Leadership Lecture

What does your organization truly communicate through its language, actions, and culture? In this lecture, Nathan Jeffers explores how brand identity, ethical leadership, and organizational culture are deeply connected. When words and actions align, organizations build lasting trust and clarity, both internally and externally. Drawing on practical leadership insights and real-world examples, this session examines how values-based communication, recognition systems, and ethical consistency can shape a stronger, more unified culture. Attendees will leave with questions to reflect on, and strategies to help ensure that what their organization says is genuinely lived every day.

Nathan Jeffers is the director of marketing and public relations for CARTI, a not-for-profit multidisciplinary cancer care provider with 18 locations across the state and Arkansas’ first cancer-focused surgery center. Before joining CARTI, he oversaw marketing and business development for a Central Arkansas-based specialty hospital.