UALR launched a new advertising campaign this month touting recent graduates and the jobs their UALR degrees enabled them to land.

“Since most prospective undergrad and grad students, not to mention their parents, have ‘getting a job after graduation’ heavily on their minds when making a college choice, we thought they’d like hearing from UALR alums in the workforce,” said Judy Williams, director of communications for UALR.

The ads produced by Mangan Holcomb Partners profile recent graduates talking about their jobs and how their experiences at UALR prepared them for their new careers.

The campaign includes print, broadcast, and online ads as well as a website that provides more information about graduates featured in the ads and other students who graduated this fall.

The ads began appearing Sunday for about a three-week run, then will go silent during the holidays and pick up in the new year.

The campaign is aimed at helping potential undergraduate and graduate students and their families make decisions about choosing a university or college.