The Bachelor of Arts in mass communication online degree program emphasizes critical thinking, writing, content creation, the effects of the media on the public as media studies, and related journalistic and strategic communication practices. This is a program that offers two tracks of emphasis. Students can either choose the media studies or the professional option when they speak with their advisor.
- The media studies option combines Nine-hours of skills-based courses with 33-hours of theory or survey courses designed to facilitate the development of skills in the analysis of the role and influence of media in various social systems and it prepares students seeking to enter graduate school or the workforce.
- The professional option provides students with practical skills and knowledge in journalism or strategic public relations. For the Journalism/Entertainment Writing & Reporting option, students take 42 hours, plus 12 hours of upper-level electives outside the major and for the Public Relations option students take 42 hours, plus 12 hours of upper-level electives outside the major.
To be fully admitted into this program, applicants must meet the following requirements:
- Be formally admitted to UA Little Rock. Undergraduate admission requirements for the university can be found in our “Become a Student” section.
For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an outside upper-level requirement (12 hours), UALR GPA of 2.0 overall.
UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board (SREB), and designated as “doctoral/research intensive” by the Carnegie Foundation.
UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website, ualr.edu/disability/, provides information about the accommodation process and online forms to apply for services.
University Standard Core Courses (18-21 hours)
Please note: Developmental courses are only available through the main campus and must be completed prior to declaring an online program.
First Year Experience (Choose 3 hours)
College of Business students may take BSAD 1100 for equivalent.
Communication – Written (Choose 3 - 6 hours)
(Select 1 set)
RHET 1311 AND RHET 1312
RHET 1320 Honors Composition
Fine Arts (Choose 3 hours)
Humanities (Choose 3 hours)
Social Sciences (Choose 3 hours)
PSYC 2300 is recommended for College of Business students.
History of Civilization (Choose 3 hours)
College Core Courses (14 hours)
Science (Choose 8 hours)
Mathematics (Choose 3 hours)
Humanities/Social Sciences/Communication-Speech (Choose 3 hours)
Speech Communication majors must select SPCH 1300
Required Courses (42 hours)
Required Courses (Choose 18 hours)
Students may choose between MCOM 4389 Independent Study Capstone or MCOM 4390 Mass Communication Internship.
Elective Courses (Choose 24 hours)
Students in this emphasis will select 24 hours in consultation with their advisor prior to beginning coursework. At least 6 hours must be skills courses; with at least 18 hours of upper-level (3000/4000) courses. All study plans must be approved by students’ advisors.
Elective Courses (12 hours)
Electives outside of the major (Choose 12 hours)
Upper-level electives outside of the major