3-Week Certificate Course: Live Online
Master AI-powered marketing with ChatGPT. Learn how to accelerate campaign planning, uncover customer insights, and generate content at scale — all with hands-on guidance from AI strategist and tech entrepreneur Marla Johnson. This course will help you gain the skills and strategies you need to stay ahead in a rapidly changing marketing landscape.
Course Price: $499
Register Now- How to master ChatGPT using the CREATE Prompting Framework
- Identify your core customers, their pain points, and your value proposition
- Conduct competitive analysis and audience segmentation with AI
- Create marketing messages, visuals, and campaigns tailored to real data
- Build a complete, AI-powered marketing plan—ready to launch
- Format: 6 Live Virtual Sessions
- Total Time: 9 hours over 3 weeks
- Cost: $499 per participant
- Certificate: AI for Business Certificate awarded upon completion
- Instructor: Marla Johnson, UA Little Rock Tech Entrepreneur In Residence
84% of marketers using generative AI say it improves performance, and 64% say it enables personalization at scale.
— Salesforce, State of Marketing Report, 2024
Early AI adopters in marketing are seeing productivity gains of 5–15% in total marketing spend.
— McKinsey & Company, 2023
Only 29% of marketers feel confident using AI today—leaving a huge opportunity for those ready to lead.
— Marketing AI Institute, 2024
- Intro: The gamut of AI resources and marketing, including free, agentic AI, and paid resources. Use AI to analyze your overall marketing effectiveness, get new ideas and open new markets.
- Know Your Customer (KYC): Use AI to know your customer (KYC), customer value proposition (pains, gains) customer segmentation
- Foundational Messaging: Use AI to describe your core services, products, brand position and USP (unique selling proposition). The elevator sales pitch, one-pager and talking points
- Long Form Content Creation: Use AI to create a sales deck, develop keywords and SEO (Search Engine Optimization) for website content per customer segment
- Addressing Competitive Messaging: Use AI to understand your competition and message accordingly. Target customers with web and social content.
- Images, Video & Expanding to New Markets: Build your marketing playbook to include brand guidelines for photos and video. Plan to enter new markets.