Prerequisite: MKTG 3350. Examines the key tasks facing brand managers, including analyzing the marketing environment and developing objectives and strategies for the product or service. Involves the day-to-day responsibilities for managing either a single product or service or a closely-related product line. Heavy emphasis on marketing mix decisions concerning pricing, product, service, promotion, and distribution strategies. Students work in brand management teams to develop a marketing plan for a product or service. Three credit hours.
- Course credit hours: 3