Want to keep up with customer preferences, changes in the local market, and trends in your industry? Market research helps you know and understand the forces that affect your business. Bring your lunch and join us as we talk about why, when, and how to use market research in your business decision making. From targeting a marketing campaign to choosing a location, we will share practical ways to apply research and follow where it points. Worried that tight budgets and time constraints make market research impossible for you? We’ll also discuss how to narrow your focus so you get only the information you need, as well as how to take advantage of the no-cost analysis and guidance ASBTDC offers.
Speaker: Nicolas Mayerhoeffer, ASBTDC Business Consultant
Presented by the Arkansas Small Business and Technology Development Center