Program Overview

The Bachelor of Arts in mass communication online degree program emphasizes critical thinking, writing, content creation, the effects of the media on the public as media studies, and related journalistic and strategic communication practices. This is a  program that offers two tracks of emphasis. Students can either choose the media studies or the professional option when they speak with their advisor.

  1. The mass media/media studies option combines nine-hours of skills-based courses with 33-hours of theory or survey courses designed to facilitate the development of skills in the analysis of the role and influence of media in various social systems and to prepare students seeking to enter graduate school or the workforce.
  2. The journalism/entertainment writing option provides students with practical skills and knowledge in journalism. For the journalism/entertainment writing & reporting option, students take 42 hours, plus 12 hours of upper-level electives outside the major.
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Program Details

Admission Requirements

To be fully admitted into this program, applicants must meet the following requirements:

  • Be formally admitted to UA Little Rock.  Undergraduate admission requirements for the university can be found in our “Become a Student” section.

Graduation Requirements

For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an outside upper-level requirement (12 hours), UALR GPA of 2.0 overall.

Program Advisor

Dr. Olaf Hoerschelmann | Interim Director
School of Mass Communication
501.916.6687 | | Department website


UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board (SREB), and designated as “doctoral/research intensive” by the Carnegie Foundation.


UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website,, provides information about the accommodation process and online forms to apply for services.

Cost per credit hour: $280

University Standard Core Courses (18-21 hours)

First Year Experience (Choose 3 hours)

College of Business students may take BSAD 1100 for equivalent.

PEAW 1300 First Year Colloquium (3 credit hours)

Communication – Written (Choose 3 - 6 hours)

(Select 1 set)
RHET 1311 AND RHET 1312
RHET 1320 Honors Composition

RHET 1311 Composition I (3 credit hours)
RHET 1312 Composition II (3 credit hours)
RHET 1320 Honors Composition (3 credit hours)

College Core Courses (14 hours)

Required Courses (42 hours)

Elective Courses (Choose 24 hours)

Students in this emphasis will select 24 hours in consultation with their advisor prior to beginning coursework. At least 6 hours must be skills courses; with at least 18 hours of upper-level (3000/4000) courses. All study plans must be approved by students’ advisors.

MCOM 4375 Journalistic Freedom and Responsibility (3 credit hours)
MCOM 4353 History of the Mass Media in America (3 credit hours)
MCOM 3355 History of the American Movies (3 credit hours)
MCOM 4386 Images of Minorities in the Media (3 credit hours)
MCOM 3356 Movie Criticism (3 credit hours)
MCOM 3357 Film Genres (3 credit hours)
MCOM 3358 Film Directors (3 credit hours)
MCOM 4340 Introduction to Digital Graphics and Animation (3 credit hours)
MCOM 3350 Introduction to News Editing (3 credit hours)
MCOM 3360 Law, Policy, Ethics (3 credit hours)
MCOM 3365 Radio Television Journalism (3 credit hours)
MCOM 3366 Electronic News Gathering (3 credit hours)
MCOM 3367 News Producing and Anchoring (3 credit hours)
MCOM 3370 Announcing and Performance (3 credit hours)
MCOM 3375 Multimedia News Reporting (3 credit hours)
MCOM 4352 News Media and the First Amendment (3 credit hours)
MCOM 4359 Feature and Magazine Writing (3 credit hours)
MCOM 4377 Public Relations Ethics (3 credit hours)
MCOM 4381 Public Relations Cases (3 credit hours)
MCOM 4370 Hip Hop Music and Culture (3 credit hours)
MCOM 4380 Public Relations Writing (3 credit hours)
MCOM 4382 Public Relations Campaigns (3 credit hours)
MCOM 4350 Design and Production (3 credit hours)

Elective Courses (12 hours)

Electives outside of the major (Choose 12 hours)

Upper-level electives outside of the major