40:25","guid":{"rendered":"https:\/\/ualrprd.wpengine.com\/marketing\/index.php\/home\/undergraduate-degrees\/marketing-and-advertising\/"},"modified":"2025-02-11T10:40:37","modified_gmt":"2025-02-11T16:40:37","slug":"marketing-major","status":"publish","type":"page","link":"https:\/\/ualr.edu\/marketing\/marketing-major\/","title":{"rendered":"Bachelor of Business Administration in Marketing"},"content":{"rendered":"\n\n<div class=\"module full-width fixed-width-padding bg-white\" >\n\t<div class=\"fixed-width site-nav-about-glance\">\n\n\t\t<div class=\"site-nav\">\n\t\t\t<nav aria-label=\"Site Navigation\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t \t\n\t\t\t <ul class=\"site-nav-container disclosure-nav\">\n\n\n\t\t\t \t<li>\n\t\t\t\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"id_about_menu\">Programs<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t\t\t\t<div id=\"id_about_menu\" class=\"site-nav-links\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ualr.edu\/marketing\/marketing-major\/\" title=\"Marketing Degree\">Marketing Degree<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/marketing\/certification\/\" title=\"Professional Sales Certificate of Proficiency\">Professional Sales Certificate of Proficiency<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/marketing\/minors\/\" title=\"Minors\">Minors<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li><li>\n\t\t\t\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"id_about_menu\">About<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t\t\t\t<div id=\"id_about_menu\" class=\"site-nav-links\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ualr.edu\/business\/contact-us\/#h-marketing\" title=\"Faculty and Staff\">Faculty and Staff<\/a><\/li><li><a href=\"https:\/\/ualr.edu\/selling\/\" title=\"Center for Professional Selling\">Center for Professional Selling<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t<!-- <li>\n\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"true\" aria-controls=\"id_about_menu\">Sample Navigation 1<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t<div id=\"id_about_menu\" class=\"site-nav-links\">\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t<li><a href=\"#\">Bachelor of Arts in Chemistry<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Bachelor of Science in Chemistry<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Master of Science in Chemistry<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Applied Science Ph.D. in Applied Chemistry<\/a><\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t<li>\n\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"true\" aria-controls=\"id_admissions_menu\">Sample Navigation 2<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t<div id=\"id_admissions_menu\" class=\"site-nav-links\">\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t<li><a href=\"#\">Faculty<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Contact Us<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">General Chemistry Placement Test<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Health Professions Education & Resources<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Program News<\/a><\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t<li>\n\t\t\t\t\t<button class=\"site-nav-button toggle\" type=\"button\" aria-expanded=\"true\" aria-controls=\"id_academics_menu\">Sample Navigation 2<span class=\"toggle-icon\"><\/span><\/button>\n\t\t\t\t\t<div id=\"id_academics_menu\" class=\"site-nav-links\">\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t<li><a href=\"#\">Scholarships<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Student Research<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Learning Assistant Program<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">Chemistry Tutoring<\/a><\/li>\n\t\t\t\t\t\t\t<li><a href=\"#\">American Chemical Society Student Organization<\/a><\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li> -->\n\n\n\t\t\t <\/ul>\n\t\t\t<\/nav>\n\t\t<\/div>\n\t\t<div class=\"bg-gray box-border box-padding-32 about-program\">\n\t\t\t<main>\n\t\t\t\t\t\t\t\t\t<h2>Explore a Degree in Marketing<\/h2>\n\t\t\t\t\t\t\t\t\n\n<p>A marketing degree is one of the most in-demand bachelor’s degrees in the country. The B.B.A. in Marketing prepares students with the knowledge and skills to succeed in advertising, marketing, and professional sales. Our graduates are equipped with insight and strategic thinking and begin their careers with crucial hands-on experience.<\/p>\n\n\n\n<p>Marketing focuses on how consumers think, feel, and react to products and services. It is about inventing, developing, and producing unique and creative ways to provide products and services to everyone. Whether it\u2019s competing in national competitions or developing new marketing campaigns, our marketing students are always in the spotlight and our graduates will have the tools necessary to put their stamp on the future.<\/p>\n\n\t\t\t\t\t\t\t\t\t<a class=\"lr-button maroon-solid\" href=\"https:\/\/ualr.edu\/business\/request-more-info\/\">Request More Information<\/a>\n\t\t\t\t\t\t\t<\/main>\n\t\t<\/div>\n\t\t<div class=\"box-border pumpkin-top box-padding-32 at-a-glance\">\n\t\t\t<h2>At a Glance<\/h2>\n\t\t\t<table class=\"at-a-glace-table\">\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t<th>Degree:<\/th>\n\t\t\t\t\t\t\t<td>Bachelor of Business Administration (B.B.A) in Marketing<\/td>\n\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t<th>Hours:<\/th>\n\t\t\t\t\t\t\t<td>120<\/td>\n\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t<th>College:<\/th>\n\t\t\t\t\t\t\t<td>College of Business, Health, and Human Services (CBHHS)<\/td>\n\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t\t\t\t\t\t<a class=\"lr-button maroon-outline\" href=\"https:\/\/catalog.ualr.edu\/preview_program.php?catoid=20&poid=5335&returnto=2423\">Curriculum<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-degree-checklists\">Degree Checklists<\/h2>\n\n\n\n<p>Students who major in marketing will choose an emphasis in either Digital Marketing or Professional Sales. The program also offers <a href=\"https:\/\/ualr.edu\/marketing\/minors\/\">minors in digital marketing and professional sales<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ualr.edu\/marketing\/wp-content\/uploads\/sites\/109\/2023\/06\/Marketing-Digital-Marketing-Checklist-2324.pdf\">Digital Marketing emphasis – degree checklist <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ualr.edu\/marketing\/wp-content\/uploads\/sites\/109\/2023\/06\/Marketing-Professional-Sales-Checklist-2324.pdf\">Professional Sales emphasis – degree checklist <\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Degree Checklists Students who major in marketing will choose an emphasis in either Digital Marketing or Professional Sales. The program also offers minors in digital marketing and professional sales.<\/p>\n","protected":false},"author":1,"featured_media":936,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bachelor of Business Administration in Marketing - Marketing<\/title>\n<meta name=\"description\" content=\"This degree prepares students with the knowledge and skills to succeed in advertising, marketing, and professional sales. 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