3-Week Certificate Course: Live Online
Use Generative AI and Prompt Engineering (CREATE Framework) to build a full AI-driven sales playbook, customized to your business and industry. Over six weeks, you will learn to leverage prompt engineering for every critical sales function, from customer intelligence and value mapping to objection handling, prospecting, and pipeline management. Leave the course with a fully customized, actionable sales playbook and the skills necessary to continuously update and scale your sales process with artificial intelligence.
Course Price: $499
Register Now- Apply the CREATE Framework and advanced prompt engineering to generate high-quality sales content across all stages of the sales process.
- Utilize AI prompts to create detailed buyer personas, map buying committees, research industry trends, and identify key pain points and decision roles.
- Develop prospecting assets, including cold outreach emails, voicemail scripts, and discovery questions, while effectively applying sales methodologies.
- Quantify value by estimating the financial impact of customer pain points and create prompt-driven scripts and role-play simulations for handling sales objections.
- Consolidate all AI-generated content into a modular, scalable, and fully customized sales playbook for pipeline management and multi-channel messaging strategies.
- Format: 6 Live Virtual Sessions
- Total Time: 9 hours over 3 weeks
- Cost: $499 per participant
- Certificate: AI & Sales certificate awarded upon completion
- Instructor: Marla Johnson, UA Little Rock Tech Entrepreneur In Residence
- Intro: The gamut of AI and sales resources, including free, paid and agentic AI tools. AI resources to develop your sales playbook.
- Customer Insights & Referrals: Use AI to know your ICP (Ideal Customer Profile) and customer segments. Identify which customers are Champions, Steady State or Vulnerable. Assess sales opportunities and overlay the sales team for areas of responsibility. Get credibility with customers and prospects.
- Industry Trends: Use AI to understand the core drivers of your business, what’s changing and what is predicted to change. Overlay these findings with sales tactics to address the rapidly changing landscape.
- B2B Decision Making: Use AI to map the DMU (Decision Making Unit) and overlay how to influence the stakeholders during the journey from consideration to close. Use AI to analyze the sales cycle, identify triggers and map actions to address long sales processes.
- Sales Messaging Strategy: Use AI to review marketing and sales materials and map along the sales funnel. Develop key messages for the stages of sales communications from introductory prospecting to Q&A preparation, to closing discussions of pricing.
- Building the Salespersons’ Calendar: Use AI to plan for the year of sales by preparing ahead of time for sales events, client and company anniversaries and milestones, and analyzing how best to use time each day, week and month.