College of Business, Health, and Human Services
Associate Professor of Marketing
Dr. David Gilliam is an associate professor of marketing at UA Little Rock. His research focuses on creating proper definitions for constructs in marketing and the exploration of managerially actionable aspects of sales and services. Many of Gilliam’s published articles have focused on narratives and storytelling in marketing.
Gilliam is the recipient of several awards for his research and contribution to the field of marketing. The trade journal, “Industrial Marketing Management,” which focuses on research for scholars and practitioners of marketing recognized him as an outstanding reviewer. At UA Little Rock, Gilliam received the 2019 Harper W. Boyd Professor of Excellence award in 2019 as well as the 2018 Faculty Excellence Award in Research from the College of Business.