Program Overview

The Bachelor of Business Administration in Marketing prepares you for impactful careers in advertising, marketing management and professional sales. This program will equip you with insight and strategic thinking regarding how to best bring products and services to the marketplace.

The 120-hour degree program blends three key aspects of marketing, advertising to consumers and business, understanding and connecting to the marketplace and finally building and managing the relationships necessary to be successful in the marketplace.  Marketing graduates are prepared for a variety of meaningful careers including marketing management, advertising, market research and industry sales.

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Program Details

Admission Requirements

All students admitted to the University can be pre-admitted to the College of Business and begin taking classes.  Undergraduate admission requirements for the university can be found in our “Become a Student”section.  Students are fully admitted with a 2.25 GPA and completion of College Algebra and Composition 2.

Graduation Requirements

This degree program requires a minimum of 120 credit hours. All required courses are available online in the traditional 17-week format.

Program Advisor

Dr. Robert Mitchell | Chairperson, Advisor and Professor
College of Business
501.569.8854| rbmitchell@ualr.eduCollege of Business website

> Schedule an advising appointment.

Accreditation

The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). UALR is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation.

Disabilities

UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003 or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website, ualr.edu/disability/, provides information about the accommodation process and online forms to apply for services.

Cost per credit hour: $280

University Standard Core Courses (18-21 hours)

Please note: Developmental courses are only available through the main campus and must be completed prior to declaring an online program.

First Year Experience (Choose 3 hours)

College of Business students may take BSAD 1100 for equivalent.

PEAW 1300 First Year Colloquium (3 credit hours)

Communication – Written (Choose 3 - 6 hours)

(Select 1 set)
RHET 1311 AND RHET 1312
OR
RHET 1320 Honors Composition

RHET 1311 Composition I (3 credit hours)
RHET 1312 Composition II (3 credit hours)
RHET 1320 Honors Composition (3 credit hours)

College Core Courses (15 hours)

Required Courses (64 hours)

Elective Courses (3 hours)

Program Concentration Courses (12)

General Marketing Emphasis (Choose 12 hours)

In addition to MKTG 4370, students must complete any additional 9 hours in MKTG or ADVT upper level electives.

MKTG 4370 Business-to-Business Marketing (3 credit hours)