This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist, focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Focus on media, image, and resiliency theories of crisis communication and their practical implications for organizations. Dual-listed in the UA Little Rock Undergraduate Catalog as ACOM 4350. Cannot receive graduate-level credit for class if taken for undergraduate credit.
- Course credit hours: 3