Course Overview

Prerequisites: ADVT 4310, MCOM 2320, MCOM 2350, MCOM 4380; corequisite: MCOM 3315. Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will analyze cases in terms of the component parts. Three credit hours.

Course Details

  • Course credit hours: 3