Program Overview

The Bachelor of Arts in applied communication equips students with skills that may be used in their personal lives as well as across a number of professions, including business, education, government, and industry.

The 120-hour program teaches students how to use a positive communication framework to ethically lead by analyzing messages, developing messages, anticipating communication barriers, accomplishing communicative goals, embracing difference, and influencing discourse.

Courses are offered in a variety of formats, including 16-week courses and accelerated 8-week courses.

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Program Details

Admission Requirements

After admission to UA Little Rock, any student may be admitted to the program. Undergraduate admission requirements for the university can be found in our “Become a Student” section.

Graduation Requirements

This degree program requires a minimum of 120 credit hours, including an intercultural communication competency requirement (6 credit hours), and 12 credit hours outside of the major.

Intercultural communication competency courses include:
• Language (Only Spanish or American Sign Language are currently offered online)
• Study Abroad
Courses from Minor in Race and Ethnicity
• Any other approved course(s) that focus on intercultural issues

See the Department of Applied Communication website for more details about this program.

Program Advisor

Katie Halford | Instructor
Department of Applied Communication
870.718.1490 |

Undergraduate advising appointments are available at


UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation


UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website,, provides information about the accommodation process and online forms to apply for services.

Cost per credit hour: $280

University Standard Core Courses (18-21 hours)

First Year Experience (Choose 3 hours)

College of Business students may take BSAD 1100 for equivalent.

PEAW 1300 First Year Colloquium (3 credit hours)

Communication – Written (Choose 3 - 6 hours)

(Select 1 set)
RHET 1311 AND RHET 1312
RHET 1320 Honors Composition

RHET 1311 Composition I (3 credit hours)
RHET 1312 Composition II (3 credit hours)
RHET 1320 Honors Composition (3 credit hours)

College Core Courses (14 hours)

Required Courses (25 hours)

Elective Courses (12 hours)